Ni gute ibicuruzwa bizasubiza ibibazo byo kwisiga ku isi bitanga ingoyi?

Ati: "Abacuruzi benshi ndetse n'ibicuruzwa kimwe bafite ikizere ko ibibazo by'isoko bitangwa n'iki cyorezo bitazahungabanya igurishwa ryacu ry'uburanga - nubwo ibiciro biri hejuru hamwe n'ihungabana ry'ubukungu byugarije bishobora gutuma abakiriya benshi bagabanya ibicuruzwa rusange."Musab Balbale, visi perezida mukuru akaba n’umuyobozi mukuru w’ubucuruzi muri CVS Health, yavugiye mu nama ngarukamwaka y’ishyirahamwe ry’imiti y’imiti (NACDS), ryatangiye ku ya 23 Mata i Palm Beach, muri Floride.

NACDS yashinzwe mu 1933, ni umuryango uhagarariye inkingi y’inganda z’imiti muri Amerika, urwego rwa farumasi.Kuva mu myaka ya za 1980, farumasi zumunyamerika zagerageje gutera imbere mubyerekezo byubuzima, ubwiza no kwita ku rugo.Ibicuruzwa byabo byibanze biri mubyiciro bitatu bigari: kwandikirwa, kurenza kuri konti, ubwiza nibicuruzwa byita kumuntu, ndetse no kwisiga. 

Biravugwa ko iyi nama izaba inama yambere ngarukamwaka ya NACDS kuva 2019, n'abayobozi ba L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Abaguzi Ibiyobyabwenge Mart, nibindi.

Nkuko Balbale yabivuze, ibibazo byo gutanga amasoko bizaba imwe mu ngingo zishyushye zaganiriweho muri iyi nama, izanaganira ku ngaruka zikomeje kugaragara ku nganda no gukemura ibibazo bibangamira ubucuruzi nk’ifaranga, ihungabana ndetse n’imivurungano ya politiki.

Amavuta yo kwisiga ku isi yose mugihe cyo gutanga amasoko

Ati: “Gutanga ibicuruzwa no gutinda byoherezwa biteganijwe ko bizoroha.Ariko hamwe n’ikibazo cy’Uburusiya na Ukraine, izamuka ry’ibiciro bya peteroli ndetse n’ibibazo by’umurimo n’ibicuruzwa biva ku byambu by’Ubushinwa na Amerika - ihuriro ry’ibintu bizagaragaza ingaruka z’ihungabana ry’itangwa ry’igihe kizaza - iyi ngaruka ishobora kuzakomeza mu gice cya kabiri cy'uyu mwaka , ”Ibi bikaba byavuzwe na Stephanie Wissink, umusesenguzi mukuru muri Jefferie, banki ishora imari mpuzamahanga.

Gahunda yinganda zinganda zitegura "amagi ntabwo ziri mu gatebo kamwe" ntabwo ihabwa agaciro na Coty Group gusa.Nkumuntu utanga ibicuruzwa byubwiza, Umuyobozi mukuru ushinzwe iterambere rya Mesa Scott Kestenbaum (Scott Kestenbaum), ukorana na Sephora, Walmart, Target hamwe n’abandi bacuruzi, yavuze kandi ko Mesa yagiye ikora cyane kugira ngo Inganda zimurwe mu gihugu imbere zishoboka kandi ziratatana. mu migi itandukanye.

Usibye imiterere yatatanye yinganda, ibisubizo byo "kongera ubushobozi bwumusaruro" na "stock up" binashyigikirwa nandi masosiyete.

Amavuta yo kwisiga ahendutse atangiza mugihe cyamahirwe

Ati: "Nta gushidikanya ko kuzamuka kw'ibiciro by'ibintu byiza ndetse no guta agaciro kw'ifaranga bizagabanya imikandara y'abaguzi - ariko igishimishije, ubu na byo bishobora kuba amahirwe akomeye kuriibiranga ubwiza buhendutse. ”Umusanzu Faye Brookman, WWD Kamere yanditse mu nkingi.

Ati: “Imyaka ibiri ishize niyo yabaye nziza cyane imyaka ibiri ikurikiranye.Twahuye n'abakiriya benshi bashya babanye natwe igihe cyose, ”ibi bikaba byavuzwe na Mark Griffin, perezida akaba n'umuyobozi mukuru wa Lewis Family Drug.Ati: “Abantu benshi bahitamo kugura igiciro cyiza bakeneye.Ibicuruzwa, aho gutwara imodoka mu maduka yerekana ibicuruzwa, tugomba kubishyira ku ruhande rwacu. ”

Nk’uko WWD ibitangaza, abanyarubuga benshi b'ubwiza kuri TikTok baherutse gusohora lipstick ya Milani y'amabara ya Fetish Matte mu rwego rwo gusimbura Charlotte Tilbury.Igikorwa cyahuye nishyaka, hamwe na Milanilipstickskugurisha vuba muri Ulta na Walgreens kugurisha 300% mubyumweru bibiri.

Nk’uko Nielsen IQ ibitangaza, mu byumweru bine birangira ku ya 12 Werurwe 2022, kugurisha amadolari y'ibicuruzwa byiza bihendutse byiyongereyeho 8.1% umwaka ushize.Muri raporo yayo, WWD ivuga ko kuzamuka kw'ibiciro by'ibicuruzwa by'ubwiza bishobora kugirira akamaro ibicuruzwa bihendutse: “Muri ibyo bicuruzwa, kwiyongera kw'ibikoresho fatizo ndetse n'ibiciro bisanzwe bigaragarira mu giciro cy'amavuta y’iminwa ku madorari 7, ubu akaba ari $ 8;igiciro cyambere cyamadorari 30, $ 40 kurubu - icyambere kiremewe kwemerwa ugereranije. ”

Kugeza ubu, abadandaza nabo bongeraho ibicuruzwa "igice cyigiciro", ntabwo bihenze cyane cyangwa biri munsi.Mu gice cya kabiri cy'umwaka wa 2022, Walgreens izongeramo ibicuruzwa nka Hey Humans na Makeup Revolution ihendutse kandi ikora neza, nk'uko byatangajwe na Lauren Brindley, visi perezida ushinzwe kwita ku muntu n'ubwiza muri Walgreens.Ibicuruzwa birazwi.Ati: "Nizeye ko abakiriya bacu batagomba kwigomwa ubuziranenge bw'ubwiza bwabo kubera izamuka ry'ibiciro".Ati: “Ibiciro byiza hamwe n'ubuziranenge ntibisanzwe.” 

Nkumutanga, Kestenbaum yavuze kandi ko isoko iriho ari "umuyaga mwiza" kubirango byubwiza buhendutse.Ati: "Ibicuruzwa byoroheje biri mu mwanya wihariye mu gihe cy’ubukungu," kubera ko byunguka haba kongera umuvuduko w’ibirenge ku biribwa, ibiyobyabwenge ndetse n’abacuruza amasanduku manini, ndetse n’abaguzi ba 'downrade' batangiye gushaka ibiciro biri hasi.Amasezerano.Bo. ”