Guhanga ibicuruzwa ntabwo ari ngombwa?

Mu myaka ibiri ishize, ikiganiro cyibitekerezo byibicuruzwa mu nama nkuru yinganda nticyagaragaye cyane.Abayobozi b'ibicuruzwa bahitamo kuvuga mu buryo bufatika ibijyanye no gukora ibicuruzwa no kudashyira mu gaciro aho guhanga imbaraga.
Mu cyumweru gishize, rwiyemezamirimo wo kwisiga yanditse ku rubuga rwa twitter ko yahagaritse isosiyete ikora ibicuruzwa, yandika ati: “Igikenewe cyane mu gihe cyo gukora neza ntabwo ari ibitekerezo by’ibicuruzwa, ahubwo ni inzitizi z’ibicuruzwa.”
Rwiyemezamirimo yavuze mu ncamake impamvu zatumye isosiyete idatsindwa: “Igihe hageze igihe cyo gukora neza, ibyongeweho mu bitekerezo birahagarikwa, kandi ibyongeweho neza hamwe n’ikizamini cyiza byongera cyane igiciro cy’ibicuruzwa.(Amasosiyete yo kwisiga) ntashobora kugera kubikorwa byihuse kandi akeneye kuramba kubicuruzwa.Niyo mpamvu, ari ngombwa gushyiraho inzitizi z’ibicuruzwa bigoye kwigana, ntabwo ari ibitekerezo by’ibicuruzwa byoroshye kwigana. ”
Mu isosiyete yo kwisiga, kuvuka kw'ibicuruzwa bishya bigomba kunyura mu masano menshi nko guhanga ibicuruzwa, ubushakashatsi ku isoko, gusesengura ibicuruzwa byapiganwa, isesengura rishoboka, icyifuzo cy’ibicuruzwa, guhitamo ibikoresho fatizo, iterambere ry’imikorere, kugenzura abaguzi, no gukora ibicuruzwa.Nkintangiriro yibicuruzwa bishya, guhera mu mpera z'ikinyejana gishize kugeza mu ntangiriro z'ikinyejana cya 21, igitekerezo cy'ibicuruzwa gishobora no kumenya intsinzi cyangwa gutsindwa kw'ibicuruzwa bikoreshwa mu gihugu imbere.

Hariho kandi ibibazo byinshi nkibi murwego rwo kwisiga.Mu 2007, Ye Maozhong, umutegura kwamamaza, yasabye Baoya kuba igisekuru cya mbere cyasimbuye “igitekerezo cy’amazi mazima”, maze avuga ko ibicuruzwa ari “impuguke yimbitse”.Ubu bufatanye bwashizeho urufatiro mu iterambere ryihuse rya Proya mu myaka icumi iri imbere.

Muri 2014, hamwe ninyungu zinyuranye za "nta mavuta ya silicone", igipimo cya Seeyoung cyazamutse vuba mumasoko yo gukaraba no kwita cyane.Ikirangantego cyagiye kibona imiti ya buri munsi ya TV ya Hunan Satellite TV, ifatanya n’umuyobozi ushinzwe igenamigambi Ye Maozhong gufata amashusho yerekana ibicuruzwa byamamaza, asinyana amasezerano n’umukinnyi ukomeye w’umunyakoreya witwa Song Hye Kyo nk'umuvugizi, kandi ayiteza imbere cyane mu kwamamaza kuri TV, imideli ibinyamakuru nibitangazamakuru byo kumurongo… Kubwibyo, "Icyerekezo Source ntigifite amavuta ya silicone, ntamavuta ya silicone ni igitekerezo cy" isoko "yashinze imizi mumitima yabantu kandi yabaye ikirango cyambere muriki cyiciro.
Ariko, hamwe nigihe cyigihe, imanza zatsinzwe nka Proya na Seeyoung zabaye nyinshi kandi kwigana.Iminsi iyo ikirango gishobora kugera ku iterambere ryihuse hamwe nigitekerezo kimwe gusa nibicuruzwa birangiye.Uyu munsi, ibitekerezo byo kwisiga biracyafite agaciro, ariko bitaribyo, kubwimpamvu enye.

Ubwa mbere, ibidukikije byitumanaho bikomatanyije ntibikiriho.

Ku kwisiga, ibitekerezo byibicuruzwa bikunze kugaragazwa nkibisobanuro byujuje ubuziranenge byerekana imikorere, bigomba gushyirwa mubikorwa binyuze mu itumanaho no kwigisha isoko.Mugihe cyoguhuriza hamwe itangazamakuru, abafite ibicuruzwa barashobora kugera kubitekerezo byibicuruzwa byujuje ubuziranenge nyuma yo kubona ibitekerezo byibicuruzwa byujuje ubuziranenge, kandi bakareka ibicuruzwa cyangwa ibitekerezo byibicuruzwa "byabanje gutekerezwa" bigarurira cyane ibitekerezo byabaguzi kandi bakubaka ubumenyi mugutangiza itangazamakuru ryibanze hamwe na TV. nkibyingenzi.bariyeri.

Ariko uyumunsi, murusobe rwogukwirakwiza amakuru yegerejwe abaturage, ibidukikije byitangazamakuru aho abaguzi baba ni ibihumbi byabantu, kandi mbere yuko inzitizi zubwenge zerekana ikirango cyangwa ibicuruzwa zishyirwaho, guhanga ibicuruzwa bishobora kuba byarasimbuwe nababigana.

Icya kabiri, ibiciro byo kugerageza no kwibeshya byiyongera cyane.

Hariho amahame abiri yo guhanga, icya mbere nukwihuta bihagije, naho icya kabiri ni ugukara bihagije.Kurugero, umwe mubari mu ikoranabuhanga yigeze kuvuga ati: "Niba ibitekerezo bishobora kuzanwa ku isoko mu buryo bworoshye, urashobora kubona vuba niba hari ibitagenda neza, hanyuma ugakosora, uhungabanya ibicuruzwa n'amafaranga make, kandi niba ari biroroshye cyane kubireka niba bidakora. ”
Ariko, mumwanya wo kwisiga, ibidukikije byo gusunika vuba vuba ntibikibaho.“Amavuta yo kwisiga asaba isuzuma ryihariye” yashyizwe mu bikorwa umwaka ushize arasaba ko abiyandikisha mu kwisiga hamwe n’abayungurura bagomba gusuzuma ibyifuzo by’amavuta yo kwisiga mu gihe cyagenwe, hanyuma bagashyiraho incamake y’ifatizo ry’ibisabwa kugira ngo ibicuruzwa bishoboke.
Ibi bivuze ko ibicuruzwa bishya bisohoka igihe kirekire kandi bigatwara byinshi.Amasosiyete yo kwisiga ntashobora kongera gutangiza ibicuruzwa byinshi nka mbere, kandi ntashobora gukomeza gukoresha ibicuruzwa bishya kugirango ashishikarize amatsinda y’abaguzi, kandi ikigeragezo namakosa yo gukora ibicuruzwa nabyo byiyongereye cyane.

Icya gatatu, ibitekerezo byongeweho ntibishoboka.

Mbere yo gushyira mu bikorwa “Ingamba z’Ubuyobozi zo Kwisiga Amavuta yo kwisiga”, ibyongeweho ibitekerezo byari ibanga ryuguruye mu nganda zo kwisiga.Mugutezimbere ibicuruzwa, intego yo kongeramo ibikoresho fatizo nibisobanuro byorohereza isoko ryibicuruzwa nyuma.Ntabwo ari imikorere cyangwa uruhu rwumva, ariko rukeneye gusa kurinda umutekano no gutuza muri formula.

Ariko ubu, ishyirwa mubikorwa ryamabwiriza yerekeye imicungire yikirango bivuze ko kongeramo ibitekerezo byo kwisiga ntahantu ho kwihisha hashingiwe kumategeko arambuye, hasigara umwanya ishami rishinzwe guhanga ibicuruzwa kuvuga inkuru.

Hanyuma, kwisiga kwisiga bikunda kuba byumvikana.

Usibye amabwiriza, cyane cyane, hamwe no guhuza amakuru kumurongo, abaguzi barushijeho gushyira mu gaciro.Hamwe na disiki ya KOL, amashyaka menshi yibigize n'amashyaka ya formula yagaragaye kumasoko.Barushijeho guha agaciro imikorere nyayo yo kwisiga no kubahatira amasosiyete yo kwisiga yubaka inzitizi zidashobora kwigana byoroshye nabanywanyi.Kurugero, amasosiyete menshi yo kwisiga ubu arashaka gufatanya nabatanga ibikoresho bibisi kugirango batezimbere kandi batange ibikoresho fatizo byabigenewe, kandi bashireho inzitizi zingenzi binyuze mubintu byihariye.

Amavuta yo kwisiga yamye ari inganda zishingiye cyane kubucuruzi, ariko ubu, inganda zose zihagaze mugihe gihinduka: mugihe ibihe byihuta ibintu byose bigiye kurangira, amasosiyete yo kwisiga agomba kwiga gutinda, kunyura mubikorwa “De-experience”, kandi ukoreshe umwuka w'ubukorikori.Kwishyira ukizana, guhagarara ku mbaraga z'ibicuruzwa, kugabanya urwego rutanga imyaka ibarirwa muri za mirongo, gukora ubushakashatsi bwibanze no guhanga udushya two hasi, no gushyiraho inzitizi zigoye kwigana udushya na patenti.