Lancome, Armani, na SK-II bazamuye ibiciro kuva muri Nzeri!

Vuba aha, ibirango byinshi, nka LANCOME, Armani, SK-II, nibindi, bizongera ibaruwa yo guhindura ibiciro muri Nzeri.Inyandiko yerekana ko ibicuruzwa bijyanye na Lancome na Armani hamwe nikirango bizashyira mu bikorwa ibiciro bishya guhera ku ya 1 Nzeri, kandi ibicuruzwa bimwe na bimwe SK-II bizamuka ku ya 13 Nzeri.

01 ： Ugereranije 5%, kugeza kuri 16.95% 

Dukurikije “Amatangazo yo guhindura ibiciro bya Lancome muri Nzeri” yatanzwe n'inganda mu nganda, guhera ku ya 1 Nzeri 2022, Lancome izahindura igiciro cyagenwe cyo kugurisha ibicuruzwa byinshi. 

Dukurikije amakuru yamenyeshejwe, ibicuruzwa byo guhindura ibiciro bikubiyemo kwita ku ruhu, kwisiga, impumuro nziza n’ibindi byiciro, hamwe na SKU 209 zose hamwe, harimo ibicuruzwa by’inyenyeri nka Black Jin Zhen Chong na Jingchun Series. 

Byumvikane ko iyi ari inshuro ya kabiri izamuka ryibiciro muri Lancome uyu mwaka.Ikirango kandi cyazamuye igiciro cyacyo muri Mata uyu mwaka, gikubiyemo essence, cream yijisho, mask, kweza, amata yamazi nibindi bicuruzwa.Ugereranije n’igiciro cya Lancome cyateganijwe kugurishwa muri Mata, igiciro cy’ibicuruzwa byo kwisiga cyazamutseho amafaranga 10-30, naho igiciro cy’ibicuruzwa byita ku ruhu cyazamutseho 30-150.

Ubwiza bwa Armani kandi buzamura igiciro cyo kugurisha ibicuruzwa bimwe na bimwe ku ya 1 Nzeri, cyane cyane birimo ibicuruzwa bitandukanye nka lip glaze, parufe, umusingi, igicucu cyamaso, umutuku, izuba ryinshi, hamwe nagasanduku k'impano ya parufe.Muri 7%.

 Mu kindi kirango mpuzamahanga, SK-II ya Procter & Gamble nayo yazamuye igiciro cyayo.Dukurikije ibaruwa yemewe yo guhindura ibiciro, izahindura igiciro cyo kugurisha ibicuruzwa bimwe na bimwe guhera ku ya 13 Nzeri, bikubiyemo ibicuruzwa bitandukanye byinyenyeri hamwe nagasanduku k'impano nko kweza, essence, cream y'amaso, n'ibindi. Kwiyongera kw'ibiciro ahanini biri muri 5% , muri yo SK- II Abagabo Buzima Buzima Bwuruhu Essence Relica 75ml yiyongereyeho 16.95%.

02 Beauty Ubwiza buhebuje hamwe n’imiti ya buri munsi yazamuwe inshuro nyinshi uyu mwaka

Byumvikane ko ubwiza-bwohejuru bwahinduye ibiciro byinshi uyumwaka.Estee Lauder yabanje gutanga amabaruwa atatu yo guhindura ibiciro, kandi igihe cyo gutangira kuzamura ibiciro ni 28 Mutarama, 1 Mata, na 1 Nyakanga.Mu kuzamuka kw'ibiciro guhera muri Nyakanga, ibicuruzwa byo mu rwego rwo hejuru byita ku ruhu Hailan Amayobera byongera ibicuruzwa ni ibicuruzwa gakondo nka cream, cream eye, n'amata ya essence.Kwita ku ruhu rwa Estee Lauder nabyo byahinduwe, byiyongeraho 50-100. 

Byongeye kandi, ikirango cya L'Oreal cya Hina na Guerlan ya LVMH nacyo cyakoze ibiciro muri Nyakanga, kandi ibicuruzwa byita ku ruhu byari hafi 5%. 

Ntabwo igiciro cyubwiza buhebuje gusa, ahubwo ibirango byimiti ya buri munsi byanakoze ibiciro uyumwaka. 

Ibihangange byita ku bantu nka Procter & Gamble na Unilever bavuze gahunda yo kuzamura ibiciro inshuro nyinshi muri uyu mwaka, bakarekura ibimenyetso byongera ibiciro.Mu gihembwe cya kabiri cy'uyu mwaka, igiciro rusange cya Unilever Group cyazamutseho 11.2%, cyiyongereyeho amanota 290 kuva mu gihembwe cya mbere. 

Mbere, bamwe mu bacuruzi batangarije ikinyamakuru cyo kwisiga ko igiciro cyo kugura ibicuruzwa bya Unilever ya Lux shower gel cyiyongereyeho 10%, kandi ububiko ntibubitswe neza. 

Yang Jianguo, umuyobozi mukuru wa Chongqing Huaqing Shenghong Co., Ltd., yatangarije abanyamakuru ko izamuka ry’ibiciro by’ibicuruzwa by’imiti bya P&G bya buri munsi byatangiye muri Kamena, cyane cyane birimo isabune, gel yo koga, isabune, ifu yo gukaraba n’ibindi bicuruzwa, ndetse no kuzamuka kw'ibiciro kuva kuri 10% kugeza kuri 15%., muri yo isabune igera kuri 30%.Yavuze ko impamvu nyamukuru izamura ibiciro ari izamuka ry’ibiciro by’ibikoresho fatizo.

Jia Rui, umuyobozi mukuru wa Henan Yueyan Trading Co., Ltd., yavuze kandi ko Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran hamwe n’ibindi bikoresho byo gukaraba no kwita ku bicuruzwa byose byazamuye ibiciro muri Nyakanga.Byongeye kandi, kwita ku ruhu, kwita ku bagabo, cream y'intoki, n'ibirango by'izuba birimo amazi y'imitsi, Wunuo, Runkelin, na Mentholatum byongereye ibiciro.

03 ： Birahatirwa cyangwa birakora?

Umucuruzi hejuru yagize ati: "Ni ibisanzwe ko ibicuruzwa bihindura ibiciro byabyo, cyane cyane ibicuruzwa mpuzamahanga mpuzamahanga ahanini bizamuka kandi bitamanutse, ariko ihinduka ry’ibiciro ntiriziyongera cyane".Yatangarije abanyamakuru ko iri hinduka ry’ibiciro rifitanye isano no kongera ibiciro by’ibicuruzwa n’ibiciro rusange byo gukora. 

Guhindura ibiciro kumurongo nyuma yikindi ntaho bihuriye no kuzamuka kwibiciro byibikoresho byo hejuru.Mbere, uruganda rukora imiti nka BASF, DuPont, na Dow rwagiye rwohereza amabaruwa kugira ngo rutangaze ko hahinduwe ibiciro, kandi igihangange cyo mu Busuwisi n’impumuro nziza Givaudan cyatangaje ko izamuka ry’ibiciro inshuro eshatu uyu mwaka. 

Ku bijyanye n'impamvu izamuka ry'ibiciro, L'Oreal, Estee Lauder, Procter & Gamble n'andi matsinda bavuze kuzamura ibiciro kugira ngo bahangane n'izamuka ry'ibiciro ndetse n'izamuka ry'ifaranga.Nicolas Hieronimus, umuyobozi mukuru wa L'Oreal Group, mbere yavuze ko L'Oreal ishobora gukomeza kuzamura ibiciro mu gice cya kabiri cy’umwaka kugira ngo ibicuruzwa byiyongera, ariko bizahindura ibiciro mu buryo busobanutse neza. 

Tracey Travis, umuyobozi mukuru ushinzwe imari mu itsinda rya Estee Lauder Group, yabanje kuvuga ko kubera ingaruka z’ubucuruzi bw’Ubushinwa, izamuka ry’igurisha ry’iri tsinda rizagabanuka kugera kuri 7% kugeza kuri 9%, ibyo bikaba byari munsi y’uko byari byavuzwe mbere 13% kugeza kuri 16% .Muri Nyakanga na Kanama uyu mwaka ibiciro byibicuruzwa bizongera kuzamuka kugirango bahangane n’ifaranga. 

Mu ntangiriro zuyu mwaka, ikirango cya Procter & Gamble cyatangaje ko kubera izamuka ry’ubwikorezi, ibikoresho, umurimo n’ibindi biciro mu gihe cy’icyorezo, ndetse n’izamuka ry’ibiciro by’ibikoresho fatizo bitewe n’ifaranga ry’isi yose, ibyiciro icumi byingenzi by’ibyiciro ibicuruzwa byazamuye ibiciro. 

Icyakora, nk'uko bivugwa n'umuntu ushinzwe isosiyete y'ubucuruzi utashatse ko izina rye ritangazwa, kuzamura ibiciro by'ibicuruzwa binini ni ingamba nyinshi.Ati: “Igiciro cy'ibikoresho fatizo gifite umubare muto cyane w'ibicuruzwa bizwi cyane, kandi izamuka ry'ibiciro fatizo ntirigira ingaruka nke ku giciro.”Yizera ko inganda ziriho zifite uruhare runini, "Amavuta yo kurwanya amaso ya Estee Lauder yoherejwe ku giciro cya 40%."Kugirango ukomeze kugurisha, ugomba gushora imari kumurongo no kumurongo.Nyuma yuko ibiciro bizamutse, ntibishobora kuboneka gusa umwanya wo gushora imari mu kwamamaza, ariko kandi hashobora no kugabanywa umwanya munini mu bikorwa byo kwamamaza nyuma, iyo ikaba ari yo mpamvu nyamukuru yo kuzamura ibiciro by’ibicuruzwa binini.