Ububiko bushya bwububiko bwubwiza bwongeyeho imbaraga kuri Brand-GLOSSIP

Vuba aha, mubyiciro byo kwisiga byububiko bushya bwo gukusanya ubwiza HAYDON (umwobo wumukara) na WOW COLOR, hariho ikindi kirango gikomeye cyo kwisiga gifite amateka, kandi ikirango cyatangaje kumugaragaro muri Nyakanga ko kizahita gisohoka mumuzingo nyuma ya kugurisha.Irihariye bitewe nubwoko bwimyambarire ya Milan yo mu Butaliyani hamwe n’ibisobanuro bihanitse byerekana imiterere, kuva mu muriro w’Ubutaliyani kugeza mu Bushinwa bwa Milan yoroheje ya marike ya GLOSSIP.

Ikirango cyo kwerekana marike GLOSSIP yavutse mu 2012 i Milan, umurwa mukuru w’imyambarire n’ibishushanyo ku isi.Yateye inkunga icyumweru cy’imyambarire ya Milan inshuro ebyiri muri 2016/2017, kandi abaye marike yagenewe imideli izwi cyane yo mu rwego rwo hejuru nka Mario Dice na Ettore Bilotta.Nyuma yo kugurwa n’umuyobozi w’amavuta yo kwisiga y’ibishinwa Cazilan Group, yashinze isosiyete icunga ibicuruzwa byaho GRUPPO GLOSSIP na laboratoire ya Milan mu Butaliyani.Nyuma yimyaka irenga ine, ibicuruzwa byongeye gushyirwaho.Hamwe nimyambarire nkibyingenzi nibisobanuro bihanitse nkibisanzwe, igitekerezo cya T-cyiciro cyo kwisiga cyemejwe.byinjijwe mu bicuruzwa.

GLOSSIP ifata "kurema ubuziranenge" nkibisabwa ubuziranenge, kandi igahindura kandi igatera imbere ukurikije ibikenewe n’ibiranga abagore b’abashinwa, hanyuma amaherezo ikora ibicuruzwa byo mu rwego rwo hejuru byerekana ibicuruzwa byo mu rwego rwo hejuru kugira ngo bikemure ibyifuzo by’abakiriya b’abashinwa bakenera kwisiga.GLOSSIP nshya amaherezo irabya muri "Ubushinwa T-Tayiwani".Ikirangantego kandi nintambwe yingenzi kuri Groupe ya Kazlan gushyira mubikorwa ingamba nyinshi ziranga no kugana mumahanga no kwiteza imbere birambye.Kuriyi nshuro, ikirango cyinjiye mu mwobo wirabura na WOW COLOR umuyoboro mushya wo gukusanya ubwiza bwubwiza hamwe nu mwanya wa maquillage ya couture, iyi ikaba ari intangiriro yuburyo bwiza bwo gushyiraho ingamba zitandukanye ziranga itsinda rya Cazlan.

Mu myaka yashize, amarushanwa ku isoko ryo kwisiga mu Bushinwa yari menshi.Ugereranije n'ibirango mpuzamahanga byo kwisiga hamwe na marike yo kwisiga, kuki GLOSSIP yavuye muruziga?Ni ukubera iki yatsindiye itsinda ryamaduka mashya yo gukusanya ubwiza?Mumasoko yo kwisiga akomeye, GLOSSIP izafata umwanya murwego rwo kwisiga? 

01: GLOSSIP izana marike yerekana urwego rwabaguzi b'Abashinwa

GLOSSIP yavukiye i Milan mu Butaliyani, umurwa mukuru w’imyambarire n’ubuhanzi ku isi mu 2012, akaba ari mu itsinda ry’imyororokere ku rwego rw’igihugu cy’Ubutaliyani BOTTEGA VERDE COSMETIC GROUP.

GLOSSIP yashinzwe muri Milan, kandi izina ryayo risobanura umutima wa Milan, ikigo cyerekana imideli."GLOSSIP, gusomana na Milan", nkuko bigaragara ku magambo yamamaye, GLOSSIP yerekana ubutwari nishyaka ryimyambarire ya Milan, kandi asobanura genoside yavutse ya GLOSSIP.

GLOSSIP yavukiye kandi akurira muri Milan, yateye inkunga icyumweru cyimyambarire ya Milan inshuro nyinshi kandi yabaye marike yagenewe MarioDice na EttoreBilotta. 

Gukurikiza imiterere yimyambarire yubutaliyani no gufata imyambarire nkibyingenzi, GLOSSIP ihuza igitekerezo cyo kwisiga mu bicuruzwa.Kubwibyo, "ukomoka muri Milan" na "kwerekana couture" byahindutse ikimenyetso cyibanze cyikirango.Iki nacyo "kimenyetso kiranga" gitandukanya GLOSSIP nibintu byinshi bishya byo murugo no muburayi no muri Amerika. 

Biravugwa ko muri Kamena uyu mwaka, ikirango cya GLOSSIP cyasinyanye ku mugaragaro amasezerano na Michele Burke, uzwi ku izina rya “umwe mu bahanzi bakora amarangi menshi mu bucuruzi bwo kwisiga ku isi muri iki gihe”, maze Michele Burke aba umuyobozi w’ibara rya GLOSSIP.Nkumuntu watsindiye ibihembo bibiri bya Akademiki ya Makiya nziza, Michele Burke afite ubushishozi budasanzwe muguhuza no gukoresha ibara.Niba ari ikirango gishishikariza abagore gushira amanga no kwigirira icyizere, cyangwa guhora bakurikirana aho ibicuruzwa bihagaze ndetse nuburyohe bwimyambarire, GLOSSIP ihura na Michele Burke, wiyemeje gukora marike nziza ya GLOSSIP.Mugihe kizaza, GLOSSIP izafatanya na Michele Burke gushakisha uburyo butagira akagero bwamabara yo kwisiga. 

Kuriyi nshuro, GLOSSIP izazana imiterere yimyambarire ye nubwiza bwamabara kugirango azane marike-yerekana kuva muri Milan kubakoresha Ubushinwa.

02: Ibipimo ngenderwaho mpuzamahanga byo kwisiga inganda zo gukora marike nziza 

Kuva mu Butaliyani kugera mu Bushinwa, kuva R&D kugeza ku musaruro, ibicuruzwa byose bya GLOSSIP bikurikirana ubuziranenge bw’Ubutaliyani.“Igicuruzwa cyiza ni imico myiza”, Tang Xilong, umuyobozi akaba na perezida w’itsinda rya Kazilan, afite ibisabwa cyane ku bicuruzwa biri mu kirango cya GLOSSIP. 

GLOSSIP ihora igereranya ibipimo ngenderwaho mpuzamahanga byo kwisiga, kandi ikoresha uburyo bwubufatanye bwo gutumiza ibicuruzwa hanze byarangiye hamwe na OEM yo murugo.Ibicuruzwa byayo byatejwe imbere na laboratoire ya Milan, kandi OEM iri mu myanya 3 ya mbere mu Butaliyani yatoranijwe nk’abafatanyabikorwa byimbitse kugira ngo “ibipimo mpuzamahanga + ibipimo by’imbere mu gihugu” bigenzurwe kabiri.

Muguhitamo ibikoresho fatizo, GLOSSIP nayo yubahiriza amahame akomeye.Ibigize nibikoresho fatizo bipimirwa ku bicuruzwa mpuzamahanga byo ku murongo wa mbere, kandi ibikoresho bidasanzwe nk'ifu ya safiro y'agaciro na truffle yera byatoranijwe ku isi yose.Abaguzi berekana kwerekana-urwego rwiza cyane. 

Nyuma yubushakashatsi bukomeye niterambere, GLOSSIP ishimangira gukoresha uburambe mbere kandi igashyira mubikorwa sisitemu yanyuma.Biravugwa ko GLOSSIP yatekereje cyane ku bwiza bw’uruhu rw’abagore bo muri Aziya, kandi ibicuruzwa byageragejwe n’ikigo cyemewe cyo gupima CTI China Testing, cyamaze iminsi igera ku 150 kandi gikora ubushakashatsi n’ibizamini bigera ku gihumbi.Hanyuma, binyuze mugushakisha, gusesengura no gusohora amakuru yamakuru yakozwe ninzobere zemewe, ibicuruzwa byinyenyeri bya GLOSSIP bitangizwa nyuma yo guhuza amakuru yibipimo bitandukanye. 

Igitekerezo cyo guhumeka ibicuruzwa bya GLOSSIP nabyo biva mu myambarire ya Milan.Kurugero, lipstick ya runway (izina ryibicuruzwa: Zhi Ai Lu Dumb Lipstick) ikoresha supermodels mpuzamahanga nka inspiration muse, kandi igahitamo uburyo bumwe mugusubiramo amateka yamateka ya supermodeli nyinshi kwisi.Amabara yitiriwe imiterere nimyitwarire ya supermodel, kuburyo amabara menshi yimigani azakomeza kuba moda na classique mumwaka wa 2022, agasobanura ibara rishya ryiminwa.

Igitekerezo cyikindi gicuruzwa kimwe, ibicuruzwa bishakisha urumuri, byashizweho na marike yo mu rwego rwumwuga ikozwe inyuma yinyuma, kandi ibiyigize bidasanzwe birashobora gukora marike ibonerana kandi ikayangana.

Muri icyo gihe, ibisobanuro birambuye byiminwa (Fuyu velvet lip glaze), kwigunga amabara (cream ya zhencai ibara ryigenga), gushungura marike pre-gel (soft focus filter make pre-gel), disiki y'ibanga (ijisho ryibanga ryibara ryamabara ane igicucu)) nibindi bicuruzwa nabyo ni imiterere yihariye. 

Umuyobozi w’ikirango cya GLOSSIP, Huang Jinwen, yavuze ko ikirango kizumva ibitekerezo by’abaguzi ndetse n’ibikenewe nyuma yo kugurisha, kandi bikazamura kandi bikazamura amata nkurikije ibitekerezo by’abaguzi, yizera ko bizahuza neza n’ibikenewe n’abaguzi b’abashinwa kugira ngo bakore neza. 

Ikirangantego cya GLOSSIP, gifite ubuziranenge mu Butaliyani, cyakozwe mu Bushinwa kandi gifite imbaraga zuzuye z’ibicuruzwa, ntabwo cyatsindiye urukundo rw’abaguzi gusa, ahubwo cyanamamaye cyane mu nzira nyinshi zishoboka kandi zikura cyane.

03 Gutuzwa muburyo bushya bwububiko bwo gukusanya ubwiza, uburyo bubiri bwo guha imbaraga terefone 

Mu myaka yashize, ubwoko bushya bwububiko bwo gukusanya ubwiza, buhuza ibyiza byinshi nko kugaragara, serivisi, ibiboneka, nibicuruzwa, nta gushidikanya ko ari imwe mu miyoboro ifatika izwi cyane ku baguzi bakiri bato muri iki gihe, kandi nayo ni urwego rwo hejuru kwibanda kubirango byinshi byubwiza.imwe mu nzira zo gukura.Nk’uko ubushakashatsi bwakozwe na iResearch bubitangaza, abaguzi bagera kuri 70% bahitamo kugura ibicuruzwa byo kwisiga kuri interineti, cyane cyane ko bashaka kubigerageza ku rubuga.Ukurikije ibyiciro, abaguzi barenga 90% bafite ubushake bwo kugura ibicuruzwa byo kwisiga kumurongo.

Urebye imiterere y'ibicuruzwa, ubushakashatsi bwerekana ko igipimo cyo kwisiga mububiko bushya bwo gukusanya ubwiza burenze 30%, naho igipimo cyo kwisiga mububiko bushya bwo gukusanya ubwiza kigeze kuri 60% -70%.Mugihe cyo gutoranya ibirango bya maquillage, ubwoko bushya bwo gukusanya ubwiza bwububiko nabwo bukunda guhitamo ibicuruzwa byiza bifite imiterere mpuzamahanga ndetse nubushobozi bukomeye bwibikorwa.

GLOSSIP niyambere kwinjira mububiko bushya bwo gukusanya ubwiza.Urebye ibirango mpuzamahanga byerekana imiterere n'ibiranga, bihura kandi nuburyo bwo guhitamo ibicuruzwa byububiko bushya bwo gukusanya ubwiza.

Bitandukanye nibirango byinshi byo kwisiga, GLOSSIP ifite ahantu ho kwimenyereza kwisiga ikimara gutura mububiko bwa Black Hole Trendy.GLOSSIP yihatira guha abakiriya serivisi zidasanzwe kandi zumwuga.Mu iduka ryimyambarire yumukara, GLOSSIP nicyo kirango cyonyine cyishimira gusa iyi "miti". 

Nta gushidikanya ko ubu "buryo budasanzwe bwo kuvura" bugaragaza byimazeyo GLOSSIP ku rwego mpuzamahanga, imbaraga z'ikirango, imbaraga z'ibicuruzwa n'agaciro k'ikirango.Mugihe cyo gusohora kwambere, agace ka GLOSSIP kwimenyereza kwihariye kari karimo marike na maquillage, yakururaga abanyarubuga benshi ba KOL ubwiza hamwe nabaguzi gusura iduka kugirango barebe. 

Birumvikana ko GLOSSIP, yishimira kuvurwa bidasanzwe, itandukanye n "ibicuruzwa byo mu muhanda" byose mububiko bushya bwo gukusanya ubwiza, hiyongereyeho imiterere yimyambarire yayo, ibicuruzwa byiza, hamwe nibiranga marike.GLOSSIP, nk'ikimenyetso kitari umuhanda wo mu rwego rwo hejuru, Ifasha kandi kuzamura imyumvire y'abaguzi uburambe bwo kwisiga no kuzamura ubuhanga bwo kugurisha amaduka.

Biravugwa ko GLOSSIP ifite 130+ SKUs yibicuruzwa kumurongo wose, ntabwo ibicuruzwa bifite igiciro gikwiye kugirango bihuze ibyifuzo byo guhitamo umwobo wumukara wububiko bushya bugamije imyanya yo hejuru, ariko kandi birakwiriye kubaguzi babikora ufite ibisabwa byiza-byo kwisiga byamabara mumiyoboro igezweho nka WOWCOLOUR. 

Kububiko bwimyambarire yimyambarire yumukara, uhagarariye ibicuruzwa byo murwego rwohejuru rwo kugurisha ubwiza, abakiriya bayo bafite urwego rwohejuru rwo kumenya ubwenge kandi rwita cyane kubuzima bwiza.Ibi bihuye na tonality ya make yoroheje marike GLOSSIP ubwayo.Kubaho ntibishobora gushimangira gusa imyanya no kwerekana ibicuruzwa byo mu rwego rwo hejuru byo kugurisha ubwiza mu muyoboro, ariko kandi bifasha iduka kumenyekanisha umubare munini w’abakiriya bafite intego nziza. 

Nka marike yo hagati-y-igiciro cyinshi cya haute couture, GLOSSIP nayo yuzuza icyuho cyigiciro cyinshi + niche marike igice cyimiyoboro nka WOWCOLOUR.Biravugwa ko mugihe kizaza, GLOSSIP nayo izagenda ikoresha buhoro buhoro umuyoboro wububiko bwishami nizindi nzira zijyanye na tone. 

Hamwe nubwoko bwimyambarire yacyo, ubufasha bwumuhanzi wo kwisiga impande zose Michele Burke, hamwe numuyoboro wububiko bushya bwo gukusanya ubwiza, GLOSSIP, wavutse ukamanuka ku isoko ryubushinwa hamwe n "urufunguzo rwa zahabu", byanze bikunze bizashyirwaho hanze yisoko rya "high-definition show" yerekana isoko yo kwisiga mubushinwa., gutera inshinge mumasoko yo kwisiga yubushinwa.