AmorePacific inoshandura cosmetic kutengesa inotarisa kuUS neJapan

AmorePacific, kambani inotungamira yezvizorwa yekuSouth Korea, iri kukurumidza kupinda muUS neJapan kuti igadzirise kutengesa kwakashata muChina, sezvo kuvharika kwedenda kuchikanganisa bhizinesi uye makambani epamba achikwezva vatengesi vari kuwedzera nyika.

Kuchinja kwekutarisa kubva kumuridzi wemhando Innisfree uye Sulwhasoo kunouya apo kambani yakarasikirwa muchikamu chechipiri nekuda kwekudonha kwemari yekunze, nekudonha kwemanhamba maviri muChina mumwedzi mitanhatu yekutanga ya2022.

Investor kunetseka pamusoro pebhizimisi rayo reChinese, iro rinotora inenge hafu ye $ 4bn yekutengesa kune dzimwe nyika yekambani yekutengeserana, yakaita kuti AmorePacific ive imwe yezvikamu zvakapfupika zvikuru muSouth Korea, nemutengo wayo wekutengesa unowira pamusoro pe40 muzana kusvika zvino gore rino.

"China ichiri musika wakakosha kwatiri asi makwikwi ari kuwedzera ipapo, sezvo mhando dzepakati dzepakati dzichikwira nezvigadzirwa zvemhando yepamusoro zvakagadzirirwa kuravira kwemuno," Lee Jin-pyo, mukuru wezvekuita zvekambani, akadaro mubvunzurudzo.

"Saka isu tiri kuramba takatarisa kuUS neJapan mazuva ano, takanangana nemisika irikura yekuchengeta skincare uko neadu ega ega ega ega emhando yemhando uye mafomula," akawedzera.

Kuwedzera kuvepo kwayo kweUS kwakakosha kuAmorePacific, iyo inoshuvira kuve "kambani yepasi rose yerunako kupfuura Asia," akadaro Lee."Tinovavarira kuve zita renyika muUS, kwete mutambi wenhabvu."

Kutengeswa kwekambani kuUS kwakakwira nezvikamu makumi matanhatu neshanu muzana mumwedzi mitanhatu yekutanga ya2022 kuverengera 4 muzana yemari yayo, ichitungamirwa nezvinhu zvinotengeswa zvakanyanya senge activating serum yeprime Sulwhasoo brand uye hunyoro cream uye lip yekurara mask inotengeswa. nemhando yayo yepakati-mutengo Laneige.

South Korea yatove yechitatu pakukura mutengesi wezvigadzirwa zvekuzora muUS, mushure meFrance neCanada, sekureva kweUS Department of Commerce, sezvo makambani ezvizoro anowedzera mukurumbira weKorea pop tsika kutyaira, vachishandisa zvidhori zvepop zvakaita seBTS. uye Blackpink yavo yekushambadzira blitz.

"Tine tarisiro huru kumusika weUS," akadaro Lee."Tiri kutarisa zvimwe zvingangotangwa zvekutora sezvo iyi ingave nzira iri nani yekunzwisisa musika nekukurumidza."

Kambani iri kutenga bhizinesi reAustralia Natural Alchemy, inoshandisa iyo yakasarudzika runako brand Tata Harper, yeinofungidzirwa Won168bn ($116.4mn) sezvo kudiwa kuri kukura kwechisikigo, inoshamwaridzika zvizorwa zvigadzirwa - chikamu icho kambani inoona isinganyanyi kukanganiswa nekuuya kwepasirese. kuderera kwehupfumi.

Kunyangwe kudzikira kudiwa kweChinese kuri kukanganisa kambani, AmorePacific inoona mamiriro ezvinhu "senguva pfupi" uye inotarisira shanduko gore rinouya mushure mekuvhara mazana ezvitoro zvepakati pemusika muChina.Sechikamu chekugadzirisazve China, kambani iri kuyedza kuwedzera kuvepo kwayo muHainan, iyo yemahara yekutenga hub, uye kusimbisa kushambadzira kuburikidza neChinese dhijitari chiteshi.

"Kubatsira kwedu kuChina kuchatanga kuvandudza gore rinouya kana tapedza kugadzirisazve ipapo," akadaro Lee, achiwedzera kuti AmorePacific inoronga kutarisa pamusika wepamusoro.

Iyo kambani inotarisirawo kuwedzera kwakanyanya mukutengesa kweJapan gore rinouya, sezvo mhando dzepakati-renji dzakadai seInnisfree uye Etude dzichiwana mukurumbira pakati pevatengi vechidiki vechiJapan.South Korea yakava mutengesi mukuru wezvizoro muJapan muchikamu chekutanga cha2022, ichikunda France kekutanga.

"Vechidiki vekuJapan vanofarira zvigadzirwa zvepakati-siyana zvinopa kukosha asi makambani mazhinji eJapan anotarisa pamhando dzepamusoro," akadaro Lee."Tiri kuita danho rakakura kukunda moyo yavo".

Asi vanoongorora vanopokana kuti yakawanda sei AmorePacific inogona kutora pamusika wakazara weUS uye kana kugadziridzwa kweChina kuchizobudirira.

"Kambani inofanirwa kuona kudzoreredzwa mukutengesa kweAsia kuti iwane shanduko, ichipihwa chikamu chidiki chemari yayo yeUS," akadaro Park Hyun-jin, muongorori weShinhan Investment.

"China iri kuwedzera kuomera makambani ekuKorea kutsemuka, nekuda kwekukurumidza kusimuka kwevatambi veko," akadaro."Hapana nzvimbo yakawanda yekukura kwavo sezvo mhando dzeKorea dziri kuwedzera kudzvanywa pakati pemakambani ekutanga eEurope nevatambi veko vanodhura."