Runako Chikamu Chichaunza Idzva New Wave yeExport Boom!

Kana zvasvika kune akakurumbira mapoka emuchinjiko-muganho e-commerce, panofanirwa kuve nekunaka.Uyu we "madzimambo" aimbotonga chikamu chekutengesa chinopisa mumusika we e-commerce akawana mhedzisiro yakanaka panguva yedenda.Tichitarisisa nezve yazvino yerunako makeup mhiri kwemakungwa track, mhando dzepamba dzinosanganisira Perfect Diary, Florasis, FOCALLUR, nezvimwewo vane huremu hwemhiri kwemakungwa uye vakawana mibairo inoshamisa. 

Chinonyanya kukosha ndechekuti masangano akakodzera anofanotaura kuti pasi rose, hutano uye runako zvichave chikamu chechipiri chiri kukurumidza kukura che e-commerce mushure mekuchengetwa kwemba nemhuka mumakore mashoma anotevera.Runako rwekuyambuka-muganho e-commerce rwave kuda kuunza yayo "golden age". 

Maererano neMcKinsey data, panguva yedenda, kutengesa kwepamhepo mumusika wepasi rose werunako kwakawedzera ne20% kusvika 30%.LVMH-ine muridzi werunako mutengesi Sephora uye US e-commerce hofori yeAmazon vese vakaona kutengesa kwavo kwepamhepo kwezvigadzirwa zverunako kuchikwira zvingangoita makumi matatu muzana gore-pamusoro-gore.

Retail Insight, iyo yekutsvagisa uye data ruzivo ruoko rweAscential, panguva imwe chete yakataura kuti mushure meCCIDID-19, chikamu chepasi rose chekutengesa kwepamhepo chehutano nerunako zvigadzirwa chichakwira kusvika 16.5% uye kusvika 23.3% ne2025. Pasi rose, hutano uye runako zvichakwira. Iva chikamu chechipiri chiri kukurumidza kukura mu e-commerce mumakore mashoma anotevera mushure mekuchengetwa kwemba nemhuka. 

Panyaya yematunhu emusika, dunhu reAsia-Pacific rine chikamu chikuru chemusika weiyo runako indasitiri ne46%, ichiteverwa neNorth America ine 24% uye Western Europe ine 18%.Ne geography, Asia Pacific neNorth America inotonga, ichiverengera pamusoro pe70% yehukuru hwemusika. 

Southeast Asia, iyo yakanyorwa se "musika wemangwana" wekusimudzira indasitiri yezvizoro yepasi rose, musika unopisa wezvizoro zvepasi rose.Sekureva kwe istara.com, saizi yemusika ichasvika 304.8 bhiriyoni yuan panosvika 2025, iine huwandu hwekukura kwepagore hwe9.3%, iyo yakakwira kupfuura iyo 8.23% yekuwedzera kwepagore kukura kwezvizoro mumusika weChina mumakore mashanu anotevera. 

Dhata repamutemo kubva kuShopee rinoratidzawo kuti runako rwagara rwuri kutengesa-kupisa uye kwepamusoro-rinogona chikamu muVietnam, Malaysia, Singapore, Philippines nedzimwe nzvimbo.Mumisika yayo miviri ichangobva kuziviswa yeLatin America, Brazil neMexico, runako pakati pezvikamu zvinotengesa zvinopisa uye zvinogoneka zvakanyanya muna Chikumi;muEurope nePoland, runako rwavewo mamwe emhando dzakakurumbira kune vatengi veko. 

Mukuwedzera kune runako uye zvigadzirwa zvekuchengetedza ganda sengelipsticks, mimvuri yemaziso, uye masiki, zvigadzirwa zvine chekuita nebvudzi zvakare zvinotariswa nevatengi.Semuyenzaniso, kutengeswa kwezvakati wandei zvigadzirwa senge masiki ebvudzi, vhudzi rekugadzirisa, uye vhoriyamu conditioners kwakawedzera zvakanyanya panguva yedenda.

Mikana ichagara ichipihwa mabhureki ane mhando yakanaka.Mutsara wedu wechigadzirwa uri kuramba uchiwedzera, kubva pakugadzira maziso, kugadzira miromo, kuenda kukuchengetedza ganda, uye isu tinovimba tinogona kuve runako rudzi rwunodiwa nevatengi vekuEurope neAmerica.