"C-Runako" kana "K-Runako"?Ndiani achahwina musika werunako wekuIndia uri kusimukira?

Musi waChikunguru 21, K Venkataramani, CEO wemuIndia mukuru wekutengesa runako Health & Glow (inozonzi H&G), akapinda mutsetse we "Active beauty in India" wakabatwa ne "Cosmetics Design".Paforamu iyi, Venkataramani akataura kuti musika werunako weIndia "uri kupenya nesimba risati ramboitika".

Sekureva kwechishumo cheVenkataramani, maererano neH&G data mumwedzi mitatu yapfuura, kutengeswa kwezvigadzirwa zve lipstick kwakakwira ne94%;inoteverwa nemumvuri uye blush zvikamu, izvo zvakawedzera ne72% uye 66% zvichiteerana.Uye zvakare, mutengesi akacherekedza kuwedzera kwe57% mukutengesa kwezvigadzirwa zvezuva, pamwe nebase makeup uye brow zvigadzirwa.

"Hapana mubvunzo kuti vatengi vatanga mutambo wetsiva wekutsiva."Venkataramani akati, "Pamusoro pezvo, boka iri revatengi verunako mushure medenda rine chido chekuwedzera maonero avo uye kuongorora zvigadzirwa zvitsva zvavasati vamboedza.Zvigadzirwa - zvinogona kubva kuChina, kana kuti zvinogona kubva kuSouth Korea. "

01: Kubva "inouraya" yakasikwa kusvika pakugashira chemistry 

Runako tsika yakadzika midzi muIndia, asi ikoko, vakadzi vakakurira nemishonga yekare yeIndia.Vanotenda mukukosha kwezvinhu zvose-zvakasikwa-mafuta ekokonati kune bvudzi rakatsetseka uye rakasimba, uye turmeric masks echiso cheganda rinopenya. 

“Zvakasikwa, zvose zvakasikwa!Vatengi vedu vaitarisira kuti zvese zviri muzvigadzirwa zvedu zvichabva kune zvakasikwa, uye vaifunga kuti kuwedzera makemikari emhando ipi neipi kungakuvadza ganda. "Anoseka Bindu Amrutham, muvambi weIndia skincare brand Suganda "Zvichida vaive makumi emakore pamberi pemaitiro epasirese (zvichireva nezve yazvino 'vegan' runako), asi panguva iyoyo, taifanira kukwira kumusoro kwechitoro. gudzanzwi uye kusheedzera: chero Zvisikwa Zvisikwa kana makemikari zvinhu zvinofanirwa kupasa bvunzo yekuchengetedza!Usaise muto wemugungwa wakaviriswa nemazuva gumi kumeso kwako!”

Kunyevenutsa kwaBindu, kuedza kwaakaita nevamwe vake hakuna maturo, uye musika wekuIndia werunako wachinja chaizvo.Kunyange zvazvo vakadzi vakawanda vokuIndia vachiri kunyanyofunga nezvezvinogadzirwa zverunako zvinogadzirwa kumba, vatengi vakawanda vakagamuchira michina yemazuva ano—kunyanya mukuchengetedza ganda.Kushandiswa kwezvigadzirwa zvekuchengetedza ganda muIndia kwave kukwira mumakore mashanu apfuura, uye musika wekupa mazano Global Data inofanotaura kuti maitiro aya acharamba achikwira mune ramangwana.

02: Kubva pa "kuzvimirira" kusvika "kuvhura maziso kuona nyika"

Zvinoenderana nedata kubva kuNational Bureau of Statistics yeIndia, vangangosvika zviuru gumi vekuIndia vanokwira vanobudirira kupinda mukirasi yepakati zuva rega rega, uye vazhinji vavo vakadzi vewhite-collar avo, sevakadzi vewhite-collar kutenderera pasirese, vane tsika dzakasimba dzekunaka.Uku ndikowo kunaka kweIndia pachayo.Chikonzero chikuru chekukura nekukurumidza kwemusika wezvizoro zvemavara mumakore achangopfuura.Purplle, mumwe mutengesi werunako muIndia, akasimbisawo maonero aya. 

Sekureva kwaTaneja, parizvino, zvigadzirwa zveIndia zvinonyanya kufarirwa mhiri kwemakungwa hazvisi zveEurope neUnited States, asi K-Beauty (Korean makeup).“Tichienzanisa nezvigadzirwa zvemuEurope nekuAmerica izvo zvinonyanya kugadzirirwa vachena nevatema, zvigadzirwa zvekuKorea zvakanangana nevanhu vekuAsia zvinonyanya kufarirwa nevatengi veko vekuIndia.Hapana mubvunzo kuti mafungu eK-Runako asvika zvishoma nezvishoma muIndia. " 

Sezvakataurwa naTaneja, mhando dzekuKorea dzekushongedza dzakaita seInnisfree, Iyo Face Shop, Laneige uye TOLYMOLY vari kunanga zvine hukasha musika weIndia kuti uwedzere uye kudyara.Innisfree ine zvitoro zvenyama muNew Delhi, Kolkata, Bangalore nemaguta makuru kuchamhembe kwakadziva kumabvazuva kweIndia, uye inotarisira kuwedzera nhanho yayo nezvitoro zvitsva zvezvidhinha-nedhaka kumaodzanyemba kwemaguta eIndia.Mamwe emhando dzeKorea anowanzo tora yakasanganiswa nzira yekutengesa iyo inonyanya kuve online uye inowedzerwa nekunze.Sekureva kwechishumo chakaitwa neINDIA RETAILER paNykaa, imwe yeIndia runako e-commerce chikuva, sezvo kambani yakasaina chibvumirano chekudyidzana nemamwe maKorea ekushongedza brands (asina kuburitswa naNykaa) kuti avaunze kumusika weIndia, Mari yese yekambani yave. yakakura zvakanyanya.

Nekudaro, Sharon Kwek, director director weMintel's South Asia Runako uye Personal Care division, akapikisa.Akataura kuti nekuda kwemutengo, kumhara kwe "Korean Wave" mumusika weIndia kunogona kunge kusiri kwakatsetseka sezvaifungwa nemunhu wese. 

“Ini ndinofunga kuti K-Beauty inodhurira vatengi vekuIndia, vanofanirwa kubhadhara miripo inodhura kubva kunze kwenyika nemimwe miripo yezvigadzirwa izvi.Uye zvinoenderana nedata redu, per capita kudyiwa kwevatengi veIndia pazvizora ndeye gumi nemaviri pagore USD.Ichokwadi kuti vepakati muIndia vari kukura zvakanyanya, asi ivo vane zvimwe zvekushandisa uye havashandisi muhoro wavo wese pazvinhu zverunako, ”akadaro Sharon. 

Anotenda kuti C-Runako kubva kuChina isarudzo iri nani kune vatengi veIndia pane K-Runako."Tese tinoziva kuti maChinese akanaka pakuronga kumberi, uye rinenge guta rega rega muIndia rine mafekitori muChina.Kana makambani ekuChina ekushongedza akafunga kupinda mumusika weIndia, vangangosarudza kugadzira zvigadzirwa zvavo muIndia, izvo zvinovabatsira zvakanyanya kubatsira vatengi.Deredza mari.Pamusoro pezvo, mumakore achangopfuura, indasitiri yerunako uye yezvizorwa yeChina yagara ichikwidziridzwa, ivo vakanaka pakukwevera kurudziro kubva kune epasi rese-mazita uye zvigadzirwa zvakakurumbira, uye kuzvigadzirisa kuti vagadzire zvigadzirwa zvavo, asi mutengo unongori chikamu chimwe muzvitatu che mazita makuru-mazita .Izvi ndizvo chaizvo zvinodiwa nevatengi veIndia. " 

"Asi kusvika pari zvino, C-Beauty yanga yakangwarira nezvemusika weIndia, uye vari kuda kutarisa kumisika yeSoutheast Asia, yakaita seMalaysia, Indonesia neSingapore, inogona kunge ine chekuita nekunetsana kunogara kuripo pakati penyika mbiri idzi. ”"India Times" Mutori wenhau Anjana Sasidharan akanyora mumushumo, "Tora muenzaniso weC-Beauty standouts PerfectDiary uye Florasis, vese vane ruzivo rwakasimba rwepamhepo kutevera pasocial media, izvo zvakavabatsira pavanopinda mumisika mitsva muSoutheast Asia. .Chikero chakakurumidza kusimbiswa.PaTIKTOK muIndia, unogona zvakare kuona kuti Florasis's promotional video yagamuchira zvinopfuura zviuru gumi zvemashoko uye anopfuura zviuru makumi matatu etweets.Hunhu hwezvizoro hwakaderera here?', 75% yevagari vemuIndia vakavhotera 'kwete' uye 17% chete ndivo vakavhotera 'hongu'." 

Anjana anotenda kuti vatengi veIndia vanocherechedza kunaka kweC-Runako, uye vachagovera nekutumira mavhidhiyo ekushambadza eChinese cosmetics, vachichema nerunako rwavo, zvinova zvakanakira C-Runako kupinda mumusika weIndia.Asi akataurawo kuti kana mubvunzo "Ndotenga kupi C-runako zvigadzirwa zvemhando?"pasocial media, panogara paine mazwi akadai sekuti "Chenjera, anobva kuvavengi vedu.""Sezvineiwo, maIndia mafani ePerfectDiary uye Florasis achadzivirira zvigadzirwa zvavo zvavanofarira, nepo vanopikisa vachiunza vamwe vanobatana kuti vaedze kunyararidza manzwi avo - mukusawirirana kusingagumi, mhando uye zvigadzirwa pachazvo zvinokanganwika..Uye mumubvunzo wokubvunza kuti unotenga kupi zvizorwa zveKorea, hauwanzoona chiitiko chakadaro,” Anjana anogumisa kudaro.