Chinese foundation makeup yapinda muzera regoridhe!

Zvinoenderana nekufanotaura kweChina Bhizinesi Indasitiri Research Institute, saizi yemusika weiyo nheyo yekugadzira (yemvura nheyo,upfu hwakasununguka, nezvimwewo) munyika yangu ichave pedyo ne40 bhiriyoni yuan muna 2022. Maererano nedata kubva kuBeauty Industry Research Institute, kubva muna Gumiguru 2021,makeup kumesoinoverengera inosvika 36.7% yemugove wemusika wechikamu chemavara ekuzora.

Nekudaro, kwenguva yakareba, pane yekugadzira track apo vatengi vanonyanya kuda kushandisa mari, mhando dzekunze dzakadai seArmani, Estee Lauder uye YSL vane mukana wakajeka maererano nenhoroondo yemhando uye kuziva kwevatengi.Zvisinei, chipingamupinyi ichi hachigoni kuputsika.Nhasi, mhando dzerunako dzemumba dziri kubata pa base makeup track, dzichidzokera kune izvo zvezvigadzirwa, uye dzichigara dzichisimbisa tekinoroji uye R&D kusimba kwezvigadziko zvemakeup zvigadzirwa, nechinangwa chekusimudzira kugadzirwa kwemukati maererano nekushanda uye mhando.kusvika padanho repamusoro rebudiriro.

Gore rino, makwikwi emumba base makeup track awedzera, uye mhando dzakadai sePerfect Diary, UNNY CLUB, uye Mistine vakaisawo zviwanikwa zvakawanda mukugadzira mabhesi ekugadzira makeup.

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Zvigadzirwa: yakawanda R&D investimendi, yakatarisana nekutengesa mapoinzi

Kubva gore rapfuura, Yixian e-commerce, iyo yakabudirira kugadzira mhuka eyeshadow palettes uye lipsticks, yakawedzera investimendi mu base makeup research nekusimudzira.Huang Jinfeng, sachigaro uye CEO weYixian E-commerce, akamboti, "Mafomu ezvigadzirwa zvemavara akafanana.Kana ukangochinja mavara emwaka, iwe uchiri kufanira kuchengetedza yakakwira frequency, asi iteration yekumhanyisa yezvigadzirwa zvema base makeup inodzikira. "

"Chiyero chekutengazve zvigadzirwa zvemakeup makeup chiri nani pane icho chezvigadzirwa zvemavara, uye zvigadzirwa zvekuchengetedza ganda zviri nani pane zvigadzirwa zvekugadzira."Uku ndiko kutonga kwaHuang Jinfeng, uye zvakare iri indasitiri kunzwisisa kwese kwehunhu hwe.base makeup.Izvo zvinoenderana nemafungiro aya ekuti pasi pemusika nharaunda umo traffic iri kuwedzera kudhura uye kushambadzira kwepamhepo kuri kudzikira, chikamu chebase makeup chakagamuchira tarisiro yemakambani mazhinji ezvizorwa uye chave danho rakakosha rekushandura mhando.UNNY CLUB, iyo base makeup chigadzirwa, zvakare inosarudza kuwandisa iyo base makeup track.

Makeup anogara kwenguva refu, kudzora oiri uye kunyorova, anti-oxidation, anti-kugomarara… Zvakasiyana nekugadzirwa kwemavara mupfungwa yakajairika, zvigadzirwa zvemakeup zvinogona kutaura nyaya dzakawanda mukutsvaga nekuvandudza maitiro.Mukutsvagisa nekuvandudza zvigadzirwa zvema base makeup, maitiro emakambani ezvekuzora anotarisa pamarwadzo ekudiwa, kushandura tsvakiridzo nebudiriro mhedzisiro kuita mapoinzi ekutengesa zvigadzirwa, uye kubatanidza iyo yekutsvagisa nekusimudzira sisitimu nehuwandu hwemhando inonyanya kusimba.

Semuenzaniso, mukuvandudzwa kweUNNYkwenguva refu makeup hwaro, UNNY's yakazvimirira yekutsvagisa nekusimudzira timu yakatarisa pamarwadzo evatengi vakashaya hwaro hwekuzorwa kweganda rine mafuta.Mushure meanopfuura zana ekugadzirisa optimization uye kugadzirisa uye nguva yekuvandudza inosvika mazuva 376, vakabudirira kugadzira chigadzirwa ichi.

Gore rapfuura, tichinangana nemarwadzo ekushandisa zvigadzirwa zvekuzora mafuta kana akasanganiswa ganda, Yixian E-Commerce uye Institute of Chemistry yeChinese Academy yeSainzi yakagadzira uye yakatanga tekinoroji yeSmartLOCK™.Zvinonzi tekinoroji iyi inogona kunwisa mafuta akawandisa akadzivirirwa neganda, asi haitore mafuta anodiwa mumasikirwo egasi, kuitira kuti uwane mhedzisiro yekudzora mafuta.Parizvino, iyo SmartLOCK ™ tekinoroji yakashandiswa mune yakakwana diary pearl lock Makeup poda, diki sirivheri girazi remhepo cushion uye zvimwe zvigadzirwa.

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Mucherechedzo: kumisikidza Asia base makeup, uchitsvaga iyo yekupedzisira nyore

Kuti uvandudze dambudziko re "nheyo yepakutanga ine yakakwira ruvara saturation yakasiyana chaizvo neganda revatengi veChinese", MISTINE, iri kusimudzira musika weChinese zvine simba, yakaronga "Asian Research Color System".Sekureva kwemishumo, iyo system ndeye yakasarudzika tekinoroji yeCOSMAX.Kuti uvhare huwandu hwakawanda hweminda yemavara, iyo sisitimu haishandisi matatu shades yeW, N uye C yaimboshandiswa pamusika wepasi rose, asi inopatsanura mimvuri mu7 shades.Mumunda, kunze kwekumisikidzwa kwe "kutsvagisa kweAsia", kubva pakurongedza kusvika kune zvigadzirwa, kutsvaga kwekureruka uye hunhu kubva mukati kunze ndehumwe hunhu hwemabhureki emunharaunda. 

Semuyenzaniso, UNNY inoisa mhando se minimalist naturalism runako, uye mucherechedzo wechiratidzo uye base makeup chigadzirwa chekurongedza chimiro chinodzorwa ne minimalist nhema uye chena toni;Dewy Lab inokurudzira pfungwa ye "vatatu hushamwari" - mushandisi-hushamwari, hupenyu-hushamwari, nharaunda-hushamwari, Yakagadzira iyo DCBS chiyero chezvekuzora ruvara, uye zvakare inoronga kutsiva iyo yekurongedza nekurongedza kudzokororwa, shandisa yakasikwa uye inogona kuvandudzwa. ingi, uye ramba uchideredza kuburitswa kwekabhoni.

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Sales chiteshi: online chikuva, kunyanya zvichibva pamasampuli

Panyaya yemhando yemhando, zvichienzaniswa nezvigadzirwa zvekuchengetedza ganda, mhedzisiro ye base makeup inosiyana kubva kumunhu kuenda kumunhu, uye mhedzisiro yacho inogona kuratidzwa munguva pfupi;kana zvichienzaniswa nekuzorwa kweruvara, base makeup ine hunhu husina kusimba uye inoda kuedzwa mumunhu kuti uone.Naizvozvo, kugadzirwa kweyedzo makeup kunonyanya kukosha kune base makeup zvigadzirwa.

Panyaya yemutengo, ekucheka-kumucheto base makeup brands ari kuswedera pedyo, kana kutopfuura, mabhureki epasi rese.Pakazere, musiyano uripo pakati pemhando dzemuno nemhando dzepasi rose uri kukurumidza kudzikira maererano nemhando, zvigadzirwa, uye R&D.

Mune ramangwana, kuona kwepasirese uye kuswedera pedyo kuchave kwakanakira mabhenefiti emunharaunda makeup brand.Zvigadzirwa zvekushongedza zvepamba zvakagadziridzwa zvichibva pamhando yeganda, zvido zvemavara uye maitiro ekushandisa evanhu veChinese vane nzvimbo yakakura yekufungidzira.