Chinese Makeup haidi "net celebrity" muJapan

Handina kumbofungira kuti rimwe zuva ndaizokwanisa kutenga brand yemumba yakaitaRuva Anozivamuzvitoro zvekuJapan.“Xiaoqi, mumwe musikana akadzidza muJapan, aiwanzobatsira hanzvadzi dzomumba kutenga poda-poda yezuva nezuva, asi mumakore maviri apfuura, akawana kuti vasikana vakawanda vokuJapan vari kushandisa zvizorwa zvomumba.”Kune makeup brand seRuva Anoziva, kune akakosha midziyo muLoFt muJapan.Zita rinoshandiswa ruva anoziva.“

Munguva pfupi yapfuura, palette yeziso kubva kuChinese runako brand Florasis yakaonekwa muJapan TV series "MHUKA".Ichi chigadzirwa cherunako chepamba chakatoisa kushambadzira mumadhirama echiJapan anozivikanwa, uye chigadzirwa chikuru ndeichi "Mazana Shiri Chaofeng Makeup Plate".Iyo yeChinese yakashongedzwa patani uye yemhando yepamusoro skrini, pamwe neyakajeka uye goridhe inofananidzwa neruvara, yakaita kuti vateereri veChinese vaiona mutambo uyu vazive Florasis nekungotarisa, vachiti: "Chigadzirwa chepamba chabuda!"

Mushure mokunge Chinese make-up brand yaenda mhiri kwemakungwa kuJapan, yakanga isiri yakakurumbira chete, asiwo "yakapetwa kaviri kukosha kwayo".Iyo zvakare lipstick kubva kune nyowani yekumba makeup brand.Mutengo wepamba ungangoita 60-70 yuan, asi mushure mekuenda mhiri kwemakungwa kuJapan, mutengo wakakwira kusvika pa2,200 yen (anenge 110 yuan).

Yave nzira yazvino yeindasitiri yezvigadzirwa zverunako zvekumba kuenda mhiri kwemakungwa.Zvinoenderana nedatha kubva kuChina Customs, kukosha kwekutengesa kunze kweChina zvekunaka zvekushongedza uye zvimbuzi muna 2021 zvichasvika 4.852 bhiriyoni US madhora (anenge 30.7 bhiriyoni yuan), gore-pa-gore kuwedzera kwe14.4%.

Takatarisana nemamiriro ezvinhu ekuti e-commerce yepamba iri kuramba ichiwedzera "kutenderera", uye ma brand ekugadzira epamba ari "kuchinjazve",vechidiki makeup brandssenge colorkey uye Florasis yakatotangisa "inobuda" kuti ipinde mumisika yeJapan neSoutheast Asia..Kunyange muJapan, nzvimbo iyo runako rwakasimudzirwa zvikuru, makeup ane chimiro chakasimba cheChinese chave chichiwedzera kufarirwa.

Muchokwadi, kubvira 2019, maChinese make-up brand akatanga mugwagwa we "kuenda mhiri kwemakungwa".Kubva paHerborist yekutanga kuenda kuEurope, chitoro chakavhurwa muFrance, MarieDalgar akapinda mumusika weSingapore, Shizha rimwe, ZEESEA, nezvimwe zvakava mafungu ekutanga emhando dzeChinese "kudya makakanje" mumusika wekunaka weJapan.

Zvichienzaniswa nemisika yeEurope neAmerica nemakwikwi anotyisa ezvigadzirwa zvemhando dzepasi rose, Japan neSoutheast Asia zvishoma nezvishoma zvave misika inofarirwa yezvizoro zvepamba kuenda mhiri kwemakungwa.

Kunyanya muJapan, kutengesa kwechitoro chimwe chete uye mhinduro yepamhepo yeChinese makeup brands akapinda muJapan mumakore maviri apfuura anga akanaka.Boka rechidiki reko rine simba rakasimba rekushandisa, uye tsika yerunako yakapararira.Iwo ekunze ekutengesa chiteshi zvakare akapfuma kwazvo, uye maChinese make-up brand anogamuchirwa zviri nyore.

Sezvo chiChinese-chimiro chekutevedzera cheJapan blogger "鹿の間" chaputika paInternet mukupera kwa2019, vezvenhau vekuJapan vakatoita mukurumbira "Chinese makeup", iyo inowanzo ratidzwa netsiye dzakapfava uye kupenya kwemiromo.

"Han makeup" zvishoma nezvishoma yave chikamu chekugadzira chinogona kukwikwidza ne "Japanese makeup" uye "Korea makeup".Parizvino, maChinese runako mabhureki akavhurwa mumusika weJapan anosanganisira Florasis, colorkey, Ruva Anoziva uye zvichingodaro.

Guo Xiruo, muvambi weMold Breaking Moke, anga achisimudzira maChinese makeup brands kuti aende kuJapan kwemakore akawanda, akaudza Xiaguang Club, “Kunyangwe aya ari maChinese etsvarakadenga anotengesa zvakanaka mumusika weJapan, chokwadi, izvo mhando idzi dziripo. Hunhu hwemukati hunofadza chaizvo vatengi veJapan hwakasiyana kwazvo. "

Kunyangwe make-up epamba achivimba nedhizaini nyowani uye ruzivo rutsva rwekushandisa, vasikana vekuJapan vanopenga "kudyara huswa".Kune zvakare akawanda maChinese makeup brands akabudirira kuenda kuJapan ndokuva "boka rekutanga revanodya gakanje", asi "sirin'i isingaonekwe" yemhando dzakawanda dzerunako dzepamba dzichiripo.

Zviteshi zvekutengesa zveJapan zvakakura kwazvo, asi online e-commerce ndeyekuwedzera.MuJapan, zvinopfuura 90% zvekutengesa zvizorwa zvemavara zvinopedzwa nezvitoro zvisiri pamhepo.Vasikana veJapan vanonyanya kuda kuenda kuzvitoro zvemagirosari mazuva ese kuti vasarudze zvigadzirwa zvezvizoro zvemavara.Pamusuwo wezvitoro zvisiri pamhepo, kazhinji pane huwandu hukuru hwekusimudzira zvigadzirwa zvekuona zvekusimudzira kutengesa.

Panguva imwecheteyo, maJapan make-up brands epamba anoitira hanya zvakanyanya nezvekunamira kwemushandisi uye manzwiro ekuchengetedza vatengi vekare.Semuenzaniso, mhando dzakawanda dzinogara dzichitumira maemail kune vatengi vekare kuti vataure manzwiro avo kuburikidza nemamwe mameseji ekukwazisa.

Zvinogona kuonekwa kuti "kutengesa zvinhu" ndiko kutanga kweChinese cosmetics brands kuenda mhiri kwemakungwa kuJapan.Kana iwe uchida kuwana danho rakasimba mumusika wekunze kwekugadzira makeup kwenguva yakareba, iwe unofanirwa kufunga nezvekugadzwa uye kuvandudzwa kwesimba remhando.

Kubva padanho rekugadzira, iyo R&D uye kutenderera kwekugadzira kweJapan mavara ecosmetics akareba uye mari yacho yakakura zvakare.Nzanga yeJapan inokoshesa kuvimbika kwebhizinesi, uye kana maChinese makeup brands anovimba nekutakura mudzimba achida kusimudzira muJapan kwenguva yakareba, anofanirwa kusvetuka kubva mu "zvigadzirwa zvinoenda mhiri kwemakungwa" uye kuva "mhando dzinoenda mhiri kwemakungwa."

Chero zvazvingava, sezvo runako rweChinese runowedzera kufarirwa muJapan, kune zvinhu zvakawanda uye zvakawanda izvo mhando dzekunze dzinoda kudzidza uye kugadzirisa.

"Zvizoro zveChinese zvakanaka kwazvo!"Yukina, munyori weblogger werunako akashanda muindasitiri yerunako yekuJapan kwemakore 16, akanyora papeji yake yekutanga.“Semuyenzaniso, mushonga mutsva weINTO U wemuromo mushonga wekuChina wakakurumbira wakakwezva vanhu vakawanda.Yakatengesa mabhodhoro anopfuura mamirioni gumi muJapan neAsia, uye mabasa ayo akanakawo.Chinese cosmeticsvari kuramba vachikurumbira!”