Cooperative fashoni brand Balmain, Estee Lauder anosundidzira runako rwepamusoro runako!

Musi waGunyana 26, Estee Lauder Boka yakazivisa kuti yakanga yasvika chibvumirano cherezinesi neFrench fashion house Balmain yekugadzira pamwe chete, kugadzira uye kugovera yerunako chigadzirwa chakatevedzana Balmain Runako.Iko kubatana kunotarisirwa kutanga mukudonha kwa2024.

Panguva imwecheteyo, Estee Lauder akazivisawo kugadzwa kutsva kwevashandi -Guillaume Jesel seGlobal Brand CEO weTom Ford Runako, Balmain Runako uye Luxury Business Development Dhipatimendi.Guillaume achave nemutoro weBalmain Runako rwese hurongwa hwekutungamira, kusimukira kwepasirese, manejimendi, uye kukura, uye pamwe nehutungamiriri hwaBalmain mune yemhando yepamusoro runako brand.

Uku kuhwina-kuhwina kubatana.Kune rimwe divi, kuyambuka-muganho runako rwemhando dzemafashoni zvine mukana wemafashoni echisikigo, akadai saTom Ford, Christian Louboutin, nezvimwewo, saTom Ford, Christian Louboutin, nezvimwe, izvo zvakabatanidzwa muindasitiri yerunako kutanga iyo yepamusoro-yekupedzisira runako indasitiri.Yakagadzira muenzaniso wakabudirira wekunaka bhizinesi rekuwedzera.

Ruzivo rweruzhinji runoratidza kuti Balmain yakavambwa muna 1945 naPierre Balmain uye ikambani yemafashoni ine dzimbahwe muParis.Muna 2016, kambani yakatorwa neMayhola Investments Fund kwe500 miriyoni euros, uye parizvino ine mazana matatu nemakumi mashanu nenomwe mapoinzi ekutengesa ekunze.

Muna 2017 na2021, mhando yakatanga chigadzirwa cherunako chakabatana neL'Oreal's cross-border.MunaGunyana 2019, Balmain akabatana zvakare naKylie Cosmetics, rudzi rwerunako rweCoty Group kuvhura Kylie Cosmetics X Balmain makeup series.Zvisinei, mumunda werunako, Balmain haana kuva nesimba guru.Kudyidzana naEstee Lauder kunotarisirwa kuita iyo Balmain runako mutsetse branding uye kuchinja mhando.

"Kwemakore anopfuura gumi, timu yangu yeBalmain yanga ichisimudzira mikana isingaperi yeindasitiri yefashoni," akadaro Olivier Rousteing, mutungamiriri wezvekudhirowa weBalmain, "kubva pakutanga, timu yeEstee Lauder yakaratidza pachena kuti inotsigira chiono chakasiyana chaBalmain. , uye isu yedu Chinangwa zvinangwa zveumbozha hwepasi rose uye runako paradigms.“

Kune rimwe divi, Balmain inogona kuunza hutsva hwekukura mapoinzi kuEstee Lauder, ichiwedzera kupfumisa yayo yepamusoro-yekupedzisira brand matrix.

Mugore rezvemari muna 2022, kutengesa kwaEstee Lauder kwakawedzera ne9% gore-pa-gore kusvika 17.737 bhiriyoni emadhora ekuAmerica (anenge RMB 126.964 bhiriyoni), uye purofiti yakadonha 16% kusvika US $ 2.408 bhiriyoni (inenge 17.237 bhiriyoni yuan).Estee Lauder anofungidzirawo kuti kutengeswa kwemambure muchikamu chekutanga chegore remari kuchadzikira ne8% -10% gore-pa-gore.Vamwe vanhu vari muindastiri vanotenda kuti Estee Lauder Boka rinoronga kuita Balmain runako rwechipiri "Tom Ford Runako" kuti iwedzere kugona kwayo kugadzikana uye kukura kwakasimba kwenguva yakareba.

Zvinonzi chinangwa chinotevera chaEstee Lauder chinogona kunge chiri munda weumbozha.Pakutanga, mamwe mishumo yakataura kuti Estee Lauder aitaurirana 3 bhiriyoni US madhora (anenge RMB 21.4 bhiriyoni) kuti atore mabhizinesi ese anosanganisira Tom Ford, kusanganisira fashoni, uye Balmain runako bhizinesi mari Iyo homwe ichava chikamu cheichi chirongwa chekuwedzera.