Nzira yekukunda Southeast Asia Consumers?

Sekureva kwekutsvaga kwevatengi kwaLazada pakupera kwaKurume, 58% yevakapindura ichawedzera mari pahutano uye runako.Sezvo vanhu vachidzokera kuhupenyu hwekubatana semakambani nezvikoro, kudiwa kwerunako uye kuchengetwa kweganda kwekupfeka masiki kuri kuramba kuchikura.Mukuwedzera, vatengi vanotanga kuongorora zvakare nzira dzehutano hwehutano uye hutano hwevanhu.Hutano hucharamba huri hwaro hwekushandisa dingindira.

Muna 2022, kuziva kwevatengi vekuSoutheast Asia nezvekuchengetedzwa kwehutsanana, kugara kune hutano uye girinhi kuchengetedza kwezvakatipoteredza kuchawedzera zvakanyanya, izvo zvichakanganisa zvakanyanya maitiro avo ekutenga.Sekureva kweEuromonitor Passport mushumo, pasi peyakajairwa nyowani, runako uye maitiro ekuchengeta ganda uye kushandiswa kwevashandisi vekuSoutheast Asia kucharatidza matatu matsva maitiro muna 2022.

Muna 2022, zvigadzirwa zvekugadzira maziso zvinonyanya kufarirwa, uye kudiwa kwematurusi ekugadzira maziso kuri kuramba kuchikwira.Kune rumwe rutivi, kupfeka masiki kwenguva yakareba kunobvumira vashandisi kushandura kutarisa kwekugadzira kumaziso;Matambudziko akajairika ekutanga nekuchembera, kuumba chifananidzo chemunhu kana kugutsa pfungwa yetsika, vatengi vakasiyana vanobatanidza makeke emeso nemaitiro avo nemifananidzo, uye zvinodyiwa zvezuva nezuva senge eyelashes enhema, eyeliner, mumvuri weziso uye kaviri eyelid stickers zvakafambisa simba. kudiwa kwevatengi.

Hukuru hwemusika wezvishandiso zverunako huri kuwedzera, uye kudiwa kwevatengi kuri kuwedzerawo.Kubva 2022 kusvika 2026, musika wepasi rose werunako uchakura pamwero wepagore wekukura kwe5.8% (360researchreports), uye inotarisirwa kusvika US$3.074 bhiriyoni.Pazuva rekusimudzirwa kwekuzvarwa kwaLazada, maawa gumi nemaviri ekutanga eMalaysia, Singapore, Vietnam neThailand nzvimbo dzese dzakasvika 200% yegore rapfuura 3.27 zuva.

Panguva iyo migove yeaesthetic uye hupfumi hune usimbe huripo, vatengi vekuSoutheast Asia vanoteedzera zvakapfava uye zvakapfava zvekuzora, maitiro ari nyore ekuzora uye ekupedzisira ekuchengetedza ganda ruzivo.Naizvozvo, ivo vanewo zvakakwirira zvinodiwa zvekushandisa uye kusarudzwa kwerunako / makeup zvishandiso.Pamusoro pekutsvaga kukosha kwekushandisa kwechigadzirwa pachacho, vatengi vanoteerera kune zvakasiyana-siyana uye zvepamusoro-soro zvinodiwa, zvakadai sekugadzira uye aesthetics.Mazhinji akamuka maturusi ezvishandiso mabhureki akatungamirawo mukuvandudza mashandiro ezvigadzirwa zvematurusi ekugadzira uye kuvandudza chitarisiko chavo.

Zvatinonyatsoita zvagara zviri zvekuzora maziso.Tinemulti-color eye mimvuri, zvose zviri palettes uye mashizha emvura anoshandura mumvuri weziso, uye mavara-anoshandura mumvuri wemaziso agara achinyanya kufarirwa nevatengi vedu.Liquid eyelinerzvakare chinhu chemazuva ese makeup chakakosha.
Paunenge uchigadzira zvigadzirwa izvi, isu tinofunga kusanganiswa kwefashoni uye kuita.Topfeel Runako tenda kuti kana tikakwanisa kugutsa vatengi muSoutheast Asia, tichaiendesa kune inotevera nhanho.