MaBrands Achapindura Sei Kune Dambudziko reGlobal Cosmetics Supply Chain?

"Vatengesi vakawanda nemhando dzakafanana vane tarisiro yekuti nyaya dzekutengesera dzakakonzerwa nedenda iri hadzizokanganise kutengesa kwedu runako - kunyangwe mitengo yakakwira yakasanganiswa nedambudziko rehupfumi riri kuuya ringaite kuti vatengi vaderedze kutengesa."Musab Balbale, mutevedzeri wemutungamiri wepamusoro uye mukuru wezvokutengeserana paCVS Health, achitaura pamusangano wepagore weNational Association of Pharmacy Chains (NACDS), wakavhura Kubvumbi 23 muPalm Beach, Florida.

Yakavambwa muna 1933, NACDS isangano rinomiririra iyo indasitiri yemishonga yeUS, iyo ketani yemishonga.Kubva kuma1980, maAmerican cheni ma pharmacies akaedza kukudziridza mukutungamira kwehutano, runako uye nekuchengetedza kumba.Zvigadzirwa zvavo zvepakati zvinowira muzvikamu zvitatu zvakafara: kunyorerwa, pamusoro-the-counter, runako uye zvigadzirwa zvekuchengeta munhu, uye zvakare zvizorwa. 

Zvinonzi musangano uyu uchave musangano wekutanga wepagore weNACDS kubva muna 2019, uye vakuru kubva kuL'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, nezvimwewo.

Sezvakataurwa naBalbale, nyaya dzezvekutengesa zvinhu zvichave imwe yenyaya dzinopisa kwazvo dzakakurukurwa pamusangano uyu, uyo uchakurukurawo zviri kuitika muindasitiri iyi uye mhinduro kumatambudziko ari kunetsa mabhizinesi akadai sekukwira kwemitengo, kuderera kwehupfumi uye kusagadzikana kwezvematongerwo enyika.

Global Cosmetics muSupply Chain Crisis

"Kusimba kwekutengesa uye kunonoka kwekutakura kunotarisirwa kudzikisira.Asi nedambudziko reRussia-Ukrainian, kukwira kwemitengo yemafuta uye zvichiri zvebasa uye nyaya dzekufambisa pazviteshi zveChinese neUS - musanganiswa wezvinhu zvinounza njodzi yekukanganiswa kweremangwana rekutengesa - njodzi iyi inogona Ichagara muhafu yechipiri yegore rino. , "akadaro Stephanie Wissink, muongorori mukuru weJeffrie, bhanga rekudyara mari munyika dzakawanda.

Iyo indasitiri yeketani yekuronga kuronga kwe "mazai haasi mudengu rimwe" haingokosheswi neCoty Group.Semutengesi wezvigadzirwa zverunako, Mesa Chief Growth Officer Scott Kestenbaum (Scott Kestenbaum), anoshanda naSephora, Walmart, Target nevamwe vatengesi, akataurawo kuti Mesa anga achishanda nesimba kuti aite kuti maFekitori akatamiswa kusvika mukati menyika sezvinobvira uye akapararira. kumaguta akasiyana.

Pamusoro pekupararira kwemafekitori, mhinduro dze "kuwedzera huwandu hwekugadzira" uye "stock up" dzinofarirwawo nemamwe makambani.

Zvizoro zvinokwanisika zvinounza nguva yemukana

“Hapana kupokana kuti kukwira kwemitengo yezvigadzirwa zverunako uye inflation kuchasimbisa mabhandi evatengi — asi zvinofadza, ikozvino unogona zvakare kuve mukana mukuru kunema brand anotengeka.”Mubatsiri Faye Brookman, WWD Hunhu akanyora mukoramu.

“Makore maviri adarika anga ari makore edu maviri akatevedzana.Takasangana nevatengi vatsva vakawanda vanga vainesu nguva dzese,” akadaro Mark Griffin, mutungamiri uye CEO weLewis Family Drug.“Vanhu vazhinji vari kusarudza kutenga mutengo unokwanisika wavanoda.Brands, panzvimbo yekutyaira kuenda kuzvitoro zvine mazita, isu tinofanirwa kuva nazvo kudivi redu. "

Sekureva kweWWD, akati wandei mablogiki erunako paTikTok achangobva kuburitsa Milani's Colour Fetish Matte lipstick seimwe nzira kuna Charlotte Tilbury.Chiito chacho chakasangana nechido, nechaMilanilipstickskutengesa kunze nekukurumidza kuUlta neWalgreens 'kutengesa kukwira 300% mumavhiki maviri.

Mumavhiki mana anopera Kurume 12, 2022, kutengesa kwemadhora ezvigadzirwa zverunako zvakakura ne8.1% gore negore, maererano naNielsen IQ.Mumushumo wayo, WWD inotaura kuti kukwira kwemitengo yezvigadzirwa zverunako kungabatsira mabhurendi anotengeka: “Mumabhuraki aya, kuwedzera kwezvinhu zvinogadzirwa uye kudhura kunowanzozviratidza mumutengo wechizoro chemiromo pa$7, iyo zvino yava madhora masere;mutengo wepakutanga wemadhora makumi matatu, madhora makumi mana izvozvi - yekutanga inogamuchirwa zvakanyanya nekuenzanisa. "

Parizvino, vatengesi vari kuwedzerawo zvigadzirwa zve "hafu-price", izvo zvisingadhuri kana zvakaderera.Muhafu yechipiri ya2022, maWalgreens achawedzera zvigadzirwa senge Hey Vanhu uye Makeup Revolution zvinokwanisika uye zvinoshanda, akadaro Lauren Brindley, mutevedzeri wemutungamiri wekutarisira uye runako kuWalgreens.Chigadzirwa chakakurumbira.“Ndinovimba kuti vatengi vedu havafanirwe kusiya mhando yemishonga yavo yerunako nekuda kwekukwira kwemitengo,” akadaro."Kukwanisa uye hunhu hazvina zvazvinoreva." 

Semutengesi, Kestenbaum akatiwo musika wazvino i "dutu rakakwana" remhando dzerunako dzinodhura."Zvigadzirwa zvisingadhuri zviri pachinzvimbo chakasiyana panguva yekuderera kwehupfumi," akadaro, "nekuti vanobatsirikana nekuwedzera kwekufamba kwetsoka pazvitoro zvechikafu, zvinodhaka uye mabhokisi makuru, pamwe nevatengi 'vakaderera' vari kutanga kutsvaga mitengo yakaderera.A deal.Ivo.”