Musika wekutengesa runako rwekufamba wave kuda kupora here?

Bpamberi pedenda idzva rekorona, kutengeswa kwezvizoro zvekunaka kwanga kuri "kukura kwakashata" mumusika wekutengesa wekufamba.Nokuzorora zvishoma nezvishoma kwokudzora kufamba kwevashanyi kupota nyika, indasitiri yokushanya inoratidzika kuva yakapinza mambakwedza ekuvandudzwa.Muhurukuro yakaitwa neCosmetics Design svondo rapfuura, vazhinji vemukati meindasitiri vakagovana zvavanotarisira kune ramangwana reAsia Pacific musika wekutengesa runako.

"Tine tarisiro yekuti denda idzva rekorona richapera zvishoma nezvishoma mumakore maviri kana matatu.Ehe, kushanya kwekunze kucharamba kuri iyo indasitiri yekupedzisira kupora, asi budiriro yayo yeramangwana inofanoona zvakare - vazhinji vari kudzipwa kumba.Vashanyi havashiviriri kubuda munyika vachitenderera, "akadaro Sunil Tuli, sachigaro weAsia Pacific Travel Retail Association (APTRA)."Tichaona kupora kwakamirirwa kwenguva refu mukutengesa kwekufamba, uye dunhu reAsia-Pacific richaita basa rakakura mukufambisa kupora."

Padivi pemusangano weDuty Free World Association (TFWA) Asia Pacific muSingapore, Tuli akatiwo: “Hatifanire kukanganwa mikana mikuru inopihwa nedunhu iri, inova ndiyo 'injini' yemusika wepasi rose wekutengesa.Kana iwe uchinetseka nezve zvekutengesa zvekufambisa Kunotangira kupi kupora, ipapo ndinogona kutaura chokwadi, ipo pano, pasi petsoka dzedu. "

01 Rutivi rweChiremera: retail yekufamba ndiyo yakanakisa kuratidza chikuva

Haisi chakavanzika kuti mabhureki erunako anoda zvekutengesa zvekufamba.Hofori dzerunako dzakaita seL'Oreal, Estee Lauder, Shiseido nevamwe vakawana budiriro yakakosha muchiteshi chekutengesa chekufamba mumakore mashoma apfuura.Pamusoro pezvo, vanononoka kuita saKao naPola Orbis vari kumhanyisa zvirongwa zvavo zvekuwedzera, vachirwira chidimbu chepai. 

“Kana mabhurendi mazhinji akafunga kusarudza mamwe mapuratifomu ekuratidzira zvigadzirwa zvavo zvitsva, haazombopotsa zvitoro zvisina basa.Vatengi vanobva kumativi ese enyika vanoungana pano, uye ruzivo rwechigadzirwa ruchayerera nekukurumidza kuenda kupasi kuburikidza navo.Saizvozvo, vafambi vanogona zvakare Kuwana ese makuru mazita nemazita uye zvigadzirwa zvavo zvitsva muzvitoro zvisina basa.Chiteshi chekutengesa chekufambisa ipuratifomu yakakosha yekurerutsira zvisingaenzaniswi kune vatengi nevatengesi. "Anna Marchesini, Musoro weBusiness Development, sangano rekutsvaga musika wekufamba m1nd-set Iti. 

Marchesini anotendawo kuti mumafambiro ezvitoro zvekufamba kutenderera pasirese, dunhu reAsia-Pacific ndiro musimboti wakakodzera."Ndiyo musika wekutengesa wakasimba kwazvo pasi rose - uye musika wakanyanya kukosha werunako, nenzira - uye i 'nhanho inoputika' yekuti mhando dzerunako dzibate pop-ups uye kutanga zvigadzirwa zvitsva."Iye Say.

Akataura nezvekutanga kwaShiseido kweSENSE Runako Pop-up paChangi Airport yeSingapore muna 2019 semuenzaniso.Chitoro chepop-up chine chinangwa che "kupfuura zvitoro zvechinyakare", uchishandisa augmented reality (AR) tekinoroji kuunza zvigadzirwa kune vashanyi nenzira inonyudza, zvichibatsira mabhureki kusvika kune vatengi zvakadzika. 

Matanho aya akaita kuti Shiseido ibudirire muchiteshi chekutengesa chekufambisa muna 2019, nekambani yakarova 102.2 bhiriyoni yen ($936.8 miriyoni) mukutengesa mambure, kekutanga kutengesa kwayo kwakayambuka mabhiriyoni zana emayen. 

Melvin Broekaart, Global Director weTravel Retail kuDutch runako uye hutano brand Rituals, akazivawo kukosha kwechiteshi chekutengesa chekufamba seshowcasi."Kufamba kwekutengesa kunopa ma brand tarisiro yakasarudzika yekusvika vatengi vane nguva, mari (vatengi vanoenda kunze kwenyika vanozivikanwa kuti havana mari shoma) uye vanogona kutenga zvechimbichimbi.Zvitoro zvisina basa zvinopawo Exclusive discounts uye zviitiko zvinozvisiyanisa kubva kune mamwe epamhepo nepamhepo mapuratifomu, saka mhando dzinokwezva nekudyidzana nevatengi vatsva. " 

Broekaart akataura zvakare kuti kutengesa kwekufambisa kazhinji ndiyo yekutanga chiteshi vatengi vanoita neRituals brand.“Kune maRituals, tisati tavhura zvitoro zvepamusha, tichasarudza kupinda mumisika mitsva kuburikidza nekutengesa mafambiro kuti tizivise mhando.Kufamba kwekutengesa inzira yakakosha yebhizinesi reRituals 'rakazara, risiri mutyairi wekutengesa chete, asiwo yepasirese Chinhu chakakosha chekubata kuti vatengi vekufamba vabatane. 

Mumakore mashoma anotevera, kambani inotarisira "kukura kwakasimba" mumusika wekutengesa wekufamba mudunhu reAsia-Pacific, Broekaart akadaro. 

Iyo kambani iri kuronga kuwedzera tsoka yayo muChina yekushanya yekutengesa mecca, Hainan Island, ichiwedzera zvimwe zvitoro zvitatu gore rino.Uye zvakare, iri kugadzirira kupinda mumusika wekutengesa wekufamba muSoutheast Asia.

02 Vatengi: Kutenga kunowedzera mumood kana uchifamba kupfuura muhupenyu hwezuva nezuva 

Paunenge uchifamba, inenge itsika kubva panhandare yendege nezvinhu zvisina basa, ingave machokoreti, zviyeuchidzo, bhodhoro rewaini yakanaka kana pefiyumu yemugadziri.Asi chii chaizvo chinokurudzira vafambi vakabatikana kuti vamire votenga?KuMarchesini, mhinduro iri pachena: Vanhu vane mafungiro akasiyana pavanenge vachifamba.

 "Paunenge uchifamba, vatengi vari kuratidza kuzvipira kukuru kupfuura zvakajairwa kuwana zvigadzirwa zvitsva, kutora nguva yekutarisa masherufu, kuzvibata uye kunakidzwa nekuita," akadaro.

 Zvinoenderana neongororo yakaitwa nekambani mukota yekutanga ya2022, 25% yevatengi verunako uye zvekuzora vakati kukwezva kwekutenga-mahara ndekwekutarisa masherufu nekuwana zvigadzirwa zvitsva. 

Nekuda kwedenda reCovid-19, Marchesini akaona kuti vashanyi vazhinji vari kuzvipa mibairo ne "kutenga nekutenga" pavanofamba.“Denda iri rachinja mararamiro evakawanda, uye raitawo kuti zvive zvakajairika kuzvipa mibayiro parwendo uye kunotenga.Mukuwedzera, vatengi (zvikurukuru vakadzi) vanoratidzika kuva vanoda zvikuru kuzvibata vamene pavanenge vachifamba.” 

Chiitiko chakafanana chakaonekwa neRituals.Mucherechedzo unotenda kuti zvigadzirwa zvawo zvakabatsirikana zvakanyanya kubva mukubuda izvo zvakakonzera kudiwa kwekukurumidzira kwekugara kune hutano pakati pevatengi. 

"KuZviitiko, kutengesa kwekufamba ndeimwe yenzira dzinotyisa pasi rose, iyo yatinosvika nayo boka guru revashanyi - kunyanya avo vari munguva ye 'post-denda'.Kuenzaniswa nekare, ndinokoshesa nguva yese uye ndinonakidzwa nekutenga. ”Akataurawo kuti, “Mukati mekutenga zvigadzirwa zvedu, kunakidzwa kwevafambi hakungori nekuda kwekuti chigadzirwa chinounza sei zvinhu zvine hutano muchigadzirwa.Mafungiro muhupenyu hwavo uye nzendo dzinobvawo pachiito chaicho che'kutenga'. 

VaMarchesini vanotiwo mugwaro reongororo yekambani yavo, vanhu vanosvika zvikamu makumi maviri nezvina kubva muzana vakasimbisa kuti zvitoro zvisingadhuri inzvimbo inotengesera nyore zvichienzaniswa nenzvimbo dzakaita sezvitoro zvikuru.“Zvinodzokera kuchinhu chandambotaura: vatengi vanogona kuwana zviri nyore mhando dzese dzepasirese munzvimbo imwechete, pane kuti vafambe nemumall yese.Zvinovachengeterawo nguva yakawanda vachitsvaga mhando,” akadaro Marchesini. 

Vatengesi verunako nezvizoro pavakataura pamusoro pezvikonzero zvikuru zvakavakurudzira kutenga pavanenge vachifamba, kuchengetwa kwemitengo kwakakwira pamusoro, kuchiteverwa nekureruka.Zvimwe zvinhu zvinosanganisira kuvimbika kwemhando, zvinotaridzika zvinoratidzwa, uye kusiyanisa. 

“Chaizvoizvo, chikamu cherunako changa chiri kuita zvakanaka maererano nekufambiswa kwetsoka, asi dambudziko rinobva mukudzikira kwemitengo.Izvi zvinoreva kuti zvinhu zvemuchitoro zvinofanirwa kuita basa rakakura mukubata pfungwa dzevashanyi uye kushandura vashanyi ivavo kuva vatengi. "Marchesini akadaro.Zvinhu izvi zvinosanganisira kukwidziridzwa kunoyevedza, vatengesi vanotaurika navo, pamwe nezviratidziro zvinobata maziso, maposta ekushambadza, mirwi, nezvimwe.

 "Nyika ichavhurika zvishoma nezvishoma uye zviitiko zvakawanda zvichatanga zvakare.Uye munzvimbo ino yehupfumi inodzoreredza, pane nhanho yemashiripiti, uye ndiko kutengesa kwekufamba. "Tuli akapedzisa pakupera kwemusangano uyu, “Panhandare yendege Vanhu vakamirira ndege dzavo uye vachinakidzwa nesarudzo sezvavanenge vachiongorora zvigadzirwa zverunako zvezvino kubva kumazita makuru pasi rose, pasi rese.

 Vatori vechikamu vose vakabata maonero ane tariro yeAsia-Pacific yekufamba kwekutengesa runako musika muna 2022. Zvichida, sezvavakataura, 2022 ichava gore rakasimba rekugadzirisa hupfumi uye shanduko munharaunda yeAsia-Pacific.Indasitiri yerunako inotarisirwa kunge iri simba rekudzosera kudzoreredzwa kwekutengesa kwekufambisa, izvo zvinozotungamira indasitiri yerunako muAsia Pacific.