Kugadzira chigadzirwa hakuna kukosha here?

Mumakore maviri apfuura, nhaurirano yemazano echigadzirwa pamisangano mikuru yeindasitiri yave kushomeka kune ziso rakashama.Vatungamiriri veBrand vanosarudza kutaura zvine hungwaru pamusoro pekushanda kwechigadzirwa uye kusarudzika kwezvinhu kwete pane kukurudzira kwekugadzira.
Svondo rapfuura, muzvinabhizimusi wezvizorwa akanyora paTwitter kuti akanzura kambani yake yekugadzira zvigadzirwa, achinyora kuti: "Chinonyanya kudiwa muzera rekuita haazi mazano echigadzirwa, asi zvipingamupinyi zvechigadzirwa."
Muzvinabhizimisi akapfupikisa zvikonzero zvekukundikana kwekambani iyi: “Nekuuya kwenguva yekushanda, pfungwa dzekuwedzera dzinodzvinyirirwa, uye kuwedzera kunoshanda uye kuongororwa kwekubudirira kunowedzera zvakanyanya mutengo wezvigadzirwa.(Makambani eCosmetics) haagone kuwana nekukurumidza iteration uye inoda hupenyu hurefu hwechigadzirwa.Naizvozvo, zvinodikanwa kugadzira zvipingamupinyi zvechigadzirwa zvinonetsa kutevedzera, kwete zvigadzirwa zviri nyore kutevedzera. "
Mukati mekambani yezvizorwa, kuzvarwa kwechigadzirwa chitsva kunofanirwa kuenda kuburikidza neakawanda malink akadai sekugadzira chigadzirwa, kutsvaga kwemusika, kukwikwidza chigadzirwa kuongororwa, ongororo yekugoneka, chikumbiro chechigadzirwa, kusarudzwa kwezvinhu zvakasvibirira, kuvandudza fomula, kuongorora kwevatengi, uye kugadzirwa kwekuyedza.Sekutanga kwezvigadzirwa zvitsva, kubva pakupera kwezana ramakore rapfuura kusvika pakutanga kwezana ramakore rechi 21, pfungwa yechigadzirwa inogona kutoona kubudirira kana kutadza kwebhizinesi rekutengesa zvinhu zvepamba.

Kune zvakare akawanda kesi akadai mumunda wezvizoro.Muna 2007, Ye Maozhong, mugadziri wekutengesa, akakurudzira Baoya kuti ave mutsivi wechizvarwa chekutanga che "pfungwa yemvura mhenyu", uye akaisa chigadzirwa se "nyanzvi inonyorovesa".Kubatira pamwe uku kwakaisa hwaro hwaro hwebudiriro inokurumidza yaProya mumakore gumi akatevera.

Muna 2014, nemukana wakasiyaniswa we "hapana silicone mafuta", Seeyoung mwero wakakwira nekukurumidza mumakwikwi ekuwacha uye ekuchengetedza musika.Iyo mhando yakawana zvakateerana chiyero chemazuva ese chemakemikari yeHunan Satellite TV, yakabatana nenyanzvi yekuronga Ye Maozhong kupfura yekugadzira yekushambadzira blockbuster, yakasaina chibvumirano nemukurumbira wekuKorea Song Hye Kyo semutauriri, uye akaisimudzira zvakanyanya mukushambadzira kweTV, fashoni. mamagazini nevezvenhau vepamhepo… Naizvozvo, "Vision Source haina mafuta esilicone, haina mafuta esilicone ipfungwa ye"tsime" yakadzika midzi mumoyo yevanhu uye yave inotungamira mhando muchikamu chidiki ichi.
Nekudaro, nekufamba kwenguva, nyaya dzakabudirira senge Proya naSeeyoung dzawedzera kuoma kutevedzera.Mazuva ayo brand yaigona kukurumidza kukura iine pfungwa imwe chete yechigadzirwa uye sirogani imwe yapera.Nhasi, mazano ekushongedza achiri kukosha, asi zvishoma, nokuda kwezvikonzero zvina.

Chekutanga, nharaunda yekutaurirana yepakati haisisipo.

Zvekuzora, mazano echigadzirwa anowanzo kuratidzwa seakareruka emhando inoshanda tsananguro, iyo inoda kuitwa kuburikidza nekukurukurirana uye musika dzidzo.Munguva yevezvenhau centralization, varidzi vemhando vanogona kuwana emhando yepamusoro chigadzirwa mazano mushure mekuwana emhando yepamusoro chigadzirwa mazano, uye rega mhando kana chigadzirwa mazano "asati atorwa" atore zvakanyanya pfungwa dzevatengi uye kuvaka cognition nekutanga nhepfenyuro yepakati neTV. se core.chipingamupinyi.

Asi nhasi, mune yakasarudzika ruzivo rwekuparadzira network, iyo midhiya nharaunda inogara vatengi zviuru zvevanhu, uye zvipingamupinyi zvekuziva zvemhando kana chigadzirwa zvisati zvatangwa, kugadzirwa kwayo kwechigadzirwa kunogona kunge kwakatsiviwa nevatevedzeri.

Chechipiri, mutengo wekuedza uye kukanganisa unowedzera zvakanyanya.

Pane misimboti miviri yekusika, yekutanga ndeye kukurumidza zvakakwana, uye yechipiri ndeyekupinza zvakakwana.Semuyenzaniso, mumwe tech insider akamboti, “Kana pfungwa dzichigona kuunzwa kumusika zviri nyore, unogona kukurumidza kuona kana paine chakaipa padziri, wobva wagadzirisa, woisa pangozi chigadzirwa nemari shoma, uye kana zviri nyore kurega kana zvikasashanda.”
Nekudaro, munzvimbo yezvizoro, nharaunda yekukurumidza kusundidzira kutsva haipo.Iyo "Cosmetics Efficacy Claims Evaluation Specification" yakaitwa gore rapfuura inoda kuti vanyoreri vezvizoro uye vanofaya vanofanirwa kuongorora mashandiro ezvizoro mukati menguva yakatarwa, uye kurodha pfupiso yehwaro hwezvichemo zvekubudirira kwechigadzirwa.
Izvi zvinoreva kuti zvigadzirwa zvitsva zvinobuda kwenguva refu uye zvinodhura zvakanyanya.Makambani ezvekuzora haachakwanise kuburitsa huwandu hukuru hwezvigadzirwa sekare, uye haakwanise kuenderera mberi nekushandisa zvigadzirwa zvitsva kukurudzira mapoka evatengi, uye muyedzo uye kukanganisa mutengo wekugadzira chigadzirwa wakawedzera zvakanyanya.

Chechitatu, pfungwa dzekuwedzera hadzigoneki.

Kusati kwaitwa kwe "Administrative Measures for Cosmetics Labeling", pfungwa dzekuwedzera chaive chakavanzika chakavhurika muindasitiri yezvizoro.Mukuvandudzwa kwechigadzirwa, chinangwa chekuwedzera conceptual raw materials kufambisa zvichemo zvemusika zvezvinozogadzirwa.Izvo hazviunze kushanda kana kunzwa kweganda, asi zvinongoda kuve nechokwadi chekuchengetedza uye kugadzikana mune fomula.

Asi ikozvino, kuitwa kweiyo mirau pamusoro peiyo label manejimendi inoreva kuti iyo yekufungidzira yekuwedzera yezvizoro haina pekuvanda pasi pezvakadzama zviga zvekutonga, zvichisiya nzvimbo yedhipatimendi rekugadzira rechigadzirwa kuti ritaure nyaya.

Pakupedzisira, kushandiswa kwezvizoro kunowanzova kune musoro.

Pamusoro pemitemo, zvinonyanya kukosha, nekuenzana kweruzivo rwepamhepo, vatengi vava kunyatsonzwisisa.Kubatanidzwa nekutyaira kweKOLs, mapato mazhinji ezvekusanganisa nemapato eformula akabuda mumusika.Vanowedzera kukoshesa kushanda kwechokwadi kwezvizoro uye vanovamanikidza kumakambani eCosmetics kuvaka zvipingamupinyi zvisingagone kudzokororwa nyore nevakwikwidzi.Semuyenzaniso, makambani mazhinji ezvekuzora ave kutsvaga kushandirapamwe nevashambadziri vezvigadzirwa kuti vagadzire uye vape zvigadziriso zvakagadziridzwa, uye kumisikidza zvipingamupinyi zvakakosha kuburikidza neakasarudzika epakati zvinongedzo.

Cosmetics yagara iri indasitiri inotsamira zvakanyanya pakushambadzira, asi ikozvino, iyo indasitiri yese yakamira padanho rekuchinja: kana nguva yekukurumidza zvinhu zvese zvasvika kumagumo, makambani ekuzora anofanirwa kudzidza kudzikira, kuenda kuburikidza nekuita "de-experience", uye shandisa mweya wehunyanzvi.Kuzvida, kumira nesimba rechigadzirwa, kudzikamisa ketani yekugovera kwemakumi emakore, kuita tsvakiridzo yekutanga uye yepasi-chikamu hunyanzvi, uye kugadzira zvipingamupinyi zvinonetsa kutevedzera nehunyanzvi uye patent.