Lancome, Armani, uye SK-II vakawedzera mitengo yavo kubva munaGunyana!

Munguva pfupi yapfuura, mhando dzakawanda, dzakadai seLANCOME, Armani, SK-II, nezvimwewo, dzichawedzera tsamba yekugadzirisa mutengo munaSeptember.Gwaro iri rinoratidza kuti zvigadzirwa zvine chekuita neLancome neArmani uye mhando ichaisa mitengo mitsva kubva munaGunyana 1, uye zvimwe zvigadzirwa zveSK-II zvichakwira munaGunyana 13.

01: Avhareji ye5%, yakakwira se16.95% 

Zvinoenderana ne "Lancome yekuvandudza mutengo chiziviso munaGunyana" yakapihwa neindasitiri muindastiri, kubva munaGunyana 1, 2022, Lancome ichagadzirisa mutengo wakakurudzirwa wekutengesa wezvigadzirwa zvakawanda. 

Zvinoenderana neruzivo rwekuzivisa, mutengo wekugadzirisa chigadzirwa unovhara kuchengetedza kweganda, makeup, kunhuhwirira uye mamwe mapoka, ane huwandu hwe209 SKUs, kusanganisira nyeredzi dzakateedzera zvigadzirwa seBlack Jin Zhen Chong uye Jingchun Series. 

Zvinonzwisisika kuti iyi ndiyo yechipiri mutengo wekuwedzera muLancome gore rino.Iyo mhando yakasimudzawo mutengo muna Kubvumbi gore rino, ichivhara essence, eye cream, mask, kuchenesa, mukaka wemvura uye zvimwe zvigadzirwa.Kuenzaniswa nemutengo wekutengesa waLancome waKubvumbi, mutengo wechigadzirwa ichi chekugadzira wakasimudzwa ne10-30 yuan, uye mutengo wezvigadzirwa zvekuchengetedza ganda wakasimudzwa ne30-150 yuan.

Armani Runako ichawedzerawo mutengo wekutengesa wezvimwe zvigadzirwa musi waGunyana 1, kunyanya zvinosanganisira zvakasiyana-siyana zvigadzirwa senge lip glaze, pefiyumu, hwaro, mumvuri weziso, blush, sunscreen, uye mamwe mabhokisi ezvipo zvepefiyumu.Mukati me7%.

 Mune imwe mhando yepasirese, iyo SK-II yeProcter & Gamble yakawedzerawo mutengo wayo.Maererano netsamba yepamutemo yekugadzirisa mutengo, ichagadzirisa mutengo wekutengesa wezvimwe zvigadzirwa kubva munaSeptember 13, zvichivhara zvakasiyana-siyana zvezvigadzirwa zvenyeredzi uye mamwe mabhokisi ezvipo zvakadai sekuchenesa, essence, eye cream, nezvimwewo. Kuwedzera kwemutengo kunonyanya mukati me5% , iyo SK- II Men's Live Skin Care Essence Relica 75ml yakawedzera ne16.95%.

02: Runako rwepamusoro uye makemikari ezuva nezuva akasimudzirwa kakawanda gore rino

Zvinonzwisiswa kuti kunaka kwepamusoro kwakagadzirisa mitengo yakawanda gore rino.Estee Lauder akambopa mavara matatu ekugadzirisa mutengo, uye nguva yekutanga yekuwedzera kwemutengo waiva Ndira 28, Kubvumbi 1, uye Chikunguru 1st, zvichiteerana.Pakati pekukwira kwemitengo kutanga muna Chikunguru, iyo yepamusoro-yekupedzisira ganda rekuchengetedza brand Hailan Mystery mutengo wekuwedzera zvigadzirwa zvinonyanya zvigadzirwa zvemhando yepamusoro senge cream, eye cream, uye essence mukaka.Estee Lauder mhando yekuchengetedza ganda yakagadziridzwa zvakare, kuwedzera kwe50-100 yuan. 

Uye zvakare, mhando yeL'Oreal's brand Hina uye LVMH brand Guerlan yakaitawo mitengo muna Chikunguru, uye kuwedzera kwezvigadzirwa zvekuchengetedza ganda kwaive ne5%. 

Haisi iyo chete mutengo wepamusoro-yekupedzisira runako, asi mazuva ese emakemikari mabhureki akaitawo mitengo gore rino. 

Hofori dzekuchengetedza pachedu dzakadai seProcter & Gamble uye Unilever dzakataura zvirongwa zvekuwedzera mutengo kakawanda gore rino, kuburitsa masaini ekuwedzera mutengo.Muchikamu chechipiri chegore rino, mutengo wakazara weUnilever Group wakakwira ne11.2%, kuwedzera kwe290 basis points kubva kukota yekutanga. 

Nguva yadarika, vamwe vezvitoro vakaudza bepanhau recosmetics kuti mutengo wekutenga zvigadzirwa zveUnilever’s Lux shower gel wakwira nezvikamu gumi kubva muzana, uye zvitoro zvave kupera zvakanyanya. 

Yang Jianguo, maneja mukuru weChongqing Huaqing Shenghong Co., Ltd., akaudza vatori venhau kuti kukwira kwemitengo kuchangoburwa kweP&G zvigadzirwa zvemazuva ese zvemakemikari kwakatanga muna Chikumi, kunyanya kusanganisira sipo, gel yekugeza, sipo, poda yekuwachisa nezvimwe, uye kuwedzera kwemitengo. kubva pa10% kusvika ku15%., iyo sipo inenge 30%.Vati chikonzero chikuru chekukwira kwemitengo kukwira kwemutengo wezvigadzirwa.

Jia Rui, maneja mukuru weHenan Yueyan Trading Co., Ltd., akatiwo Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran nemamwe mabhureki ekugezesa uye ekuchengetedza vese vakakwidza mitengo yavo muna Chikunguru.Pamusoro pezvo, kuchengetwa kweganda, kuchengetwa kwevarume, kirimu yemaoko, uye mabhureki ezuva anosanganisira mvura yemamhasuru, Wunuo, Runkelin, neMentholatum vawedzera mitengo.

03: Inomanikidzwa kana kushanda?

"Zvakajairika kuti mabhureki agadzirise mitengo yavo, kunyanya mabhureki makuru epasi rese anongokwira uye kwete pasi, asi kugadziridzwa kwemitengo hakuwedzere zvakanyanya," akadaro mutengesi ari pamusoro.Akaudza vatori venhau kuti kugadziridzwa kwemutengo uku kwakabatana nekuwedzera kwemitengo yezvigadzirwa uye mari yese yekushandisa. 

Iko kugadziridzwa kwemitengo yemhando imwe neimwe hakuna hukama nekukwira kwemutengo wepamusoro pemvura mbishi.Kare, makambani emakemikari akadai seBASF, DuPont, uye Dow akatevedzana atumira tsamba kuti azivise kugadziriswa kwemitengo, uye Swiss flavour nekunhuhwirira hofori Givaudan yakazivisa mutengo wekuwedzera katatu gore rino. 

Kana zviri zvezvikonzero zvekukwira kwemitengo, L'Oreal, Estee Lauder, Procter & Gamble nemamwe mapoka vakataura nezvekukwidza mitengo kuti vatarisane nekukwira kwemitengo uye inflation pressure.Nicolas Hieronimus, CEO weL'Oreal Group, akambotaura kuti L'Oreal inogona kuramba ichikwidza mitengo muhafu yechipiri yegore kugadzirisa kukwira kwemitengo yekugadzira, asi ichagadzirisa mitengo nenzira chaiyo. 

Tracey Travis, mukuru wezvemari weEstee Lauder Group, akambotaura kuti nekuda kwekukanganisa kwebhizinesi reChina, kukura kwekutengesa kwegore negore kweboka kuchaderedzwa kusvika 7% kusvika 9%, yakaderera pane fungidziro yapfuura ye13% kusvika 16% kukura. .Muna Chikunguru naNyamavhuvhu gore rino Mitengo yezvigadzirwa ichakwidzwa zvakare kugadzirisa inflation. 

Mukutanga kwegore rino, Procter & Gamble brand yakazivisa kuti nekuda kwekukwira kwekufambisa, zvinhu, vashandi uye zvimwe zvinodhura panguva yedenda, pamwe nekukwira kwemitengo yezvinhu zvakabikwa nekuda kwekukwira kwemitengo yepasi rose, ese ari gumi makuru mapoka zvigadzirwa zvawedzera mitengo. 

Zvisinei, maererano nemunhu anotarisira kambani yekutengesa uyo akanga asingadi kutumidzwa zita, kuwedzera kwemutengo wemhando huru kune imwe nzira."Mutengo wezvigadzirwa zvemagetsi unopa chikamu chakaderera kwazvo chezvigadzirwa zvine mazita makuru, uye kuwedzera kwemitengo yezvigadzirwa kune zvishoma pamutengo."Anotenda kuti indasitiri yazvino inobatanidzwa zvakanyanya, "Estee Lauder's anti-blue eye creams akatumirwa ne40% discount."Kuti uchengetedze kutengesa, unofanirwa kuisa mari yakawanda mukushambadzira kwepamhepo uye kwekunze.Mushure mekukwira kwemutengo, kwete chete inogona kuwanikwa yakawanda yekushambadzira nzvimbo yekudyara, asiwo yakawanda yekuderedzwa nzvimbo inogona kuwanikwa mune anotevera ekusimudzira zviitiko, icho chiri chikonzero chikuru chekuwedzera kwemutengo wemhando huru.