L'Oreal Group yakatengesa 62.7 bhiriyoni yuan mukota yekutanga!

Musi waApril 19, nguva yeParis, L'Oréal Group yakazivisa kutengesa kwayo kwekota yekutanga ye2022. Data inoratidza kuti muchikamu chekutanga, kutengesa kweL'Oreal Group kwaiva 9.06 bhiriyoni euros (inenge 62.699 bhiriyoni yuan), gore-mberi. -gore kuwedzera kwe19.0% panguva yekubika.

L'Oréal yakashuma kukura kwakasimba kwemavhoriyamu uye kutengesa muzvikamu zvese mumatunhu ese mukota yekutanga.Pakati pavo, kukura kweNorth America kunowedzera kusimba, uye nyika yeChina yakawana kukura kwenhamba mbiri.Zvichakadaro, Premium Cosmetics, Professional Zvigadzirwa uye Active Cosmetics zvese zvakatumira kaviri-manhamba kukura.

Iyo yepamusoro-yekupedzisira cosmetics division yakaitwa zvakasimba mukota yekutanga, ichiwana kutengesa kwe3.4637 bhiriyoni euros (inenge RMB 23.999 bhiriyoni), gore negore kuwedzera kwe25.1% panguva yekuzivisa.Chirevo chemari chinoratidza kuti chikamu chepamusoro-chepamusoro chezvizoro chakahwina chikamu chemusika nezvakanakira uye kuwirirana kweiyo brand portfolio.YSL, Armani Runako, Prada naValentino yakakura nekukurumidza kupfuura musika.Lancome yakabatanidza chinzvimbo chayo chekutungamira muTOP3 mumisika yeChina uye misika yekuMadokero.chimiro.

Zvakakodzera kutaura kuti iwo makuru mabhureki eiyo yakakurumbira cosmetics chikamu akawana kuenderera mberi.Pakati pavo, L'Oréal Paris yakawana simba mukutarisira bvudzi, kuwana mugove wemusika mumisika iri kubuda, kunyanya South Asia;Garnier akawana kukura kukuru;Maybelline New York neNYX vakasimbisa chikamu chekugadzira nekutanga mascara uye inotakurika concealer serum.

Kubva pamaonero edunhu, kutengesa kweL'Oreal mumatunhu ese kwakawana kukura kwakasimba.Kutengeswa muEurope kwaiva 2.8545 bhiriyoni euros (inenge RMB 19.778 bhiriyoni), kuwedzera kwakashumwa kwe15.8% gore negore;kutengesa muNorth America kwaiva 2.2039 bhiriyoni euros (inenge RMB 15.27 bhiriyoni), kuwedzera kwe21,5% gore negore;kutengesa muNorth Asia kwaiva 2.8018 bhiriyoni euros (inenge RMB 19.423 bhiriyoni), kuwedzera kwe18.0%;kutengesa munharaunda yeSAPMENA-SSA yakawedzera ne18,7% kusvika ku681.1 mamiriyoni eeuro (inenge RMB 4.719 bhiriyoni);kutengesa muLatin America kwaive 519.2 miriyoni euros (inenge RMB 3.597 bhiriyoni yuan), kuwedzera kwe33,9%.

Kunyangwe denda nehondo zvakawedzera kusagadzikana uye kusagadzikana kwemusika wepasi rose, L'Oreal ichiri kuunza kuwedzera kwakanyanya mukuita mukota yekutanga, inova chiratidzo chakanaka chemusika wezvizoro.L'Oreal akati boka iri rine chivimbo mukuwedzera kukura mukutengesa uye purofiti muna 2022.

Aya zvakare mashoko akanaka kune veduChinese suppliers.Sezvo kudiwa kwevatengi kwezvizoro kunowedzera, mamwe ma brand ari kubuda ezvizoro anozoonekwa, uye isu (TOPFEEL BEAUTY) tinogona kuvatungamira kuti vapinde mumusika wezvizoro zvemavara mushe uye kuhwina kufarirwa nevatengi nekuti isu tine emhando yepamusoro-yekumira masevhisi uye. zvigadzirwa.