New Beauty Store Makeup Camp Inowedzera Simba kune Brand-GLOSSIP

Munguva ichangopfuura, mumusasa wezvigadzirwa zvemakeup ezvitoro zvitsva zvekushongedza HAYDON (gomba dema) uye WOW COLOUR, kune imwe yakasimba makeup brand ine kumashure, uye mhando yakaziviswa zviri pamutemo muna Chikunguru kuti ichakurumidza kubuda mudenderedzwa sale.Iyo yakasarudzika nekuda kweiyo fashoni yeItaly Milan genes uye yakakwirira-tsanangudzo inoratidza makeup chinzvimbo, kubva kumoto weItaly kuenda kuChina yeMilan light luxury makeup brand GLOSSIP.

Iyo show-level makeup brand GLOSSIP yakazvarwa muna 2012 muMilan, fashoni yepasirese uye dhizaini capital.Akatsigira Milan Fashion Week kaviri muna 2016/2017, uye akazova makeup yakasarudzwa yezvipfeko zvinozivikanwa zvepamusoro-soro zvakadai saMario Dice naEttore Bilotta.Mushure mekuwanwa nemutungamiri weChinese color cosmetics Cazilan Group, yakagadzira kambani yemuno manejimendi yemhando yeGRUPPO GLOSSIP nerabhoritari yeMilan muItari.Pashure pemakore anopfuura mana, zvigadzirwa zvakaiswazve.Nefashoni seyakakosha uye yakakwirira-tsanangudzo seyero, iyo pfungwa yeT-stage makeup yakagamuchirwa.yakabatanidzwa muchigadzirwa.

GLOSSIP inotora "kugadzirwa kwemhando" sezvinodiwa zvemhando, uye inogadzirisa uye inovandudza zvinoenderana nezvinodiwa uye maitiro evakadzi vekuChina, uye pakupedzisira inogadzira yepamusoro-yekupedzisira show-level zvigadzirwa zvekuzora kuti zvizadzise zvinodiwa zvemberi zvevatengi vechikadzi vechiChinese zvekuzora.Iyo GLOSSIP nyowani pakupedzisira inotumbuka mu "China T-Taiwan".Iyi mhando idanho rakakosha zvakare reKazlan Boka kuti riite nzira yemhando dzakawanda uye kuenda kune dzimwe nyika uye kusimudzira kwakasimba.Panguva ino, mhando yakapinda mugomba dema uye WOW COLOR nyowani yekuunganidza runako chitoro chiteshi ine chinzvimbo che couture makeup, inova kutanga kwekubudirira kurongeka kweakawanda-brand zano reCazlan Group.

Mumakore achangopfuura, makwikwi emusika weChina makeup anga akazara.Zvichienzaniswa neakawanda epasi rose makeup brand uye emuno makeup brand, nei GLOSSIP yakabuda mudenderedzwa?Nei yakahwina kufarirwa neboka rezvitoro zvitsva zvekuunganidza runako?Mumusika une makwikwi anotyisa ekugadzira makeup, GLOSSIP ichagara sei munzvimbo munhandare yekugadzira? 

01: GLOSSIP inounza show-level makeup kune vatengi veChinese

GLOSSIP akaberekerwa muMilan, Italy, fashoni yepasirese uye hunyanzvi capital muna 2012, uye ndeweboka reItaly-level cosmeceutical boka BOTTEGA VERDE COSMETIC GROUP.

GLOSSIP yakavambwa muMilan, uye zita rayo rinoreva mwoyo weMilan, nzvimbo yefashoni."GLOSSIP, kutsvoda kubva kuMilan", sezvazvinoonekwa kubva pa sirogani yerudzi, GLOSSIP inoratidza kushinga uye kushingairira kwefashoni yeMilanese, uye inodudzira GLOSSIP's innate fashionable genes yeMilanese.

Akazvarwa uye akakurira muMilan, GLOSSIP yakatsigira Milan Fashion Vhiki kakawanda uye yave iyo yakasarudzika yekugadzira MarioDice uye EttoreBilotta. 

Kutevera fashoni majini eItari uye kutora fashoni seyakakosha, GLOSSIP inobatanidza iyo pfungwa yekumhanya kwekugadzira muzvigadzirwa zvayo.Naizvozvo, "kubva kuMilan" uye "show couture" yakava musimboti wechiratidzo chechiratidzo.Ichi zvakare "chiratidzo chechiratidzo" chinosiyanisa GLOSSIP kubva kune akawanda matsva epamba uye eEurope neAmerica makeup brand. 

Zvinonzi muna Chikumi gore rino, mhando yeGLOSSIP yakasaina zviri pamutemo chibvumirano naMichele Burke, anozivikanwa se "mumwe wevanonyanya kuita basa rekugadzira maartist muindasitiri yekugadzira yepasi rose nhasi", uye Michele Burke akave GLOSSIP color master.Semuhwina wenguva mbiri weAcademy Award yeBest Makeup, Michele Burke ane ruzivo rwakasiyana mukubatanidzwa uye kushandiswa kweruvara.Kunyangwe iri iyo brand pfungwa inokurudzira vakadzi kuti vashinge uye vavimbe, kana kuramba vachitsvaga kwekumisikidzwa kwechigadzirwa uye kuravira kwefashoni, GLOSSIP inopindirana naMichele Burke, akazvipira kugadzira makeup inoyevedza yeGLOSSIP.Mune ramangwana, GLOSSIP ichabatana maoko naMichele Burke kuti vaongorore zvisingaperi zvingave zvemavara ekugadzira. 

Panguva ino, GLOSSIP ichamuunzira fashoni majini uye runako rwemavara kuti auye neshow-level makeup kubva kuMilan kune vatengi veChinese.

02: Benchmarking yepasirese make-up indasitiri zviyero kugadzira emhando yepamusoro make-up 

Kubva kuItari kuenda kuChina, kubva kuR&D kusvika kugadzira, chigadzirwa chega chega GLOSSIP chinoteedzera mhando yepamusoro yeItaly."Chigadzirwa chakanaka chimiro chakanaka", Tang Xilong, sachigaro uye purezidhendi weKazilan Group, ane zvinonyanya kuomesesa zvinodiwa kune zvigadzirwa muGLOSSIP brand. 

GLOSSIP inogara iri mabhenji achipesana neyakajairwa indasitiri yezvizoro zvemarudzi zviyero, uye inotora nzira yekubatana yekuunza kunze zvigadzirwa zvakapera zvekunze uye maOEM epamba.Zvigadzirwa zvaro zvinogadzirwa nehunyanzvi neLabhoritari yeMilan, uye maOEM akaiswa munzvimbo nhatu dzepamusoro muItari anosarudzwa sevamwe vakadzama kuti vaone "yepasi rose + zviyero zvepamba" cheki mbiri.

Mukusarudzwa kwezvinhu zvakabikwa, GLOSSIP inoteedzerawo kune dzakasimba zviyero.Izvo zvinongedzo uye zvigadzirwa zvakamisikidzwa zvichipesana nemarudzi ekutanga-mutsara mabhureki, uye zvisingawanzo zvinhu zvakaita seakakosha esafire hupfu uye chena truffle zvinosarudzwa kubva pasirese.Vatengi vanopa show-level inoyevedza makeup. 

Mushure mekutsvaga kwakasimba kwekugadzira nekusimudzira, GLOSSIP inoomerera pakushandisa ruzivo kutanga uye kushandisa yekupedzisira yekubvisa system.Zvinonzi GLOSSIP yakanyatso funga nezvemhando yeganda revakadzi vekuAsia, uye zvigadzirwa zvakaedzwa neine mvumo yekuongorora agency CTI China Testing, iyo yakatora mazuva angangoita 150 uye ikaita ingangoita chiuru ongororo yechigadzirwa uye bvunzo.Chekupedzisira, kuburikidza nekuona, kuongorora uye kubuda kwemashumo edata nenyanzvi dzine chiremera, zvigadzirwa zvenyeredzi zveGLOSSIP zvinotangwa mushure mekugadzira data rezviyero zvakasiyana. 

Iyo pfungwa yekukurudzira yeGLOSSIP nyeredzi zvigadzirwa zvinouyawo kubva kuMilan fashoni runway.Semuyenzaniso, iyo runway lipstick (zita rechigadzirwa: Zhi Ai Lu Dumb Lipstick) inoshandisa supermodels dzepasirese seyekufuridzira muse, uye inosarudza chimiro chimwe chete nekudzokorora zviitiko zvenhoroondo zvema supermodels mazhinji epasirese.Iwo mavara akatumidzwa zita rehunhu uye maitiro eiyo supermodel, kuitira kuti akawanda engano mavara arambe ari mufashoni uye emhando yepamusoro muna 2022, uye kududzira iwo mutsva wemuromo ruvara.

Iyo pfungwa yeimwe nyeredzi chigadzirwa chimwe chete, iyo inotsvaga mwenje-mvura hwaro, inofemerwa nehunyanzvi-giredhi makeup yakagadzirwa kumashure, uye yakasarudzika inopenya zvinongedzo inogona kugadzira yakajeka uye inopenya makeup.

Panguva imwecheteyo, yakakwira-tsanangudzo lip glaze (Fuyu velvet lip glaze), ruvara rwega (zhencai color isolation cream), filter makeup pre-gel (soft focus filter makeup pre-gel), secret disc (chakavanzika phantom mana-ruvara ziso. shadow) ) uye zvimwe zvigadzirwa zvakare hunhu hwakasiyana. 

GLOSSIP brand maneja Huang Jinwen akataura kuti mhando ichateerera mhinduro dzevatengi uye zvavanoda mushure mekutengesa, uye kugadzirisa uye kukwidziridza fomula zvinoenderana nemhinduro yevatengi, vachitarisira kuenderana zvirinani zvinodiwa uye zvinotarisirwa nevatengi veChinese zvekushongedza kwakanaka. 

Chiratidzo cheGLOSSIP, chiri chepamusoro-soro muItaly, chakagadzirwa muChina uye chine simba rakakwana rechigadzirwa, harina kungokunda rudo rwevatengi, asiwo chiziviso chakakurumbira mumatanho akawanda epamusoro-soro uye ekukura.

03: Yakagadzika mumhando nyowani yechitoro chekuunganidza runako, nzira mbiri dzekugonesa kurwisa terminal 

Mumakore achangopfuura, mhando nyowani yerunako yekuunganidza chitoro chiteshi, iyo inosanganisa akawanda mabhenefiti senge chitarisiko, sevhisi, chiitiko, uye zvinhu, pasina mubvunzo ndeimwe yeanonyanya kufarirwa nzira dzevatengi vechidiki nhasi, uye zvakare idanho repamusoro. kutarisa kwemhando dzakawanda dzerunako.imwe yenzira dzekukura.Sekureva kweiResearch's ongororo data, vangangoita makumi manomwe muzana evatengi vanosarudza kutenga zvigadzirwa zvemakeup kunze kwenyika, kunyanya nekuti vanoda kuzviyedza pasaiti.Panyaya yezvikamu, vanopfuura 90% yevatengi vanoda kutenga zvigadzirwa zvekuzora kunze kwenyika.

Kubva pamaonero echimiro chechigadzirwa, ongororo iyi inoratidza kuti chikamu chemakeup muzvitoro zvitsva zvekuunganidza runako kazhinji chinodarika 30%, uye chikamu chemakeup mune zvimwe zvitoro zvitsva zvekuunganidza runako chasvika 60% -70%.Kana zvasvika pakusarudzwa kwemhando dzemakeup brand, zvitoro zvitsva zvemhando yekushongedza zvinonyanya kuda kusarudza niche mabhureki ane mamiriro ekunze uye akasimba enzvimbo yekushanda masimba.

GLOSSIP ndiyo yekutanga kupinda muchitoro chitsva chekuunganidza runako.Kubva pamaonero emamiriro ekunze erudzi rwemhando uye hunhu, inopindirana zvakare nehurongwa hwekusarudza chigadzirwa chechitoro chitsva chekuunganidza runako.

Yakasiyana kubva kune akawanda make-up brand, GLOSSIP ine yakaparadzana make-up ruzivo nzvimbo painongogara muBlack Hole Trendy Store.GLOSSIP inovavarira kupa vatengi masevhisi ega uye ehunyanzvi ekugadzira-up.Muchitoro cheblack hole fashoni, GLOSSIP ndiyo yega mhando nyowani inonakidzwa chete ne "kurapa" uku. 

Uku “kurapwa kwakasiyana-siyana” pasina mubvunzo chiratidzo chakakwana chemamiriro ekunze eGLOSSIP, simba remhando, simba rechigadzirwa uye kukosha kwemhando.Panguva yekuburitswa kwekutanga, iyo GLOSSIP yekugadziridza masikirwo enzvimbo yaive izere nekugadzira uye makeup, izvo zvakakwezva vazhinji veKOL runako mablogiki nevatengi kuti vashanyire chitoro kuti vatarise. 

Ehe, GLOSSIP, iyo inofarira kurapwa kwakakosha, yakasiyana nese "zvigadzirwa zvemumigwagwa" muzvitoro zvitsva zvekuunganidza runako, kuwedzera kune yayo yega geni yemafashoni, zvigadzirwa zvemhando yepamusoro, uye hunhu hweshow makeup.GLOSSIP, senge isiri-traffic yepamusoro-mhando mhando, Inobatsira zvakare kusimudzira pfungwa yevatengi yekugadzira-up ruzivo uye kusimudzira hunyanzvi hwekutengesa make-up ezvitoro.

Zvinonzi GLOSSIP ine huwandu hwe130+ SKUs yezvigadzirwa mumutsara wese, kwete chete zvigadzirwa zvine mutengo wakakodzera kuti usangane nesarudzo yegomba dema rezvitoro zvitsva zvinonangana nepamusoro-magumo chinzvimbo, asi zvakare akakodzera kune vatengi vane zvemhando yepamusoro zvinodikanwa zvezvizoro zvemavara mumatanho ane fashoni seWOWCOLOUR. 

Kune chitoro cheblack hole fashoni yekuunganidza, mumiriri wepamusoro-yekupedzisira runako rekutengesa, mutengi wayo ane yepamusoro-yepamusoro aesthetic cognition uye anobhadhara zvakanyanya kuhupenyu hwemhando.Izvi zvinofambirana neiyo tonality yemwenje yakasarudzika makeup GLOSSIP pachayo.Kuvapo hakungogone kusimbisa kumira uye kufungidzira kwemhando yepamusoro-yekupedzisira runako rwekutengesa mabhureki muchiteshi, asi zvakare kubatsira chitoro kuunza huwandu hukuru hwemhando yepamusoro-soro vatengi. 

Seyepakati-kusvika-yakakwira-mutengo haute couture brand, GLOSSIP inozadzawo gaka muyepamusoro-mutengo + niche brand chikamu chezviteshi zvakaita seWOWCOLOUR.Zvinonzi mune ramangwana, GLOSSIP ichaisawo zvishoma nezvishoma chiteshi chechitoro chedhipatimendi uye mamwe machaneti anoenderana nemhando yemhando. 

Iine majini ayo emafashoni, rubatsiro rwemugadziri wezvese-kutenderera Michele Burke, uye chiteshi chiteshi chechitoro chitsva chekuunganidza runako, GLOSSIP, iyo yakazvarwa uye yakamhara mumusika weChinese ne "goridhe kiyi", zvirokwazvo ichaisa. kubva pa "high-definition show" maitiro ekugadzira mumusika weChina makeup., kupinza booster mumusika weChinese color cosmetics.