Sidee buu Brands-ku uga jawaabi doonaa Qalalaasaha Silsiladda Bixinta Isqurxinta Caalamiga ah?

"Tafaariiqleyaasha tirada badan iyo sumadaha si isku mid ah waxay ku rajo weyn yihiin in arrimaha silsiladda saadka ee uu sababay masiibadadu aysan carqaladayn doonin iibkayaga quruxda soo kabanaya - in kasta oo qiimaha sarreeya oo ay weheliso dhibaatada dhaqaale ee soo food saartay ay keeni karto macaamiil badan inay dhimaan summada tirada badan."Muscab Balbale, gudoomiye ku xigeenka sare iyo madaxa ganacsiga ee CVS Health, isagoo ka hadlaya shir sanadeedka Ururka Qaranka ee Silsilada Farmashiyaha (NACDS), kaasoo ka furmay Abriil 23 ee Palm Beach, Florida.

Waxaa la asaasay 1933, NACDS waa urur matalaysa udub dhexaadka warshadaha farmashiyaha Maraykanka, silsiladda farmashiyaha.Laga soo bilaabo 1980-meeyadii, farmashiyeyaasha silsiladda Maraykanku waxay isku dayeen inay horumariyaan jihada caafimaadka, quruxda iyo daryeelka guriga.Alaabooyinkooda asaasiga ahi waxay u kala baxaan saddex qaybood oo ballaadhan: warqad dhakhtar qoray, kuwa aan farmashiyaha laga iibsan karin, quruxda iyo alaabta daryeelka shakhsi ahaaneed, iyo sidoo kale waxyaalaha la isku qurxiyo. 

Waxaa lagu soo waramayaa in shirkani uu noqon doono shirkii sanadlaha ahaa ee ugu horeeyay ee NACDS tan iyo 2019, ayna ka soo qayb galaan madaxda L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, iwm.

Sida uu Balbale sheegay, arrimaha silsiladda sahayda ayaa noqon doona mid ka mid ah qodobbada ugu kulul ee shirkan lagaga wadahadli doono, iyadoo sidoo kalena lagaga doodi doono saamaynta joogtada ah ee warshadaha iyo sidii xal loogu heli lahaa arrimaha ragaadiyey ganacsiyada sida sicir-bararka, hoos u dhaca iyo jaahwareerka juqraafiyeed.

Isqurxinta Caalamiga ah ee Dhibaatada Silsiladda Supply

"Cijinta sahayda iyo dib u dhaca maraakiibta ayaa la filayaa inay fududaato.Laakiin dhibaatada Ruushka iyo Yukreeniyaan, kor u kaca qiimaha saliidda iyo weli shaqada iyo arrimaha wax soo saarka ee dekedaha Shiinaha iyo Maraykanka - arrimo isku dhafan ayaa soo bandhigi doona khatarta ah carqaladaynta silsiladda sahayda mustaqbalka - khatartani waxay socon doontaa qaybta labaad ee sanadkan. , "Stephanie Wissink, oo ah falanqeeye sare oo ka tirsan Jefferie, oo ah bangi maalgashi oo caalami ah.

Qorshaynta qaabaynta silsiladda warshadaha ee "ukutu kuma jiraan hal dambiil" kaliya maahan mid ay qiimeeyaan Coty Group.Sida alaab-qeybiyaha wax soo saarka qurxinta, Mesa Madaxa Kobcinta Scott Kestenbaum (Scott Kestenbaum), oo la shaqeeya Sephora, Walmart, Target iyo dukaamo kale, ayaa sidoo kale sheegay in Mesa ay si adag uga shaqeyneysay sidii ay u samayn lahayd Warshado ayaa loo raray gudaha gudaha intii suurtagal ah oo la kala firdhiyey. magaalooyinka kala duwan.

Marka lagu daro qaabka kala firdhisan ee warshadaha, xalalka "kordhinta awoodda wax soo saarka" iyo " kaydinta" ayaa sidoo kale doorbidaya shirkadaha kale.

Waxyaalaha la isku qurxiyo ee la awoodi karo ayaa keenaya wakhti fursad ah

"Shaki kuma jiro in kor u kaca qiimaha maaddooyinka quruxda iyo sicir bararka ay adkeyn doonaan suumanka macaamiisha - laakiin waxaa xiiso leh, hadda waxay sidoo kale noqon kartaa fursadda ugu weynnoocyada quruxda la awoodi karo.”Wax ku biiriye Faye Brookman, Shakhsinimada WWD ayaa ku qoray tiirka.

"Labadii sano ee la soo dhaafay waxay ahaayeen labadii sano ee ugu fiicnaa oo isku xigta.Waxaan la kulannay macaamiil badan oo cusub oo nala joogay mar walba, "ayuu yiri Mark Griffin, madaxweynaha iyo maamulaha Lewis Family Drug."Dad badan ayaa dooranaya inay iibsadaan qiimaha jaban ee ay u baahan yihiin.Noocyada, halkii aan u kaxaysan lahayn dukaamada caanka ah, waa inaan ku haysanaa dhinacayada."

Sida laga soo xigtay WWD, dhowr bloggers quruxda TikTok ayaa dhawaan sii daayay Milani's Color Fetish Matte lipstick beddelka Charlotte Tilbury.Ficilku wuxuu la kulmay xamaasad, iyadoo Milani'slipsticksSi degdeg ah wax uga iibinaya Ulta iyo Walgreens 'iibka 300% laba toddobaad gudahood.

Afartii toddobaad ee dhammaanaysay Maarso 12, 2022, iibinta doollarka ee alaabta quruxda la awoodi karo ayaa kordhay 8.1% sannadkiiba, sida uu qabo Nielsen IQ.Warbixinteeda, WWD waxay ku doodaysaa in kor u kaca kharashka alaabta quruxda ay ka faa'iidaysan karaan noocyada la awoodi karo: "Noocyadan, korodhka alaabta ceeriin iyo kharashyada sida caadiga ah waxay muujinayaan qiimaha bushimaha bishimaha ee $ 7, oo hadda ah $ 8;Qiimaha asalka ah ee $30, $40 hadda - kan hore waa dabiici ahaan mid la aqbali karo marka la barbardhigo."

Hadda, tafaariiqleyaashu waxay sidoo kale ku darayaan badeecadaha "qiimaha nuska ah", kuwaas oo aan aad u qaali ahayn ama aan ka hooseynin.Qeybta labaad ee 2022, Walgreens waxay ku dari doontaa alaabo ay ka mid yihiin Hey Humans iyo Makeup Revolution kuwaaso la awoodi karo oo waxtar leh, ayay tiri Lauren Brindley, madaxweyne ku xigeenka daryeelka shaqsiga iyo quruxda Walgreens.Alaabta ayaa caan ah."Waxaan rajeynayaa in macaamiisheena aysan ku qasbanayn inay u huraan tayada nidaamkooda quruxda sababtoo ah qiimaha korodhka," ayay tiri."Lacagta iyo tayada ma aha kuwo la isku halleyn karo." 

Alaab-qeybiye ahaan, Kestenbaum ayaa sidoo kale sheegay in suuqa hadda jira uu yahay "duufaan qumman" oo loogu talagalay noocyada quruxda la awoodi karo."Noocyada la awoodi karo waxay ku sugan yihiin meel gaar ah inta lagu jiro hoos u dhaca," ayuu yidhi, "sababtoo ah waxay ka faa'iideystaan ​​​​kor u kaca socodka cagaha ee cuntada, daroogooyinka iyo dukaamada waaweyn ee dukaamada, iyo sidoo kale 'hoos u dhac' wax iibsanaya kuwaas oo bilaabay inay raadiyaan qiimo jaban.Heshiis.Iyaga.”