AmorePacific e fetola thekiso ea litlolo e shebane le US le Japane

AmorePacific, k'hamphani e etelletseng pele ea litlolo ea Korea Boroa, e potlakisa ts'ebetso ea eona ho la US le Japane ho etsa thekiso e botsoa China, kaha ho koaloa ha seoa ho senya khoebo le lik'hamphani tsa malapeng li ipiletsa ho bareki ba ntseng ba eketseha ba bochaba.

Phetoho ea ho tsepamisa maikutlo ho tsoa ho mong'a brand Innisfree le Sulwhasoo e tla ha k'hamphani e lahlehetsoe kotareng ea bobeli ka lebaka la ho putlama ha lekeno la mose ho maoatle, ka ho theoha ha linomoro tse peli Chaena likhoeling tse tšeletseng tse qalang tsa 2022.

Matšoenyeho a bahoebi ka khoebo ea eona ea Chaena, e etsang halofo ea thekiso ea k'hamphani ea mose ho maoatle ea $ 4bn, e entse AmorePacific e 'ngoe ea lihlahisoa tse khutšoanyane ka ho fetisisa Korea Boroa,' me theko ea eona e theohile ka liphesente tse 40 ho fihlela joale selemong sena.

"China e ntse e le 'maraka oa bohlokoa ho rona empa tlholisano e ntse e eketseha moo, kaha lihlahisoa tsa lehae tse bohareng li nyoloha ka lihlahisoa tsa boleng bo holimo tse etselitsoeng litakatso tsa lehae," Lee Jin-pyo, ofisiri e kholo ea maano a k'hamphani, o boletse puisanong.

"Kahoo re ntse re tsepamisa maikutlo haholo ho US le Japane matsatsing ana, re shebane le 'maraka o ntseng o hola oa tlhokomelo ea letlalo moo ka metsoako le liforomo tsa rona tse ikhethang," a eketsa.

Ho holisa boteng ba eona ba US ho bohlokoa ho AmorePacific, e lakatsang ho ba "k'hamphani ea botle ea lefats'e ho feta Asia," ho boletse Lee."Re ikemiselitse ho ba lets'oao la naha United States, eseng sebapali sa niche."

Thekiso ea k'hamphani ea Amerika e nyolohile ka liperesente tse 65 likhoeling tse tšeletseng tse qalang tsa 2022 ho ikarabella bakeng sa liperesente tse 4 tsa lekeno la eona, e tsamaisoa ke lintho tse rekisoang ka ho fetesisa joalo ka serum e sebetsang ea mofuta oa premium Sulwhasoo le tranelate ea mongobo le limaske tse robalang molomo tse rekisoang. ka lets'oao la eona la theko e bohareng la Laneige.

Korea Boroa e se e ntse e le morekisi oa boraro ho fetisisa oa lihlahisoa tsa litlolo naheng ea Amerika, kamora Fora le Canada, ho latela Lefapha la Khoebo la Amerika, kaha lik'hamphani tsa litlolo li phahamisa botumo bo ntseng bo eketseha ba setso sa pop sa Korea ho tsamaisa thekiso, ba sebelisa litšoantšo tsa pop joalo ka BTS. le Blackpink bakeng sa blitz ea bona ea papatso.

"Re na le litebello tse kholo bakeng sa 'maraka oa Amerika," ho boletse Lee."Re shebana le lipheo tse ka bang teng tsa ho fumana chelete kaha ena e ka ba tsela e betere ea ho utloisisa 'maraka kapele."

Khamphani e reka khoebo ea Australia ea Natural Alchemy, e sebelisang lebitso la bokhabane la Tata Harper, ka chelete e hakanyetsoang ea Won168bn ($ 116.4mn) ha tlhokahalo e ntse e hola bakeng sa lihlahisoa tsa litlolo tsa tlhaho, tse baballang tikoloho - sehlopha seo k'hamphani e sa boneng se angoa haholo ke lefatše le tlang. ho putlama ha moruo.

Leha tlhokahalo e ntseng e fokotseha ea Machaena e ama k'hamphani, AmorePacific e bona boemo e le "ba nakoana" mme e lebelletse phetoho selemong se tlang kamora ho koala makholo a mabenkele a eona a bohareng a mmaraka oa China.E le karolo ea tlhophiso ea China, k'hamphani e leka ho holisa boteng ba eona Hainan, sebaka sa mabenkele sa mahala, le ho matlafatsa papatso ka liteishene tsa dijithale tsa China.

"Phaello ea rona Chaena e tla qala ho ntlafala selemong se tlang hang ha re qeta ho tsosolosa moo," ho boletse Lee, a phaella ka hore AmorePacific e rera ho tsepamisa maikutlo marakeng oa pele.

Khamphani e boetse e lebelletse keketseho e matla ea thekiso ea Majapane selemong se tlang, kaha lihlahisoa tsa eona tsa mahareng tse kang Innisfree le Etude li tla tsebahala har'a bareki ba bacha ba Majapane.Korea Boroa e bile morekisi e moholo oa litlolo oa Japane kotareng ea pele ea 2022, e feta Fora lekhetlo la pele.

"Bacha ba Majapane ba khetha lihlahisoa tsa maemo a mahareng tse fanang ka boleng empa lik'hamphani tse ngata tsa Majapane li shebana le lihlahisoa tse holimo," ho boletse Lee."Re etsa ts'ebetso e kholo ho hapa lipelo tsa bona".

Empa bahlahlobisisi ba ipotsa hore na AmorePacific e ka nka 'maraka o tletseng batho ba Amerika hakae le hore na tlhophiso ea China e tla atleha.

"Khamphani e hloka ho bona ho hlaphoheloa ha thekiso ea Asia bakeng sa phetolo ea moputso, ha e fuoa karolo e nyane haholo ea lekeno la eona la US," ho boletse Park Hyun-jin, mohlahlobisisi ho Shinhan Investment.

"China e ntse e thatafalloa le ho feta hore lik'hamphani tsa Korea li senyehe, ka lebaka la keketseho e potlakileng ea libapali tsa lehae," o boletse joalo."Ha ho na sebaka se lekaneng sa kholo ea bona kaha lihlahisoa tsa Korea li ntse li eketseha pakeng tsa lik'hamphani tsa pele tsa Europe le libapali tsa lehae tse theko e tlase."