Letšoao la feshene le sebelisanang le Balmain, Estee Lauder o sutumelletsa botle bo phahameng ba mabothobotho!

Ka la 26 Loetse, Estee Lauder Group e phatlalalitse hore e fihletse tumellano ea laesense le ntlo ea feshene ea Fora Balmain ho nts'etsapele, ho hlahisa le ho aba letoto le lecha la lihlahisoa tsa botle Balmain Beauty.Tšebelisano e lebelletsoe ho qala hoetla ka 2024.

Ka nako e ts'oanang, Estee Lauder o ile a boela a phatlalatsa kopano e ncha ea basebetsi -Guillaume Jesel e le Mookameli oa Global Brand oa Tom Ford Beauty, Balmain Beauty le Lefapha la Ntšetso-pele ea Khoebo ea Mabotho.Guillaume o tla ikarabella bakeng sa tataiso ea maano ka kakaretso ea Balmain Beauty, nts'etsopele ea lefats'e, taolo le kholo, hammoho le boetapele ba Balmain ho theha lets'oao la botle bo mabothobotho.

Ena ke tšebelisano-'moho.Ka lehlakoreng le leng, botle ba ho tšela moeli oa lihlahisoa tsa feshene bo na le melemo ea tlhaho ea feshene, joalo ka Tom Ford, Christian Louboutin, joalo-joalo, joalo ka Tom Ford, Christian Louboutin, joalo-joalo, ba kileng ba kenya letsoho indastering ea botle pele ho nako. indasteri ea maemo a holimo ea botle.E thehile mohlala o atlehileng oa katoloso ea khoebo ea botle.

Litaba tsa sechaba li bonts'a hore Balmain e thehiloe ka 1945 ke Pierre Balmain mme ke k'hamphani ea feshene e ntlo-kholo ea Paris.Ka 2016, k'hamphani e ile ea fumanoa ke Mayhola Investments Fund bakeng sa li-euro tse limilione tse 500, 'me hajoale e na le lintlha tse 357 tsa thekiso ea machaba.

Ka 2017 le 2021, lebitso le ile la qala sehlahisoa se kopaneng sa botle se nang le moeli oa L'Oreal.Ka Loetse 2019, Balmain o ile a boela a sebelisana le Kylie Cosmetics, mofuta oa botle oa Coty Group ho tsebisa letoto la litlolo tsa Kylie Cosmetics X Balmain.Leha ho le joalo, tšimong ea botle, Balmain ha aa ka a ba le tšusumetso e kholo.Tšebelisano 'moho le Estee Lauder e lebelletsoe ho etsa lebitso la mofuta oa botle oa Balmain le ho fetola boleng.

"Ka lilemo tse fetang leshome, sehlopha sa ka sa Balmain se 'nile sa phahamisa menyetla e sa feleng ea indasteri ea feshene," ho boletse Olivier Rousteing, mookameli oa bonono oa Balmain, "ho tloha qalong, sehlopha sa Estee Lauder se hlakisitse hore se tšehetsa pono e ikhethang ea Balmain. , le rona Maikemisetso a rona a maikemisetso a lefatše lohle a mabothobotho le botle.“

Ka lehlakoreng le leng, Balmain e ka tlisa lintlha tse ncha tsa kholo ea ts'ebetso ho Estee Lauder, ho ntlafatsa le ho feta matrix a eona a holimo.

Selemong sa lichelete sa 2022, thekiso ea Estee Lauder e eketsehile ka 9% selemo le selemo ho ea ho lidolara tse limilione tse likete tse 17.737 (hoo e ka bang RMB 126.964 limilione tse likete), 'me phaello ea kakaretso e theohile ka 16% ho US $ 2.408 limilione tse likete (hoo e ka bang li-yuan tse limilione tse likete tse 17.237).Estee Lauder o boetse a hakanya hore thekiso e felletseng kotareng ea pele ea selemo sa lichelete e tla fokotseha ka 8% -10% selemo le selemo.Batho ba bang indastering ba lumela hore Sehlopha sa Estee Lauder se rera ho etsa botle ba Balmain "Tom Ford Beauty" ea bobeli ho ntlafatsa bokhoni ba eona ba ho boloka kholo e tsitsitseng le e tsitsitseng ka nako e telele.

Ho tlalehoa hore sepheo se latelang sa Estee Lauder e kanna ea ba lebala la mabothobotho.Pejana, litlaleho tse ling li boletse hore Estee Lauder o ne a buisana le lidolara tse limilione tse likete tsa 3 tsa US (hoo e ka bang RMB 21.4 limilione tse likete) ho fumana likhoebo tsohle tse kenyeletsang Tom Ford, ho kenyeletsa feshene, le chelete ea khoebo ea botle ba Balmain Pokotho e tla ba karolo ea morero ona oa ho atolosa.