Li-brand li tla Arabela Joang Koluoeng ea Phepelo ea Litlolo tsa Lefatše?

"Barekisi ba bangata le lihlahisoa ka mokhoa o ts'oanang ba na le ts'epo ea hore mathata a phepelo a bakoang ke seoa sena a ke ke a sitisa thekiso ea rona ea botle - leha litheko tse phahameng li kopantsoe le koluoa ​​​​ea moruo e tlang e ka etsa hore bareki ba bangata ba fokotse lihlahisoa tse ngata."Musab Balbale, motlatsi oa motlatsi ea phahameng le ofisiri e kholo ea khoebo ho CVS Health, a bua sebokeng sa selemo le selemo sa Mokhatlo oa Sechaba oa Pharmacy Chains (NACDS), e ileng ea bula 23 April Palm Beach, Florida.

E thehiloe ka 1933, NACDS ke mokhatlo o emelang setsi sa mantlha sa indasteri ea litlama ea Amerika, ketane ea litlhare.Ho tloha lilemong tsa bo-1980, li-pharmacy tsa ketane tsa Amerika li lekile ho nts'etsapele molemong oa bophelo bo botle, botle le tlhokomelo ea lapeng.Lihlahisoa tsa bona tsa mantlha li oela ka mekhahlelo e meraro e pharaletseng: lengolo la ngaka, ho rekisoa, botle le lihlahisoa tsa tlhokomelo ea botho, hammoho le litlolo. 

Ho tlalehoa hore kopano ena e tla ba kopano ea pele ea selemo le selemo ea NACDS ho tloha ka 2019, le batsamaisi ba tsoang L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, joalo-joalo.

Joalokaha Balbale a boletse, litaba tsa thekiso ea thepa e tla ba e 'ngoe ea lihlooho tse chesang ka ho fetesisa tse tla tšohloa sebokeng sena, se tla tšohla le phello e tsoelang pele indastering le tharollo ea litaba tse aparetseng likhoebo tse kang inflation, ho putlama ha moruo le moferefere oa naha.

Global Cosmetics Mathateng a Phepelo

"Ho lebeletsoe hore ho be bonolo ho fana ka thepa le ho lieha ho tsamaisa thepa.Empa ka koluoa ​​​​ea Serussia-Ukrainian, ho phahama ha litheko tsa oli le mathata a ntseng a eketseha a mosebetsi le ts'ebetso ho likoung tsa China le US - lintlha tse kopaneng li tla hlahisa kotsi ea tšitiso ea phepelo ea phepelo ea nakong e tlang - kotsi ena e kanna ea tšoarella halofong ea bobeli ea selemo sena. ,” ho boletse Stephanie Wissink, mohlahlobisisi e moholo ho Jefferie, banka ea matsete ea machaba.

Moralo oa moralo oa ketane ea indasteri ea "mahe ha a ka basketeng e le 'ngoe" ha e nkoe e le ea bohlokoa feela ke Coty Group.Joaloka morekisi oa lihlahisoa tsa botle, Ofisiri e ka Sehloohong ea Kholiso ea Mesa, Scott Kestenbaum (Scott Kestenbaum), ea sebetsang le Sephora, Walmart, Target le barekisi ba bang, le eena o boletse hore Mesa e ntse e sebetsa ka thata ho e etsa Lifeme li ile tsa fallisetsoa ka hare ho naha ka hohle kamoo ho ka khonehang 'me tsa qhalakanngoa. ho ea litoropong tse fapaneng.

Ntle le sebopeho se hasaneng sa lifeme, litharollo tsa "ho eketsa bokhoni ba tlhahiso" le "stock up" le tsona li ratoa ke lik'hamphani tse ling.

Litlolo tse theko e tlaase li tlisa nako ea monyetla

"Ha ho pelaelo hore ho phahama ha litšenyehelo tsa metsoako ea botle le ho phahama ha theko ea lichelete ho tla tiisa bareki - empa ho thahasellisang ke hore hona joale e ka 'na ea e-ba monyetla o moholo ka ho fetisisa bakeng sa bareki.lihlahisoa tsa botle tse theko e tlaase.”Mofani Faye Brookman, WWD Personality o ngotse kholomong.

"Lilemo tse peli tse fetileng e bile lilemo tsa rona tse peli tse ntle ka ho fetisisa.Re kopane le bareki ba bangata ba bacha ba bileng le rona ka linako tsohle,” ho boletse Mark Griffin, mopresidente le CEO oa Lewis Family Drug.“Batho ba bangata ba khetha ho reka theko e tlase eo ba e hlokang.Brands, ho e-na le ho ea mabenkeleng a mabitso, re tlameha ho ba le bona ka lehlakoreng la rona. ”

Ho latela WWD, li-blogger tse 'maloa tsa botle ho TikTok li sa tsoa lokolla lipstick tsa Milani's Colour Fetish Matte e le mokhoa o mong oa Charlotte Tilbury.Ketso ena e ile ea finyelloa ka cheseho, le ea Milanilipsticksho rekisa ka potlako ho thekiso ea Ulta le Walgreens ho nyoloha ka 300% ka libeke tse peli.

Libekeng tse 'ne tse qetellang ka la 12 Hlakubele 2022, thekiso ea lidolara tsa lihlahisoa tsa botle tse theko e tlase e ile ea hola ka 8.1% selemo ho pota, ho latela Nielsen IQ.Tlalehong ea eona, WWD e pheha khang ea hore ho phahama ha litšenyehelo tsa lihlahisoa tsa botle ho ka tsoela maraka a theko e tlaase: “Mekhoeng ena, ho eketseha ha thepa le litšenyehelo ka tloaelo li iponahatsa ka theko ea setlolo sa molomo ea $7, eo hona joale e leng $8;theko ea pele ea $30, $40 hona joale - ea pele ka tlhaho e amoheleha haholoanyane ha e bapisoa. "

Hona joale, barekisi ba boetse ba eketsa lihlahisoa tse joalo tsa "halofo-theko", tse sa theko e boima haholo kapa tse tlaase.Karolong ea bobeli ea 2022, Walgreens e tla eketsa lihlahisoa tse kang Hey Humans le Makeup Revolution tse theko e tlaase le tse sebetsang hantle, ho boletse Lauren Brindley, motlatsi oa mopresidente oa tlhokomelo ea botho le botle ho Walgreens.Sehlahisoa se tumme."Ke ts'epa hore bareki ba rona ha ba tlameha ho tela boleng ba mefuta ea bona ea botle ka lebaka la ho nyoloha ha litheko," o boletse joalo."Ho khoneha le boleng ha li khetholle." 

Joaloka mofani oa thepa, Kestenbaum o boetse a re 'maraka oa hona joale ke "sefefo se phethahetseng" bakeng sa lihlahisoa tsa botle tse theko e tlaase.O ile a re: "Li-brand tse theko e tlaase li maemong a ikhethang nakong ea ho putlama ha moruo," o boletse joalo, "hobane li rua molemo ka ho eketseha ha sephethephethe sa lijo, lithethefatsi le mabenkele a maholo, hammoho le bareki ba 'theohelang' ba qalang ho batla litheko tse tlase.A selekane.Bona.”