I-Ingenics ikhuphe ingxelo ethi "2024 Global Beauty and Personal Care Trends", eshwankathela iindlela ezintathu eziphambili eziya kuba nefuthe kubuhle behlabathi kunye neshishini lokhathalelo lomntu kwiminyaka ezayo, uThixo kunye noMmo, Ubuhle be-AI, kunye nokulula okuNxibelelayo.Masizihlolisise kunye!
01 Ubuhle kuzo zombini iMilo nakwiMo
Isahluko esilandelayo ekuchazeni impilo iya kuba ubuhle bengqondo kunye nomzimba, apho umoya wangaphakathi kunye nembonakalo yangaphandle idibene.Ngelixa abo baphulukene nomgangatho wobomi ngoku bebeka phambili impilo yomzimba nengqondo, iibrendi zinokunceda abo baphulukene nomgangatho wobomi baye kwinqanaba elilandelayo ngokuzisa iindlela zokunciphisa uxinzelelo, iinkqubo zokuphilisa, izongezo zenkampu ezichongiweyo kunye nokuphuculwa kokhathalelo lwemihla ngemihla. iinkqubo zokwenza ubuhle bube yinxalenye yobomi obutyebileyo nobunemibala, nokwandisa ukonwabela ubomi.Umoya "ohlaziyiweyo" uthetha ukuba indlela ebanzi yobuhle inokuthi ifumane ukutsaleleka kubathengi, kusetyenziswa itekhnoloji, intsebenziswano kunye nokugxila kubandakanyo kunye nobuntu bomntu ukuphucula ubuhle bangaphandle babathengi ngelixa besomeleza impilo yabo yengqondo kunye neemvakalelo.
Unxibelelwano lwengqondo nomzimba lubalulekile ekuphuculeni indima yobuhle kwimpilo yonke.Ukunciphisa izinto zengqondo ezinje ngoxinzelelo, ixhala, kunye neemvakalelo ngokucinga okulungileyo, ukucamngca, kunye nemithambo yokunciphisa uxinzelelo kunokuchaphazela ngokufanelekileyo inkangeleko yolusu kunye neenwele kunye nokuphucula impilo yonke.
Ubuhle obukwimo kunye nomoya bubhekisa kunxibelelwano lomoya wangaphakathi kunye nembonakalo yangaphandle.Iibrendi zinokunceda abathengi baphucule ubuhle babo bangaphandle ngelixa bephucula impilo yabo yengqondo kunye neemvakalelo ngokusebenzisa itekhnoloji, intsebenziswano, kunye nokuqaqambisa ukubandakanywa kunye nobuntu.Izifundo ezivelayo ezifana ne-psychodermatology (ephonononga ubudlelwane phakathi kwempilo yengqondo kunye nempilo yolusu) kunye ne-neurocosmetology (egxininisa uxhulumaniso phakathi kwenkqubo ye-nervous kunye nolusu), izixhobo ezinxitywayo ezibonelela ngengxelo yexesha langempela kumanqanaba oxinzelelo kunye nempilo yolusu, phambili. uhlalutyo lwedatha, uvavanyo lwe-DNA kunye ne-algorithms yobuqu zezinye zeendlela esinokuhlangabezana nazo iimfuno zabathengi zomntu ngamnye "kwifomu kunye nomsebenzi"."Inkangeleko kunye nokuziva" komthengi ngamnye kuhlangatyezwana nayo.
02 AI Ubuhle
Ubuhle be-AI benza i-splash enkulu kwishishini lobuhle, iyenza ibe yeyomntu ngakumbi, isebenze kwaye isebenze, kodwa ulawulo kunye nokungafihli kubalulekile ekukhuleni.Iimveliso zingasebenzisa ulwazi olufana nengxelo yomsebenzisi kumajelo asekuhlaleni ukuchonga izikhewu phakathi kokulindela kwabathengi kunye neemveliso, kwaye uphuhlise kwaye uvelise iimveliso ezijongene neemfuno ezithile.Kwixesha elizayo, i-AI iya kuphakamisa izisombululo zomntu ngokuhlalutya iindlela zokuphila, iimeko zokusingqongileyo kunye nolwazi lwemfuzo.
I-Artificial Intelligence iya kuguqula ishishini lobuhle ngokulenza libe lelomntu, lisebenze kwaye lisebenze, kodwa ulawulo kunye nokungafihli kubalulekile ekukhuleni.I-Artificial Intelligence iguqula ishishini lobuhle, ikhawulezisa uphuhliso lwemveliso, ikhuthaza ukubandakanywa kwemveliso kunye neenkonzo, kwaye inceda ukujongana nemiba yokuziphatha kunye nokukhawulezisa uphuhliso lwemveliso entsha ngokuhlalutya idatha, iipatheni zokufunda kunye nokuvelisa ukuqonda."I-Smart Hidden Beauty" inceda iimpawu zobuhle zisebenzise iileta ezifana nengxelo yabathengi kumajelo asekuhlaleni ukuchonga izikhewu kunye nokwenza iimveliso ezintsha ngokusekelwe kwiimfuno ezithile.
I-Artificial Intelligence iya kungena kwishishini lobuhle ngokusebenzisa iingcebiso zomntu, amava okuzama okubonakalayo, kunye nedijithali ye-AI ngokuhlalutya izinto zobomi, iimeko zokusingqongileyo, kunye nemibono eqhutywa yimfuza.Iingcebiso zobuhle be-Hyper-personalized ziya kuqaliswa ngokuhlalutya ulwazi lweendaba zoluntu.Olu hlengahlengiso luneendlela zomzimba, ingxelo yabathengi kunye nophando lwentengiso, kwaye i-AI iya kunceda
Ukuququzelela iibrendi zobuhle ukwenza iimveliso ezilungiselelweyo kunye namava anokwazi ukuchonga iinkolelo zobuhle zabathengi zamva nje kunye nemibono eco-friendly.Ukutsala abathengi kwiibhrendi ezintsha kwaye bandise ukunyaniseka kwebrendi yabo ngaxeshanye.
03 Ubulula obucokisekileyo
Abathengi baya ngokuya befuna iimveliso ezifanelekileyo, ezikumgangatho ophezulu.Abathengi banamhlanje bagxile ngakumbi kumsebenzi kunye nokusebenza ngempumelelo kwemveliso, kunokuba bapakishe obutofotofo kunye nemikhankaso yokuthengisa ekhanyayo.Abathengi bajonge ngakumbi ukucaca ngakumbi kolwazi lwemveliso, besebenzisa iziphumo zokwenyani ukugweba ukufaneleka kwamaxabiso eprimiyamu, kwaye bayalususa ugxininiso lwabo kwiimveliso ezigciniweyo ukuya kwiimfuno ezikumgangatho ophezulu.
Xa kuziwa kwizithako zemveliso yobuhle, abathengi baya kuqhubeka befuna ukucaca ngakumbi kulwazi lwemveliso.Abafuni nje ukwazi ukuba yintoni ebekwe eluswini okanye iinwele zabo, kodwa bafuna iibrendi ukuba zinike ulwazi olucacileyo malunga neenzuzo zezithako ezisebenzayo.Oku kuya kwenza ukuba abathengi bakwazi ukwenza ukhetho olunolwazi kwaye banike ingqwalasela engakumbi
Ukusebenza kwemveliso.Ukongeza, iibrendi zinokugxininisa ubuncinci kwipakethe kunye noyilo.Imigca ecocekileyo, imibala ecinyiweyo kunye ne-aesthetics ebukekayo iya kudala imvakalelo ephantsi yomthengi.Iimpawu ezibandakanya ukupakishwa kwe-minimalist aziyi kuhambisa kuphela umfanekiso weprimiyamu, kodwa zihambelana nomnqweno wobuhle obucocekileyo, obulungelelanisiweyo.
Ugxininiso lwabathengi luza kusuka ekuqokeleleni izixa ezikhulu zeemveliso ukuya ekukhetheni ngononophelo uluhlu oluphezulu, iimveliso ezifika ngexesha.Abathengi baya kubeka phambili ukusebenza kakuhle kwaye bafune iimveliso ezihlangabezana neemfuno zabo.Umgangatho wemveliso, ukusebenza kakuhle kunye neziphumo zexesha elide ziya kubekwa phambili kumthamo wemveliso.Ukuthandwa kweemveliso kunye neenkonzo ezilungiselelwe iimfuno zomntu ngamnye kuya kuqhubeka nokukhula.Iimpawu ezinokunika iingcebiso zomntu, iifomula ezinokwenziwa ngokwezifiso okanye izisombululo ezijoliswe kuzo ziya kufumana inzuzo.Ukwakha uluntu olujikeleze uphawu kuya kubaluleka ngakumbi kunangaphambili.Iimpawu ezikhuthaza ukubandakanyeka komsebenzisi kunye nokukhuthaza umxholo owenziwe ngumsebenzisi ukusebenzisana neenkokheli zezimvo ezihambelana nefilosofi ye-brand kunye neenqobo ezisemgangathweni ziya kukwazi ukugxininisa umyalezo wazo wokuphumelela kwemveliso kunye nokusebenza.Olu lwazi loluntu kunye nonxibelelwano luya kunceda ukwakha isiseko sabathengi abathembekileyo kunye nokwandisa ulwazi lophawu.
Ixesha lokuposa: Jan-02-2024