I-AmorePacific itshintsha intengiso yezithambiso igxile e-US naseJapan

I-AmorePacific, eyona nkampani iphambili yezithambiso yaseMzantsi Korea, ikhawulezisa ukutyhalela kwayo e-US naseJapan ukuze ihlawulele ukuthengisa okucothayo e-China, njengoko ukuvalwa kobhubhane kuphazamisa ishishini kunye neenkampani zasekhaya zibhenela abathengi abakhulayo belizwe.

Utshintsho kugxininiso oluvela kumnini weempawu ze-Innisfree kunye ne-Sulwhasoo luza njengoko inkampani ilahlekelwe yilahleko kwikota yesibini ngenxa yokuwa kweengeniso zaphesheya, ngokuhla okuphindwe kabini e-China kwiinyanga ezintandathu zokuqala zika-2022.

Inkxalabo yotyalo-mali kwishishini layo laseTshayina, elithatha malunga nesiqingatha se-4 yenkampani yeentengiso zaphesheya kwezilwandle, yenze i-AmorePacific enye yezona zinto zifutshane kakhulu eMzantsi Korea, kunye nexabiso layo lempahla ewela malunga neepesenti ezingama-40 ukuza kuthi ga ngoku kulo nyaka.

"I-China iseyintengiso ebalulekileyo kuthi kodwa ukhuphiswano luya luqina apho, njengoko iimpawu zengingqi eziphakathi zinyuka ngeemveliso ezifikelelekayo ezilungiselelwe ukuthanda kwasekhaya," u-Lee Jin-pyo, igosa eliyintloko leqhinga lenkampani, uthe kudliwanondlebe.

“Ke ngoko sigxile kakhulu e-US naseJapan kwezi ntsuku, sijolise kwiimarike ezikhulayo zokhathalelo lwesikhumba apho ngezithako zethu ezizodwa kunye neefomula,” wongeze watsho.

Ukwandisa ubukho bayo base-US kubalulekile kwi-AmorePacific, enqwenela ukuba "yinkampani yobuhle yehlabathi ngaphaya kwe-Asiya," watsho uLee."Sijonge ukuba luphawu lwesizwe e-US, hayi umdlali we-niche."

Intengiso yenkampani yase-US inyuke ngeepesenti ezingama-65 kwiinyanga ezintandathu zokuqala zika-2022 ukuze ithathele ingqalelo ipesenti ezi-4 zengeniso yayo, iqhutywa zizinto ezithengiswa kakhulu ezifana neserum esebenzayo yohlobo lokuqala lweSulwhasoo kunye nekrimu yokufuma kunye nemaski yokulala yomlomo ithengisiwe. nge-brand ye-Laneige yexabiso eliphakathi.

UMzantsi Korea sele ungowesithathu ngobukhulu kumazwe angaphandle kwiimveliso zokuthambisa e-US, emva kweFransi neCanada, ngokweSebe lezoRhwebo laseMelika, njengoko iinkampani zezithambiso zikhulisa ukuthandwa okukhulayo kwenkcubeko yaseKorea ukuqhuba intengiso, zisebenzisa izithixo zepop ezifana neBTS. kunye neBlackpink kwi-blitz yabo yokuthengisa.

“Silindele lukhulu kwimarike yaseMelika,” utshilo uLee."Sijonge ezinye izinto ekujoliswe kuzo ezinokubakho njengoko le inokuba yindlela engcono yokuqonda imakethi ngokukhawuleza."

Inkampani ithenga ishishini lase-Australia i-Natural Alchemy, esebenzisa uphawu lobuhle obutofotofo i-Tata Harper, nge-Won168bn eqikelelwayo (i-116.4 yezigidi zeedola) njengoko imfuno ikhula yemveliso yezithambiso yendalo, ehambelana nokusingqongileyo-inqanaba inkampani elibona lichaphazeleka kancinci kwihlabathi elizayo. ukudodobala koqoqosho.

Nangona ukuncipha kwemfuno yaseTshayina kuyonakalisa inkampani, i-AmorePacific ibona le meko “njengeyethutyana” kwaye ilindele ukujika kulo nyaka uzayo emva kokuvala amakhulu eevenkile zayo zentengiso ephakathi eTshayina.Njengenxalenye yohlengahlengiso lwaseTshayina, inkampani izama ukwandisa ubukho bayo e-Hainan, indawo yokuthenga engenamsebenzi, kunye nokomeleza ukuthengisa ngeeshaneli zedijithali zaseTshayina.

"Inzuzo yethu e-China iya kuqala ukuphucula kunyaka ozayo emva kokuba sigqibe ukulungiswa kwethu apho," watsho u-Lee, esongeza ukuba i-AmorePacific iceba ukugxila kwimarike yeprimiyamu.

Le nkampani ikwalindele ukonyuka kabukhali kwiintengiso zaseJapan kulo nyaka uzayo, njengoko iimveliso zayo ezikumgangatho ophakathi ezifana ne-Innisfree kunye ne-Etude zizuza ukuthandwa phakathi kwabathengi abancinci baseJapan.UMzantsi Korea ube ngowona mthengisi mkhulu wezinto zokuthambisa eJapan kwikota yokuqala ka-2022, ukodlula iFrance okokuqala.

“AbaseJapan abancinci bakhetha iimveliso ezikumgangatho ophakathi ezibonelela ngexabiso kodwa uninzi lweenkampani zaseJapan zigxile kwiibrendi zentengiso,” utshilo uLee."Senza utyhilo olukhulu ukuphumelela iintliziyo zabo".

Kodwa abahlalutyi bayabuza ukuba ingakanani i-AmorePacific enokuthimba imakethi exineneyo yase-US kwaye ukuba uhlengahlengiso lwaseTshayina luya kuphumelela.

"Inkampani kufuneka ibone ukubuyiswa kweentengiso zase-Asiya ukuze kuguquke ingeniso, inikwe isahlulo esincinci sengeniso yayo yase-US," utshilo uPark Hyun-jin, umhlalutyi kwiShinhan Investment.

“I-China iya isiba nzima kwiinkampani zaseKorea ukuba ziqhekeke, ngenxa yokunyuka ngokukhawuleza kwabadlali basekhaya,” utshilo."Akukho ndawo ingako yokukhula kwabo njengoko iibrendi zaseKorea ziya zixinana phakathi kweenkampani zaseYurophu kunye nabadlali basekhaya abanexabiso eliphantsi."