ICandelo Lobuhle liza Kungenisa iliza elitsha le-Boom yokuThumela ngaphandle!

Xa kuziwa kwiindidi ezidumileyo ze-e-commerce ewela umda, kufuneka kubekho ubuhle.Lo mnye "ookumkani" ababesebenzisa i-hot-selling class kwi-e-commerce market uye wafumana iziphumo ezilungileyo ngexesha lobhubhane.Ukujonga ngakumbi kwingoma yangoku yokwenza ubuhle phesheya kolwandle, iibrendi zasekhaya ezibandakanya iPerfect Diary, Florasis, FOCALLUR, njl.njl zonke zityebe kakhulu phesheya kwaye zifumene iziphumo ezimangalisayo. 

Eyona nto iphawuleka ngakumbi kukuba ii-arhente ezifanelekileyo ziqikelela ukuba kwinqanaba lehlabathi, impilo kunye nobuhle buya kuba ludidi lwesibini olukhula ngokukhawuleza lwe-e-commerce emva kokunakekelwa kwekhaya kunye nezilwanyana zasekhaya kwiminyaka embalwa ezayo.I-e-commerce yobuhle obunqamleza imida sele iza kuzisa eyabo “ixesha legolide”. 

Ngokutsho kwedatha kaMcKinsey, ngexesha lobhubhani, ukuthengiswa kwe-intanethi kwimarike yobuhle yehlabathi kunyuke nge-20% ukuya kwi-30%.Umthengisi wobuhle ophethwe yi-LVMH uSephora kunye ne-US e-commerce enkulu yase-Amazon bobabini babona ukuthengisa kwabo kwi-Intanethi kweemveliso zobuhle kunyuka malunga neepesenti ezingama-30 unyaka nonyaka.

I-Retail Insight, uphando kunye nengalo yokuqonda idatha ye-Ascential, ngaxeshanye yachaza ukuba emva kwe-COVID-19, isabelo sehlabathi sentengiso ye-intanethi yeemveliso zempilo kunye nobuhle siya kunyuka siye kwi-16.5% ukuya kwi-23.3% ngo-2025. Kwihlabathi jikelele, impilo kunye nobuhle buya kunyuka. ibe licandelo lesibini elikhula ngokukhawuleza kwi-e-commerce kule minyaka imbalwa izayo emva kokukhathalelwa kwekhaya kunye nesilwanyana sasekhaya. 

Ngokumalunga nemimandla yentengiso, ummandla weAsia-Pacific unesona sabelo sikhulu sentengiso yobuhle nge-46%, ilandelwa nguMntla Merika nge-24% kunye neNtshona Yurophu nge-18%.Ngokwejografi, iAsia Pacific kunye noMntla Merika zilawula, zibalelwa ngaphezulu kwe-70% yobungakanani bemarike bubonke. 

UMzantsi-mpuma weAsia, odweliswe “njengemakethi yexesha elizayo” kuphuhliso lweshishini lezinto zokuthambisa zehlabathi, yintengiso eshushu yezithambiso zehlabathi.Ngokutsho kwe-istara.com, ubungakanani bemakethi buza kufikelela kwi-304.8 yeebhiliyoni zeeyuan ngo-2025, kunye nenqanaba lokukhula elihlanganisiweyo lonyaka le-9.3%, elingaphezulu kwe-8.23% yezinga lokukhula kwezithambiso zonyaka kwimarike yaseTshayina kule minyaka mihlanu izayo. 

Idatha esemthethweni evela kwaShopee ikwabonisa ukuba ubuhle bekusoloko buyintengiso eshushu kunye nenqanaba eliphezulu eVietnam, eMalaysia, eSingapore, kwiiPhilippines nakwezinye iindawo.Kwiimarike zayo ezimbini ezisanda kubhengezwa kwiLatin America, eBrazil naseMexico, ubuhle buphakathi kweendidi ezithengisa kakhulu kunye neziphezulu kakhulu ngoJuni;eYurophu nasePoland, ubuhle bubuye baba lelona candelo lidumileyo kubathengi basekhaya. 

Ukongeza ubuhle kunye nokunakekelwa kwesikhumba iimveliso ezifanalipsticks, izithunzi zamehlo, kunye neemaski, iimveliso ezinxulumene neenwele nazo zijolise kubathengi.Umzekelo, ukuthengiswa kweemveliso ze-niche ngokwentelekiso ezinje ngemaski zeenwele, ezolula iinwele, kunye ne-conditioner yevolumu ziye zanda kakhulu ngexesha lo bhubhani.

Amathuba aya kuhlala enikwa iibrendi ezinomgangatho olungileyo.Umgca wethu wemveliso uhlala usanda, ukusuka kwi-makeup yamehlo, ukwakheka kwemilebe, ukuya kukhathalelo lwesikhumba, kwaye siyathemba ukuba sinokuba luphawu lobuhle oluthandwa ngabathengi baseYurophu naseMelika.