I-BLJ: Abadlali abaqeqeshiweyo beCandelo leSixhobo sobuhle

Ukujonga yonke imarike yobuhle, xa kuthelekiswa nezinye iindidi, izixhobo zobuhle azibonakali zixinene.Njengesitshixo ekudaleni izimonyo ezithambileyo, izixhobo zobuhle bezikwimeko engahoywa lula ngabathengi ixesha elide.

Ukuthengaisiseko solwelokunye nokuthumela amaqanda isipontshi, ukuthenga iipleyiti ithunzi iliso ukuthumelaiibhrashi zethunzi zamehlo… Izixhobo zokuhombisa zobuhle zifana nesincedisi.Abasebenzisi ababonakali bephezulu kubuchwephesha babo.Kodwa inyaniso ikukuba izithambiso, izixhobo zokuhombisa, neendlela zokuthambisa zigqiba ngokucokisekileyo izithambiso, yaye ezi zintathu ziyimfuneko.

Ekuqaleni kwehlobo lika-2019, izixhobo zobuhle zangenisa umdlali oqeqeshiweyo-BLJ.

01: Gxininisa kumasimi ahlulwe kwaye wenze izixhobo zobuhle zikhule

Injongo yantlandlolo ye-BLJ yayikukuzisa abathengi ngesixhobo sobuhle somgangatho wobuchwephesha esidibanisa ixabiso lobuso kunye nokusebenza.Uphawu lusebenzisa imbono yobufazi njengomnyango wokuhlola uhambo lobomi.Ubomi babasetyhini, ukuzimela, inkululeko, ububele kunye nokunyamezela, okungachazwanga, kunye nokulinganisela phantsi kokufuna iimpawu ezininzi zidityaniswe kuyilo kunye nophuhliso lwemveliso, ekhuthaza abathengi ukuba bacinge: Yintoni imveliso ehambelana nabo ngokwenene?

I-CEO ye-brand ye-BLJ ithe kudliwanondlebe nentatheli ye-"Cosmetics" ukuba uphawu lusekwe kuhlalutyo lwentengiso yaseTshayina, kubandakanya abathengi baseTshayina, abathanda ubuhle kunye neengcali zobuhle.Isihlwele sibonelela ngesixhobo esihle sokuzihombisa esibafaneleyo ngokwenene.

Ngokombono we-BLJ, izixhobo zobuhle kufuneka ziguqulelwe kubasebenzisi, kunokuba abasebenzisi baziqhelanise nezixhobo zobuhle.Ubumpuluswa kunye namava ezixhobo ziyakwazi ukufikelela kwi-essence ye-makeup effects."Vula uhambo lwakho oluhle lobomi" yi-BLJ- "Uhambo olungcono loBomi".Ukuze uvumele abathengi ukuba babe namava angcono okwenza izimonyo, i-BLJ idibanisa ukusetyenziswa kwezixhobo zobuhle kumava obomi kwaye iqalise i-makeup ye-novice.Uthotho lweemveliso ezinje ngeebhegi kunye neebhegi zokuhombisa ezisibhozo zimveliso ezilungiselelwe ubuchwephesha.

Ixesha elide, i-BLJ izibophelele ekuncedeni abasebenzisi ukuba bathathe izixhobo zobuhle ukubanika intsingiselo yokuzitshintsha, kungekuphela nje ukwenza abasebenzisi bazive inkqubo yokwenza, kodwa bazive nenkqubo engcono yokuzenza ngcono.

02: Sombulula iingxaki zabasebenzisi

"Imveliso yethu nganye ifuna ukusombulula ngokuchanekileyo ubunzima babasebenzisi."Xa intatheli yabuza "indlela yokwahlula iibhrashi ezininzi", i-CEO yabonisa amanqaku e-BLJ's fireworks series.Oku kubrasha kunokuphumeza ukuqhakaza okungenamkhawulo, kuvumela abasebenzisi ukuba bathi ndlela ntle kwiblush enzima, kunye noyilo lwezikali zeenwele zesilwanyana ezilinganisayo zonyusa amandla okubamba ibhrashi.Idayi ecothayo inendalo kwaye ithambile.Uxelele iintatheli ukuba uluhlu lweemveliso zomlilo lwamkele inkqubo ye-electroplating, ebandakanya imfashini kwijini yemveliso, kwaye yatyala imali phantse iinyanga ezintathu ezinesiqingatha.“Iimfuno zobuchwephesha zabasebenzisi bezixhobo zobuhle ziya zinyuka ngokunyuka, kwaye abasaneliseki yindlela” yokuthenga i-eye shadow enesiphiwo iibhrashi ze-eye shadow “, kuba ukuphumelela kunye nophuculo lwe-makeup kufuna intsikelelo yezixhobo zobuhle zobungcali.

I-BLJ inethemba lokuba isimo sengqondo sabasebenzisi malunga nezixhobo zobuhle ayihlali nje kukhetho olulula lwezixhobo, kodwa idlulela kwimfuno yengqiqo yesiko.

Okwangoku, iitshaneli ze-BLJ zokuthengisa zigubungela amaqonga e-e-commerce aziwayo, kwaye afumana iingcebiso ze-10000+ zegama-lomlomo kuyo yonke inethiwekhi, kwaye zinikwe umlinganiselo “njengezixhobo zokuthambisa zothando lwabasetyhini”.Kwangaxeshanye, iBLJ ikwacwangcisa iimarike zaphesheya.I-BLJ iqhuba kudidi lweizixhobo zobuhle njengabadlali abaqeqeshiweyo.