"C-Beauty" okanye "K-Beauty"?Ngubani ozakuphumelela imarike yobuhle yaseIndiya?

Ngomhla wama-21 kuJulayi, u-K Venkataramani, i-CEO yoyena mthengisi wobuhle mkhulu waseIndiya i-Health & Glow (emva koku ebizwa ngokuba yi-H&G), uzimase umgca “wobuhle obusebenzayo eIndiya” obubanjwe “yi-Cosmetics Design”.Kwiforamu, uVenkataramani wachaza ukuba intengiso yobuhle baseIndiya "ikhanya ngamandla angazange abonwe ngaphambili".

Ngokwengxelo yeVenkataramani, ngokweenkcukacha ze-H&G kwezi nyanga zintathu zidlulileyo, ukuthengiswa kweemveliso ze-lipstick kunyuke nge-94%;kulandele iindidi zethunzi kunye ne-blush, eziye zanda ngama-72% kunye nama-66% ngokulandelelanayo.Ukongeza, umthengisi ubone ukonyuka kwe-57% kwintengiso yeemveliso zelanga, kunye nesiseko se-makeup kunye neemveliso zebrow.

"Akukho mathandabuzo ukuba abathengi bawuqalile umdlalo wokuziphindezela."UVenkataramani uthe, “Ukongeza, eli qela labathengi bobuhle emva kobhubhani bazimisele ngakumbi ukwandisa i-horizons yabo kwaye bajonge iimveliso ezintsha abangazange bazame ngaphambili.Iimveliso-zinokuthi zivela eTshayina, okanye zivela eMzantsi Korea. ”

01: Ukusuka kwindalo "efileyo" ukuya kukwamkela ikhemistri 

Inkcubeko yobuhle igxininiswe kakhulu eIndiya, kodwa apho, abafazi bakhulela ngamayeza amandulo aseNdiya.Bakholelwa kwixabiso lazo zonke izithako zendalo-ioli ye-coconut yeenwele ezigudileyo kunye nezomeleleyo, kunye neemaski zobuso be-turmeric zesikhumba esikhanyayo. 

“Indalo, yonke into yendalo!Abathengi bethu bebelindele ukuba yonke into kwiimveliso zethu ithathwe kwindalo, kwaye babecinga ukuba ukongeza imichiza yalo naluphi na uhlobo kunokuba yingozi eluswini.Uhleka uBindu Amrutham, umseki we-Indian skincare brand Suganda “Mhlawumbi ngenene babephambi kwamashumi eminyaka ngaphambi kwendlela yehlabathi (ebhekisa kubuhle bangoku be-'vegan'), kodwa ngelo xesha, kwafuneka sinyukele phezulu evenkileni. isandisi-lizwi kwaye ukhwaze: naziphi na izithako zendalo okanye izinto zekhemikhali kufuneka ziphumelele uvavanyo lokhuseleko kuqala!Musa ukukugalela ebusweni bakho incindi yengca yolwandle enegwele yeentsuku ezilishumi!”

Into eyanceda uBindu kukuba, iinzame yena noogxa bakhe azilolize, kwaye imarike yoonobuhle yaseIndiya itshintshile ngokusisiseko.Ngoxa amabhinqa amaninzi aseIndiya esathe phithi ziimveliso zobuhle ezenziwe ekhaya, abathengi abangakumbi baye bamkela ubugcisa bezi mini—ingakumbi kukhathalelo lwesikhumba.Ukusetyenziswa kweemveliso zokunakekelwa kwesikhumba e-Indiya kuye kwanda kwiminyaka emihlanu edlulileyo, kwaye ukubonisana kweemarike kwi-Global Data kuqikelela ukuba lo mkhwa uya kuqhubeka nokunyuka kwixesha elizayo.

02: Ukusuka “kukuzithemba” ukuya “kuvula amehlo ukubona umhlaba”

Ngokutsho kwedatha evela kwi-National Bureau of Statistics yaseIndiya, phantse i-10,000 yabase-Indiya abaphezulu bangena ngempumelelo kudidi oluphakathi yonke imihla, kwaye uninzi lwabo ngabafazi bekhola emhlophe abathi, njengabafazi bekhola emhlophe kwihlabathi jikelele, banemigangatho engqongqo yobuhle.Oku kwakhona ubuhle India ngokwayo.Esona sizathu siphambili sokukhula ngokukhawuleza kwemarike yezithambiso zombala kwiminyaka yakutshanje.U-Purplle, omnye umthengisi wobuhle eIndiya, naye uyiqinisekisile le mbono. 

Ngokutsho kukaTaneja, okwangoku, iimveliso zaseIndiya ezithandwa kakhulu phesheya azikho eYurophu nase-United States, kodwa i-K-Beauty (i-makeup yaseKorea).“Xa kuthelekiswa neemveliso zaseYurophu nezaseMelika ezilungiselelwe abamhlophe nabantsundu ikakhulu, iimveliso zaseKorea ezijoliswe kubantu baseAsiya zithandwa kakhulu ngabathengi basekuhlaleni baseIndiya.Alithandabuzeki elokuba i-K-Beauty iye yafika ngokuthe ngcembe eIndiya. ” 

Njengoko watshoyo uTaneja, iibrendi zezithambiso zaseKorea ezifana ne-Innisfree, iFace Shop, iLaneige kunye neTOLYMOLY zijolise ngamandla kwimakethi yaseIndiya ekwandiseni kunye notyalo-mali.I-Innisfree ineevenkile zenyama eNew Delhi, eKolkata, eBangalore nakwizixeko ezikhulu kumantla mpuma eIndiya, kwaye ijonge ukwandisa ngakumbi umkhondo wayo ngeevenkile ezintsha zezitena kunye nodaka kwizixeko ezisemazantsi eIndiya.Ezinye iibrendi zaseKorea zikholisa ukwamkela indlela yokuthengisa edityanisiweyo efumaneka ikakhulu kwi-intanethi kwaye yongezwa ngokungaxhunyiwe kwi-intanethi.Ngokwengxelo ye-INDIA RETAILER on Nykaa, elinye iqonga Indian ubuhle e-commerce, ekubeni inkampani isayine isivumelwano sobambiswano kunye neempawu ezithile zokuthambisa zaseKorea (apho u-Nykaa akazange aveze) ukubazisa kwimarike yaseIndiya, Ingeniso yenkampani iphelele ikhule kakhulu.

Nangona kunjalo, uSharon Kwek, umlawuli wecandelo leMintel's South Asia Beauty and Personal Care, waphakamisa inkcaso.Uye wachaza ukuba ngenxa yexabiso, ukufika kwe "Korean Wave" kwimarike yaseIndiya kusenokungabi lula njengoko wonke umntu ebecinga. 

“Ndicinga ukuba i-K-Beauty ibiza kakhulu kubathengi baseIndiya, kufuneka bahlawule iirhafu eziduru kakhulu kunye nazo zonke ezinye iintlawulo zezi mveliso.Kwaye ngokwedatha yethu, ukusetyenziswa komntu ngamnye kwabathengi baseIndiya kwizinto zokuthambisa yi-12 ngonyaka USD.Kuyinyani ukuba abakumgangatho ophakathi eIndiya bakhula kakhulu, kodwa banazo nezinye iindleko kwaye abachithi umvuzo wabo wonke kwiimveliso zobuhle, ”utshilo uSharon. 

Ukholelwa ukuba i-C-Beauty evela e-China lukhetho olungcono kubathengi baseNdiya kune-K-Beauty.“Sonke siyazi ukuba amaTshayina alungile ekucwangciseni kwangaphambili, kwaye phantse sonke isixeko saseIndiya sinefektri eTshayina.Ukuba iinkampani zokuthambisa zaseTshayina zijonge ukungena kwintengiso yaseIndiya, ziya kukhetha ukwenza iimveliso zazo eIndiya, nto leyo eya kubanceda baxhamle kakhulu abathengi.Nciphisa iindleko.Ukongeza, kwiminyaka yakutshanje, imveliso yobuhle kunye nezithambiso yaseTshayina ibisoloko iphucuka, ilungile ekutsaleni impembelelo evela kumazwe ngamazwe anegama elikhulu kunye neemveliso ezidumileyo, kunye nokuzihlengahlengisa ukuvelisa ezabo imveliso, kodwa ixabiso sisinye kwisithathu kuphela. amagama amakhulu .Yile nto kanye ifunwa ngabathengi baseIndiya. ” 

“Kodwa ukuza kuthi ga ngoku, i-C-Beauty ilumkile malunga nentengiso yaseIndiya, kwaye bazimisele ngakumbi ukujonga iimarike zase-Asia-mpuma, ezinje ngeMalaysia, Indonesia kunye ne-Singapore, ezinokunxulumana rhoqo neengxabano phakathi kwala mazwe mabini. ”Intatheli ye-"India Times" u-Anjana Sasidharan ubhale kwingxelo, "Thatha umzekelo we-C-Beauty standouts i-PerfectDiary kunye neFlorasis, zombini zine-intanethi eyomeleleyo elandelayo kumajelo eendaba ezentlalo, ebancedileyo xa beqhekeza kwiimarike ezintsha kuMzantsi-mpuma Asia. .Isikali siye samiselwa ngokukhawuleza.Kwi-TIKTOK yaseIndiya, unokubona kwakhona ukuba ividiyo yentengiso yeFlorasis ifumene ngaphezulu kwe-10,000 yamazwana kunye ne-30,000 yokuphindaphinda kwakhona.Ngaba umgangatho wezinto zokuthambisa uphantsi?’, i-75% yabemi baseIndiya abavotele ‘hayi’ kwaye li-17% kuphela elivote ‘ewe’.” 

U-Anjana ukholelwa ukuba abathengi base-Indiya bayawuqaphela umgangatho we-C-Beauty, kwaye baya kwabelana baze bathumele iividiyo zentengiso yezithambiso zaseTshayina, bekhala ngobuhle babo, obuya kuba luncedo kwi-C-Beauty ukungena kwimarike yaseNdiya.Kodwa waphinda wabonisa ukuba xa umbuzo "Ndingathenga phi iimveliso ezinophawu lwe-C-beauty?"kumajelo eendaba ezentlalo, kuhlala kukho izimvo ezinje ngo “Lumka, zivela kwiintshaba zethu.”Ngokwemvelo, abalandeli baseIndiya bePerfectDiary kunye neFlorasis baya kukhusela iimveliso zabo abazithandayo, ngelixa abachasi beza kuzisa amanye amahlakani ukuzama ukuthulisa amazwi abo - kwi-sparring engapheliyo, iibrendi kunye neemveliso ngokwazo ziyalityalwa..Kwaye kumbuzo obuza ukuba ungazithenga phi izinto zokuthambisa zaseKorea, awufane uwubone umboniso onjalo,” uqukumbela ngelithi uAnjana.