I-Makeup yaseTshayina ayifuni "bantu abadumileyo" eJapan

Andizange ndiyicinge into yokuba ngenye imini ndizokwazi ukuthenga uhlobo lwasekhaya olunjeIntyatyambo iyazikwiindawo zokuthenga zaseJapan.UXiaoqi, intombazana eyayifunda eJapan, wayedla ngokunceda oodade basekhaya ukuba bathenge izithambiso zokuthambisa mihla le, kodwa kule minyaka mibini idluleyo, uye wafumanisa ukuba amantombazana amaninzi aseJapan asebenzisa izithambiso zasekhaya.”Kwiimpawu zokwakheka ezifana neFlower Knows, kukho izikhongozeli ezikhethekileyo eLoFt eJapan.Igama elisetyenziswayo yintyatyambo yazi.“

Kungekudala, i-palette ye-eyeshadow evela kwi-brand yobuhle yaseTshayina i-Florasis ibonakala kwi-TV yaseJapan "IZILWANYANA".Le mveliso yobuhle basekhaya sele ibeke iintengiso kwiidrama zaseJapan ezithandwayo, kwaye imveliso ephambili yile "I-Makeup Plate yeeNyoni eziKhulu ze-Chaofeng".Ipateni ehonjisiweyo yohlobo lwaseTshayina kunye nezinto zescreen sakudala, ezidityaniswa nombala oqaqambileyo obomvu nowogolide, zenze abaphulaphuli baseTshayina ababebukele lo mdlalo babona iFloasis nje krwada, bedanduluka: "Imveliso yasekhaya iphumile ekugqibeleni!"

Emva kokuba i-brand ye-make-up yaseTshayina iye phesheya ukuya eJapan, yayingathandwa kakhulu kuphela, kodwa "iphindwe kabini ixabiso layo".Ikwayi-lipstick evela kwi-brand entsha yokwenza yasekhaya.Ixabiso lasekhaya limalunga ne-60-70 yuan, kodwa emva kokuya phesheya kolwandle ukuya eJapan, ixabiso linyuke laya kutsho kwi-2,200 yen (malunga ne-110 yuan).

Iye yaba yindlela yangoku yoshishino lweemveliso zobuhle basekhaya ukuya phesheya.Ngokutsho kwedatha evela kwi-Customs yaseChina, ixabiso lokuthumela ngaphandle kwezithambiso zobuhle kunye nezindlu zangasese kwi-2021 liya kufikelela kwi-4.852 yeebhiliyoni zeedola zase-US (malunga ne-30.7 yeebhiliyoni zeeyuan), ukunyuka konyaka-ngonyaka kwe-14.4%.

Ukujongana nemeko yangoku yokuba urhwebo lwe-e-commerce lwasekhaya luya lusiba ngakumbi "luqengqeleka", kwaye iimpawu zokwakheka kwasekhaya "ziyahlengahlengisa",brand makeup abatshaezifana ne-colorkey kunye neFloresis sele iqalile "ukuphuma" ukuya kwiimarike zaseJapan kunye ne-Southeast Asia..KwaseJapan, indawo apho ubuhle buphuhliswe kakhulu, i-makeup enesitayile esinamandla saseTshayina iye yathandwa ngakumbi.

Ngapha koko, ukusukela ngo-2019, ii-brand make-up brand zaseTshayina ziqale indlela "yokuya phesheya".Ukusuka kwiHerborist yokuqala ukuya eYurophu, ivenkile yavulwa eFransi, uMarieDalgar wangena kwimarike yaseSingapore, Igqabi elinye, iZEESEA, njl.

Xa kuthelekiswa neemarike zaseYurophu kunye nezaseMelika kunye nokhuphiswano olushushu lweemveliso zobuhle bohlobo lwamazwe ngamazwe, iJapan kunye ne-Asia-mpuma ye-Asia ngokuthe ngcembe ziye zaba ziimarike ezithandwayo zezithambiso zasekhaya ukuya phesheya kolwandle.

Ngokukodwa eJapan, ukuthengiswa kwevenkile enye kunye nempendulo ye-intanethi ye-brand makeup brand yaseTshayina engene eJapan kwiminyaka emibini edlulileyo ilungile.Iqela eliselula lendawo linamandla okusebenzisa imali, kwaye inkcubeko yobuhle ixhaphakile.Iitshaneli ezithengisa ngaphandle kwe-intanethi zityebile kakhulu, kwaye iibrendi ze-make-up zaseTshayina zamkelwa ngokulula.

Ukusukela oko ukulinganisa isitayile saseTshayina seblogi yaseJapan "鹿の間" kuqhume kwi-Intanethi ekupheleni kuka-2019, imithombo yeendaba yaseJapan endaweni yoko yazisa "i-makeup yaseTshayina", ebonakala ngamashiya athambileyo kunye nokuhombisa imilebe eqaqambileyo.

"I-makeup ye-Han" ithe ngokuthe ngcembe yaba licandelo lokuzihombisa elinokukhuphisana "nezimonyo zaseJapan" kunye "nezimonyo zaseKorea".Okwangoku, iimpawu zobuhle zaseTshayina eziye zavulwa kwimarike yaseJapan ziquka iFloresis, colorkey, Flower Knows njalo njalo.

UGuo Xiruo, umseki weMold Breaking Moke, obekhuthaza iimveliso zokuthambisa zaseTshayina ukuba ziye eJapan iminyaka emininzi, uxelele iKlabhu yeXiaguang, “Nangona ezi ziimpawu zobuhle zaseTshayina ezithengisa kakuhle kwimarike yaseJapan, enyanisweni, ezi mpawu zikhoyo. Iimpawu eziphambili ezinomtsalane kubathengi baseJapan zahluke kakhulu. ”

Nangona ukwakheka kwasekhaya kuxhomekeke kuyilo lwenoveli kunye namava okusebenzisa amatsha, amantombazana aseJapan ayaphambana "ukutyala ingca".Zininzi iibrendi zokuzihombisa zaseTshayina eziye zaya ngempumelelo eJapan kwaye zaba "yibhetshi yokuqala yabatya oononkala", kodwa "isilingi engabonakaliyo" yeempawu ezininzi zobuhle basekhaya ezincinci zisekhona.

Amazibuko athengisa eJapan akhule kakhulu, kodwa urhwebo lwe-intanethi luyongezelela.EJapan, ngaphezulu kwe-90% yentengiso yezithambiso zemibala igqityezelwa ziivenkile ezingasebenziyo.Amantombazana aseJapan azimisele ngakumbi ukuya kwiivenkile ezithengisa ukutya ngaphandle kweintanethi ukuze akhethe iimveliso zombala zokuthambisa.Ekungeneni kweevenkile ezingaxhunyiwe kwi-intanethi, kuhlala kukho inani elikhulu lezinto ezibonakalayo zokukhuthaza imveliso ukukhuthaza ukuthengisa.

Kwangaxeshanye, iibrendi zokwenziwa zasekhaya zaseJapan zikhathalela ngakumbi malunga nokuncamathela komsebenzisi kunye nemvakalelo yokugcina abathengi abadala.Umzekelo, iibrendi ezininzi zihlala zithumela ii-imeyile kubathengi abadala ukunxibelelana ngeemvakalelo zabo ngemiyalezo yokubulisa.

Kuyabonakala ukuba "ukuthengisa iimpahla" sisiqalo nje seempawu zokuthambisa zaseTshayina eziya phesheya ukuya eJapan.Ukuba ufuna ukufumana indawo eqinileyo kwimakethi ye-makeup yaphesheya ixesha elide, kuya kufuneka uqwalasele ukusekwa kunye nokuphuculwa kwempembelelo yebrand.

Ukusuka kwindawo yokujonga imveliso, iR&D kunye nomjikelo wemveliso wezithambiso zemibala yaseJapan zide kwaye utyalo-mali nalo lukhulu.Uluntu lwaseJapan lubona ukubaluleka okukhulu ekuthembekeni kweshishini, kwaye ukuba iibrendi ze-makeup zaseTshayina ezixhomekeke kuthutho lwasekhaya ngokusisiseko zifuna ukukhula eJapan ixesha elide, kufuneka ziphume "kwiimveliso eziya phesheya" kwaye zibe "ziimveliso eziya phesheya."

Kwimeko nayiphi na into, njengoko ubuhle baseTshayina buya buthandwa ngakumbi eJapan, kukho izinto ezininzi ezifunekayo ukuba iibrendi zaphesheya zifunde kwaye zilungelelanise.

"Izithambiso zaseTshayina zintle kakhulu!"UYukina, iblogger yobuhle esebenze kwishishini lobuhle laseJapan iminyaka eli-16, wabhala kwiphepha lakhe lasekhaya.“Ngokomzekelo, into entsha yokuthambisa umlomo ka-INTO U sisithambiso esithandwayo saseTshayina nesitsale ingqalelo yabantu abaninzi.Ithengise ngaphezulu kwe-10 yezigidi zeebhotile eJapan naseAsia, kwaye imisebenzi yayo ilungile.Izithambiso zaseTshayinaziya zithandwa ngakumbi!”