Imveliso yefashoni yentsebenziswano eBalmain, uEstee Lauder utyhala ubuhle obuphezulu!

Nge-26 kaSeptemba, i-Estee Lauder Group yabhengeza ukuba ifikelele kwisivumelwano selayisenisi kunye nendlu yefashoni yaseFransi iBalmain ukuphuhlisa ngokudibeneyo, ukuvelisa kunye nokusasaza uthotho lwemveliso yobuhle eBalmain Beauty.Intsebenziswano kulindeleke ukuba iqale ekwindla ka-2024.

Ngelo xesha, u-Estee Lauder uphinde wabhengeza ukuqeshwa kwabasebenzi abatsha -uGuillaume Jesel njenge-CEO ye-Global Brand ye-Tom Ford Beauty, i-Balmain Beauty kunye neSebe loPhuhliso lwezoShishino oluLuxury.U-Guillaume uya kuba noxanduva lolwalathiso lweqhinga jikelele lwe-Balmain Beauty, uphuhliso lwehlabathi, ulawulo, nokukhula, kunye nobunkokeli bukaBalmain kwi-brand yobuhle obutofotofo.

Le yintsebenziswano yokuphumelela.Kwelinye icala, ubuhle obunqamlezayo befashoni bunenzuzo yefashoni yendalo, efana noTom Ford, uChristian Louboutin, njl. njl., njengoTom Ford, uChristian Louboutin, njl. ishishini lobuhle elikumgangatho ophezulu.Iseke umzekelo oyimpumelelo wokwandiswa kweshishini lobuhle.

Ulwazi loluntu lubonisa ukuba iBalmain yasekwa ngo-1945 nguPierre Balmain kwaye yinkampani yefashoni ekomkhulu eParis.Kwi-2016, inkampani yafunyanwa yi-Mayhola Investments Fund ye-500 yezigidi ze-euro, kwaye ngoku inamanqaku angama-357 okuthengisa kumazwe ngamazwe.

Ngo-2017 kunye no-2021, uphawu lwazisa imveliso yobuhle edibeneyo kunye nomda we-L'Oreal.NgoSeptemba ka-2019, iBalmain ikwasebenzisane noKylie Cosmetics, uphawu lobuhle oluphethwe yiCoty Group ukuphehlelela iKylie Cosmetics X Balmain series.Nangona kunjalo, kwintsimi yobuhle, uBalmain akazange abe nempembelelo enkulu.Intsebenziswano no-Estee Lauder kulindeleke ukuba yenze uphawu lobuhle beBalmain kunye nokutshintsha umgangatho.

Ngaphezu kweminyaka elishumi, iqela lam laseBalmain belikhuthaza amathuba angenasiphelo kwishishini lefashoni, utshilo u-Olivier Rousteing, umlawuli wezobugcisa waseBalmain, "kwasekuqaleni, iqela lika-Estee Lauder lakwenza kwacaca ukuba liyawuxhasa umbono okhethekileyo kaBalmain. , kunye nathi Iinjongo zeNjongo zobunewunewu behlabathi kunye neeparadigms zobuhle.“

Kwelinye icala, iBalmain inokuzisa amanqaku amatsha okukhula kwentsebenzo ku-Estee Lauder, ephucula ngakumbi i-matrix yayo yohlobo oluphezulu.

Kunyaka-mali ka-2022, ukuthengiswa kuka-Estee Lauder kunyuke nge-9% ngonyaka ukuya kwi-17.737 yeebhiliyoni zeedola zaseMelika (malunga ne-RMB 126.964 yeebhiliyoni), kwaye inzuzo eseleyo yehla nge-16% ukuya kwi-2.408 yeebhiliyoni zeedola zase-US (malunga ne-17.237 yeebhiliyoni zeeyuan).U-Estee Lauder ukwathekelele ukuba intsalela yentengiso kwikota yokuqala yonyaka-mali iya kuhla nge-8% -10% ngonyaka nonyaka.Abanye abantu kolu shishino bakholelwa ukuba Estee Lauder Group uceba ukwenza Balmain ubuhle okwesibini "Tom Ford Ubuhle" ukukhulisa amandla ayo ukuzinza kunye nokukhula oluzinzileyo ixesha elide.

Kuxelwe ukuba injongo elandelayo ka-Estee Lauder inokuba libala elitofotofo.Ngaphambili, ezinye iingxelo zathi u-Estee Lauder wayexoxisana ne-3 yeebhiliyoni zeedola zase-US (malunga ne-RMB 21,4 yezigidigidi) ukuze afumane onke amashishini aquka uTom Ford, kubandakanywa nefashoni, kunye nengeniso yoshishino lobuhle Balmain Ipokotho iya kuba yinxalenye yesi sicwangciso sokwandisa.