Uboyisa njani abathengi baseSoutheast Asia?

Ngokutsho kophando lwabathengi bakaLazada ekupheleni kukaMatshi, i-58% yabaphenduli baya kwandisa inkcitho kwimpilo kunye nobuhle.Njengoko abantu bebuyela kubomi obudibeneyo obunje ngeenkampani kunye nezikolo, imfuno yobuhle kunye nokhathalelo lwesikhumba lokunxiba imaski iyaqhubeka ikhula.Ukongezelela, abathengi baqala ukuphinda bahlolisise iindlela zonyango kunye nokunyamekela komntu.Impilo iya kuqhubeka ingundoqo wokusetyenziswa komxholo.

Ngo-2022, ulwazi lwabathengi base-Southeast Asia ngokukhuselwa kococeko, ukuphila okunempilo kunye nokukhuselwa kokusingqongileyo okuluhlaza kuya kunyuka kakhulu, okuya kuchaphazela ngokunzulu ukuziphatha kwabo kokuthenga.Ngokwengxelo ye-Euromonitor Passport, phantsi kwesiqhelo esitsha, ubuhle kunye nemikhwa yokunyamekela ulusu kunye nokusetyenziswa kwabasebenzisi base-Southeast Asia kuya kubonisa iindlela ezintathu ezintsha kwi-2022.

Ngo-2022, iimveliso zokuhombisa zamehlo zithandwa kakhulu, kwaye imfuno yezixhobo zokuhombisa amehlo iyaqhubeka nokunyuka.Ngakolunye uhlangothi, ukunxiba iimaski ixesha elide kuvumela abasebenzisi ukuba batshintshe ingqwalasela ye-makeup emehlweni;Iingxaki eziqhelekileyo zokuqala kunye nokwaluphala, ukubumba umfanekiso womntu okanye ukwanelisa imvakalelo yesiko, abathengi abahlukeneyo badibanisa izimonyo zamehlo kunye nemikhwa yabo kunye nemifanekiso yabo, kunye nezinto ezidliwayo zemihla ngemihla ezifana ne-eyelashes yobuxoki, i-eyeliner, i-eyeliner yamehlo kunye nezitikha ze-eyelid eziphindwe kabini ziye zaqhuba ngamandla. imfuno yabathengi.

Izinga lentengiso yezixhobo zobuhle liyenyuka, kwaye imfuno yabathengi nayo iyanda.Ukusukela ngo-2022 ukuya ku-2026, imarike yobuhle yehlabathi iya kukhula ngesantya sokukhula sonyaka esiyi-5.8% (360researchreports), kwaye kulindeleke ukuba ifikelele kwi-US$3.074 yebhiliyoni.Ngomhla wokunyuswa komhla wokuzalwa kukaLazada, iiyure ze-12 zokuqala ze-Malaysia, Singapore, Vietnam kunye ne-Thailand sites zonke zifikelele kwi-200% yeentsuku ze-3.27 zonyaka ophelileyo.

Ngexesha apho izabelo zobuhle kunye noqoqosho olusonqenayo lukhona, abathengi baseSoutheast Asia basukela izimonyo ezithambileyo nezithambileyo, iinkqubo ezifanelekileyo zokuzihombisa kunye namava okugqibela okhathalelo lwesikhumba.Ngoko ke, nazo zineemfuno eziphezulu zokusetyenziswa kunye nokukhethwa kobuhle / izixhobo zokuzilungisa.Ukongezelela ekulandeleni ixabiso lokusetyenziswa kwemveliso ngokwayo, abathengi bahlawula ingqalelo kwiimfuno ezihlukeneyo kunye neziphezulu, ezifana noyilo kunye nobuhle.Uninzi lwezixhobo zokuzihombisa ezivusiweyo ziye zakhokela ekuphuculeni ukusebenza kweemveliso zesixhobo sokwenza izinto kunye nokuvelisa inkangeleko yazo.

Eyona nto siyenza ngcono ibisoloko ikukuthambisa kwamehlo.Siizithunzi zamehlo ezinemibala emininzi, zombini kwi-palettes kunye ne-liquid eguqula izithunzi zamehlo, kunye ne-shades eguqula umbala isoloko ithandwa kakhulu ngabathengi bethu.I-eyeliner yolweloikwayinto eyimfuneko yokwenza yonke imihla.
Xa siphuhlisa ezi mveliso, siqwalasela indibaniselwano yefashoni kunye nokusebenza.I-Topfeel Beauty ikholelwa ukuba ukuba sinokwanelisa abathengi kwi-Asia-mpuma ye-Asia, siya kuyisa kwinqanaba elilandelayo.