Indlela yokuthengisa izithambiso kumaSilamsi?

"Indlela yokuthengisa i-comb kwi-monk" yimeko yeklasi kwimbali yokuthengisa, kwaye kudliwano-ndlebe kunye ne-Cosmetics Business, u-Roshida Khanom, uMlawuli we-Beauty kunye noNonophelo lomntu eMintel, waphakamisa esinye isihloko esifanayo "Indlela yokuthengisa izimonyo kumaSilamsi. abafazi?”

“Abantu abaninzi kwishishini babona oku njengesiphelo esifanayo,” utshilo uKhanom.“Xa kufikwa kubafazi abangamaSilamsi, i-hijab, i-burqa kunye neqhiya zihlala zinxulunyaniswa nengcamango yokuba Zizisonge ngokuqinileyo kangangokuba awudingi kwaye awukwazi ukuzinxiba – kodwa yintsomi leyo.abafazi Muslim azigqubuthelenga zonke, bathanda ubuhle, kwaye babe skincare kunye neemfuno makeup.Kwaye thina Zingaphi iibrendi eziqapheleyo eli qela lamaqela athuleyo?

01: "Intlango yobuhle" engathandekiyo

I-L'Oreal Paris yabiza imodeli yamaSilamsi enxibe i-hijab engu-Amena Khan ubuso bokuqala bomgca wokunakekelwa kweenwele zika-Elvive ngo-2018, intshukumo eyabonwa ngelo xesha njengento yokuguqula ubuhle njengoko isigebenga sezithambiso ekugqibeleni samkela abathengi abangamaSilamsi.Kwiminyaka emine, nangona kunjalo, kuncinci okutshintshileyo - kwaye loo nto inombuzo kaKhanom: Ngaba iibrendi zobuhle zinxibelelana ngokwenene nabathengi abangamaSilamsi?

KuMadiha Chan, umseki we-Just B cosmetics brand ePakistan, impendulo ngokungathandabuzekiyo hayi.Kudliwano-ndlebe, wakhankanya eyona holide ibalulekileyo kwikhalenda yamaSilamsi, i-Eid al-Fitr, njengomzekelo, ebeka ityala kwiimpawu zobuhle ngokunqabileyo kuwo nawaphi na amaphulo okuthengisa asebenzayo okanye iimveliso zeholide.

Kunoko, iimpawu zibandakanya i-mannequin ye-hijab kwintengiso kunye nezixhobo zokunyusa njengendlela yokuzibonakalisa "kubandakanywa" kuzo zonke iintlobo zabathengi, kunokuqonda okunzulu kwimikhosi yamaSilamsi kunye namasiko.Jonga le marike.

“Thina, kunye nomnyhadala wethu, asizange sifumane ngqalelo ebesiyifanele,” utshilo.“Sifana nokuphiwa — indlela izigebenga ezibonisa ngayo ukuba bayabaxabisa abathengi abangamaSilamsi kungovavanyo lwe-AR olukwi-intanethi.Ukubeka imodeli ye-hijab kwi-makeup okanye kwintengiso - loo stereotype indenza ndibe nomsindo kakhulu kunye noodadewethu.Ayingawo onke amaSilamsi anxiba ihijab, lukhetho nje. ”

Enye i-stereotype ephazamisa uMadiha Chan yinkolelo yokuba amaSilamsi angama-ascetics, ane-rambunctious kwaye ayala ukutya okanye ukusebenzisa iimpahla zanamhlanje.Sineenkolelo nje ezahlukeneyo kubo (ebhekisela kubantu baseNtshona abakholelwa kubuKristu), abangaphili kwixesha elahlukileyo.”Utshilo ngokungenakunceda, "Ewe, kumashumi eminyaka eyadlulayo, ekuphela kwezithambiso ezazisetyenziswa ngabasetyhini basePakistan yayiyimilebe kunye nesiseko., yonke enye into ayiqhelekanga kuthi.Kodwa njengoko i-intanethi iba yinxalenye ebalulekileyo yobomi bethu bemihla ngemihla, ngokucothayo siqala ukuqonda ngakumbi nangakumbi iindlela zokuthambisa.Abasetyhini abangamaSilamsi bayakuvuyela ukuchitha imali kwi-makeup ukuze bazinxibe, kodwa zimbalwa iibrendi ezonwabileyo ukuyila iimveliso zamaSilamsi ezihlangabezana neemfuno. ”

Ngokutsho kwedatha enikezwe nguMintel, abathengi bamaSilamsi bachitha imali eninzi ngexesha leRamadan kunye ne-Eid al-Fitr.E-UK kuphela, iRamadan GMV incinci i-£ 200 yezigidi (malunga ne-1.62 yeebhiliyoni zeeyuan).I-1.8 yeebhiliyoni zamaSilamsi ehlabathini lelona qela lezenkolo likhula ngokukhawuleza kuluntu lwale mihla, kwaye amandla abo enkcitho akhule nawo – ngakumbi kubantu abatsha.Abathengi abancinci abangamaSilamsi abakwinqanaba eliphakathi, ababizwa ngokuba "yiGeneration M," kuxelwe ukuba bongeze ngaphezulu kwe-2 yezigidi zezigidi zeedola kwi-GMV ngo-2021.

02: Isiqinisekiso sezinto zokuthambisa se "Halal" singqongqo?

Kudliwano-ndlebe kunye "neshishini lezithambiso", omnye umba ophambili ogxekwe ziimpawu zokuthambisa ngumba oqhelekileyo wezinto zokuthambisa "halal".Abanini bebhrendi bathi isiqinisekiso se "Halal" singqongqo kakhulu.Ukuba ufuna ukufumana isatifikethi, kufuneka uqinisekise ukuba izinto eziluhlaza, izixhobo zokusebenza kunye nezixhobo zemveliso aziphuli i-halal taboo: umzekelo, i-gelatin kunye ne-keratin eyenziwe ngesikhumba sehagu Okanye i-collagen;i-activated carbon evela kumathambo ehagu, iibrashi ezenziwe ngoboya behagu, kunye ne-microorganisms eziveliswa ngokusebenzisa i-media evela kwihagu azivumelekanga.Ukongezelela, utywala, obusetyenziswa ngokubanzi ukwandisa ubomi beshelufu yeemveliso, akuvumelekanga.Iimveliso zeHalal zikwathintelwe ekusebenziseni uvavanyo lwezilwanyana kwinkqubo yokwenziwa kweemveliso, kunye nokongeza izinto ezenziwe kwisilwanyana kwiimveliso, ezinje ngepropolis, ubisi lwenkomo, njl.

Ukongeza ekuqinisekiseni ukuthotyelwa kwe-halal kwemathiriyeli ekrwada, iimveliso ezifaka isicelo sesatifikethi se-halal akufuneki ziphule umthetho wamaSilamsi kwigama lemveliso, njenge "Krisimesi enomlebe oqingqiweyo", "i-Ista blush" njalo njalo.Nokuba izixhobo ezikrwada zezi mveliso ziyi-halal, kwaye amagama emveliso achasene nomthetho we-Sharia, abanakufaka isicelo sesiqinisekiso se-halal.Ezinye iibrendi zithi oku kuya kubenza balahlekelwe ngabathengi abangengo-Halal abangamaKristu, okuya kuthi ngokungathandabuzekiyo kube nzima kwiimarike zaseYurophu naseMelika.

Nangona kunjalo, uMadiha Chan waphikisana nomkhwa we "vegan" kunye "nenkohlakalo engenazo" izithambiso eziye zatshayela uluntu lwaseYurophu kunye naseMelika kwiminyaka yakutshanje, "imveliso 'engenalunya' ifuna abavelisi ukuba bangasebenzisi naluphi na uvavanyo lwezilwanyana, kunye ne-vegan. Iimveliso zobuhle zifuneka ngakumbi Iimveliso aziqulathanga naziphi na izithako zesilwanyana, ngaba ezi zimbini azifikeleli kwiimfuno zezithambiso ze-'halal'?Ngubani phakathi kweengxilimbela ezinkulu zobuhle ongazange aqhubeke ne-vegan kunye nenkohlakalo engenakho inkohlakalo?Kutheni bekulungele ukuyila iivegans Kuthekani ngokucela imveliso efanayo entsonkothileyo ngaphandle kokuthathela ingqalelo iimfuno zabathengi abangamaSilamsi?

Njengoko uMadiha Chan wathi,'Vegan' kunye 'nezithambiso ezingenazo inkohlakalo'zisetyenziswa ngaMaslamsi amaninzi njengotshintsho olukumgangatho ophantsi xa kungekho 'halal' izithambiso, kodwa le ntshukumo isesemngciphekweni njengoko izithambiso ezihlangabezana nazo zombini ezi mfuno zisenoButywala.Ukuza kuthi ga ngoku, enye yezona ndlela zidumileyo zokuzithabisa kumaSilamsi kukwenziwa kweminerali esulungekileyo yendalo, efana ne-American brand Mineral Fusion.Izithambiso zeminerali zenziwe ngeeminerali ezityunyuziweyo ngokwendalo, eziqinisekisiweyo ukuba azinazilwanyana, kwaye uninzi lwazo azinatywala.I-Mineral Fusion iqinisekisiwe i-halal yimibutho efana ne-Federation of Islamic Councils of Australia kunye ne-Islamic Food and Nutrition Council of America.UMadiha Chan uthemba ukuba kwixesha elizayo, iimpawu ezininzi zokuthambisa ezifana neMineral Fusion ziya kubonakala, zijolise kubathengi bamaSulumane.“Ukuba sithetha phandle, siyakuvuyela ukusebenzisa imali, kutheni ungayifumani nje?”