Ziya kuPhendula Njani ii-Brand kwiNgxaki yoNikezelo lweZithambiso zeHlabathi?

"Abathengisi abaninzi kunye neebrendi ngokufanayo banethemba lokuba imiba yokubonelela ngempahla ebangelwe ngubhubhane ayizukuphazamisa intengiso yethu yobuhle-nangona amaxabiso aphezulu edityaniswe nengxaki yezoqoqosho ezayo enokubangela ukuba abathengi abaninzi banciphise iimveliso ezinkulu."UMusab Balbale, i-vice-president kunye negosa eliyintloko lezorhwebo kwi-CVS Health, ethetha kwi-National Association of Pharmacy Chains (NACDS) intlanganiso yonyaka, eyavula ngo-Ephreli 23 ePalm Beach, eFlorida.

Yasekwa ngo-1933, i-NACDS ngumbutho omele isiseko soshishino lwekhemesti yase-US, ikhonkco lekhemesti.Ukususela ngo-1980, iikhemesti zaseMelika ziye zazama ukuphuhlisa kwicala lezempilo, ubuhle kunye nokunyamekela ekhaya.Iimveliso zabo ezingundoqo ziwela kwiindidi ezintathu ezibanzi: ummiselo, i-over-the-counter, ubuhle kunye neemveliso zokhathalelo lomntu, kunye nezinto zokuthambisa. 

Kuxelwe ukuba le ntlanganiso iya kuba yintlanganiso yonyaka yokuqala ye-NACDS ukususela ngo-2019, kunye nabaphathi abavela kwi-L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, njl. Yiya.

Njengoko uBalbale watshoyo, imiba yokubonelela ngempahla iya kuba yenye yezona zihloko zishushu zixoxwa kule nkomfa, eza kuxoxa ngefuthe eliqhubekayo kwishishini kunye nezisombululo kwimiba ethwaxa amashishini afana nokunyuka kwamaxabiso, ukudodobala koqoqosho kunye nesiphithiphithi selizwe.

I-Global Cosmetics kwi-Supply Chain Crisis

“Ukuxinana konikezelo kunye nokulibaziseka kweenqanawa kulindeleke ukuba kube lula.Kodwa ngengxaki yaseRussia-Ukraine, ukunyuka kwamaxabiso e-oyile kunye nokusetyenzwa kunye nemiba yokuphuma kwizibuko zaseTshayina nase-US - indibaniselwano yezinto ziya kubonisa umngcipheko wokuphazamiseka kwekhonkco lokubonelela ngekamva - lo mngcipheko unokuqhubeka kwisiqingatha sesibini salo nyaka. ,” utshilo uStephanie Wissink, umhlalutyi ophezulu eJefferie, ibhanki yotyalo-mali yamazwe ngamazwe.

Isicwangciso soyilo lwekhonkco lemizi-mveliso "amaqanda akakho kwingobozi enye" ​​akaxatyiswa kuphela yiCoty Group.Njengomthengisi wemveliso yobuhle, iGosa eliyiNtloko lokuKhula kweMesa uScott Kestenbaum (uScott Kestenbaum), osebenza noSephora, iWalmart, iTarget kunye nabanye abathengisi, naye wathi uMesa usebenze nzima ukwenza ukuba iiFactory zihanjiswe kude kangangoko kunokwenzeka kwaye zahlakazwa. kwizixeko ezahlukeneyo.

Ukongeza kwindlela ethe saa yeefektri, izisombululo "zokwandisa umthamo wemveliso" kunye "nokugcinwa kwempahla" nazo zithandwa zezinye iinkampani.

Izithambiso ezifikelelekayo zizisa ithuba lethuba

“Akukho mathandabuzo okuba ukunyuka kweendleko zezithako zobuhle kunye nokunyuka kwamaxabiso kuya kuwaqinisa amabhanti abathengi—kodwa okubangela umdla kukuba, ngoku isenokuba lelona thuba likhuluiimpawu zobuhle ezifikelelekayo.”Umxhasi uFaye Brookman, Ubuntu beWWD wabhala kwikholamu.

“Iminyaka emibini edlulileyo ibiyeyona mihle iminyaka emibini ilandelelana.Sidibene nabathengi abaninzi abatsha abebenathi ngalo lonke ixesha,” utshilo uMark Griffin, umongameli kunye ne-CEO yeLewis Family Drug.“Abantu abaninzi bakhetha ukuthenga ixabiso elifikelelekayo abalidingayo.Iimveliso, endaweni yokuba siqhubele kwiivenkile ezinamagama, kufuneka sibe nazo kwicala lethu. ”

Ngokutsho kwe-WWD, iibloggers ezininzi zobuhle kwi-TikTok zisandula ukukhupha i-Milani's Color Fetish Matte lipstick njengenye indlela kaCharlotte Tilbury.Isenzo sahlangatyezwa ngomdla, kunye nekaMilanilipsticksukuthengisa ngokukhawuleza kwi-Ulta kunye ne-Walgreens yokuthengisa i-300% kwiiveki ezimbini.

Kwiiveki ezine eziphela nge-12 kaMatshi ka-2022, ukuthengiswa kweedola zeemveliso zobuhle ezifikelelekayo zikhule nge-8.1% unyaka nonyaka, ngokutsho kwe-Nielsen IQ.Kwingxelo yayo, iWWD ithi ukunyuka kweendleko zeemveliso zobuhle kunokuba yingenelo kumagama afikelelekayo: “Kwezi mpawu, ukunyuka kwempahla ekrwada neendleko ngokuqhelekileyo zibonakala kwixabiso lesiqholo somlomo esizii-R7, ngoku ezii-R8;ixabiso lokuqala le-30 yeedola, iidola ezingama-40 ngoku - eyokuqala yamkelekile ngokwendalo xa ithelekiswa.

Okwangoku, abathengisi bongeza iimveliso ezinjalo "zexabiso elinesiqingatha", ezingabizi kakhulu okanye ziphantsi.Kwisiqingatha sesibini se-2022, i-Walgreens iya kongeza iimveliso ezifana ne-Hey Humans kunye ne-Makeup Revolution ezifikelelekayo kwaye ezisebenzayo, utshilo u-Lauren Brindley, usekela-mongameli wokunyamekela kunye nobuhle kwi-Walgreens.Imveliso idumile.“Ndiyathemba ukuba abathengi bethu akufuneki bancame umgangatho werejimeni zabo zobuhle ngenxa yokunyuka kwamaxabiso,” utshilo."Ukufikeleleka kunye nomgangatho azihlukani." 

Njengomthengisi, uKestenbaum uphinde wathi imarike yangoku "sisiqhwithi esigqibeleleyo" seempawu zobuhle ezifikelelekayo.“Iimpawu ezifikelelekayo zikwimeko eyodwa ngexesha lokudodobala koqoqosho,” utshilo, “kuba zixhamla kokubini ekwandeni kwezithuthi eziya kukutya, iziyobisi kunye nabathengisi abakhulu, kunye nakubathengi 'abathoba' abaqalayo ukufuna amaxabiso aphantsi.Isivumelwano.Bona.”