Ngaba ukuyila kwemveliso akubalulekanga?

Kwiminyaka emibini edlulileyo, ingxoxo yeengcamango zemveliso kwiinkomfa ezinkulu zezoshishino ziye zabonakala zingabonakali kwiliso lenyama.Iinkokeli zebhrendi zikhetha ukuthetha ngokufanelekileyo malunga nokusebenza kakuhle kwemveliso kunye nobubodwa bemathiriyeli ekrwada endaweni yempembelelo yokuyila.
Kwiveki ephelileyo, usomashishini wezithambiso ubhale kuTwitter ukuba uyirhoxisile inkampani yakhe yokudala imveliso, ebhala: “Eyona nto ifuneka kakhulu kwiminyaka yokusebenza ayizombono zemveliso, kodwa yimiqobo yemveliso.”
Umrhwebi washwankathela izizathu zokusilela kwale nkampani: “Ekufikeni kwexesha lokusebenza, ukongezwa kweengcamango kuyacinezelwa, kwaye ukongezwa okusebenzayo kunye novavanyo olusebenzayo lonyusa kakhulu ixabiso lemveliso.(Iinkampani zeCosmetics) azikwazi ukufikelela ngokukhawuleza kwaye zifuna ixesha elide lemveliso.Ke ngoko, kuyafuneka ukwenza imiqobo yemveliso ekunzima ukuyiphindaphinda, hayi izimvo zemveliso ekulula ukuziphindaphinda. ”
Ngaphakathi kwinkampani yezithambiso, ukuzalwa kwemveliso entsha kufuneka kudlule amakhonkco amaninzi afana nokudalwa kwemveliso, uphando lwemarike, uhlalutyo lwemveliso ekhuphisanayo, uhlalutyo olunokwenzeka, isindululo semveliso, ukukhetha izinto ezikrwada, uphuhliso lwefomula, ukuhlolwa kwabathengi, kunye novavanyo lwemveliso.Njengesiqalo seemveliso ezintsha, ukususela ekupheleni kwenkulungwane yokugqibela ukuya ekuqaleni kwenkulungwane yama-21, ingcamango yemveliso inokugqiba ukuphumelela okanye ukungaphumeleli kweshishini lempahla yasekhaya.

Kukho kwakhona ezininzi iimeko ezinjalo kwintsimi yezithambiso.Ngo-2007, u-Ye Maozhong, umcwangcisi wentengiso, ucebise u-Baoya ukuba abe ngumlandeli wesizukulwana sokuqala "kwingcamango yamanzi aphilayo", kwaye wabeka imveliso "njengengcali enzulu yokufuma".Le ntsebenziswano yabeka ngokuthe ngqo isiseko sophuhliso olukhawulezayo lweProya kwiminyaka elishumi ezayo.

Kwi-2014, kunye nenzuzo ehlukeneyo "ye-oyile ye-silicone", izinga le-Seeyoung lenyuka ngokukhawuleza kwimarike yokukhuphisana kunye nokunyamekela.Uphawu luye lwafumana ngokulandelelana umgangatho wemichiza yemihla ngemihla ye-Hunan Satellite TV, usebenzisana nenkosi yokucwangcisa u-Ye Maozhong ukudubula i-blockbuster yentengiso yokuyila, usayine isivumelwano kunye ne-superstar yaseKorea u-Song Hye Kyo njengesithethi, kwaye wayikhuthaza ngokubanzi kwiintengiso zeTV, ifashoni. iimagazini kunye nemidiya ye-intanethi ... Ngoko ke, "Umbono Umthombo awunayo ioli ye-silicone, ayikho ioli ye-silicone ngumbono othi "umthombo" umiliselwe ngokunzulu kwiintliziyo zabantu kwaye uye waba ngumqondiso ohamba phambili kolu luhlu.
Nangona kunjalo, ngokuhamba kwexesha, iimeko eziyimpumelelo ezifana neProya kunye neSeeyoung ziye zaba nzima ngakumbi ukuziphindaphinda.Iintsuku apho uphawu lunokufezekisa ukukhula ngokukhawuleza ngombono omnye wemveliso kunye nesilogeni esinye siphelile.Namhlanje, iingcamango zokuthambisa zisabalulekile, kodwa ngaphantsi, ngenxa yezizathu ezine.

Okokuqala, indawo yonxibelelwano esembindini ayisekho.

Kwizinto zokuthambisa, iingcamango zemveliso zihlala zibonakaliswa njengeenkcazo ezilula zomgangatho osebenzayo, ekufuneka ziphunyezwe ngonxibelelwano kunye nemfundo yentengiso.Ngexesha lokubekwa kwindawo yeendaba, abanini beempawu banokufikelela kwiimbono zemveliso ekumgangatho ophezulu emva kokufumana izimvo ezikumgangatho ophezulu wemveliso, kwaye bavumele uphawu okanye izimvo zemveliso “ezakhelwe ngaphambili” zithathe iingqondo zabathengi kwaye bakhe ukuqonda ngokusungula imidiya esembindini neTV. njengondoqo.umqobo.

Kodwa namhlanje, kwinethiwekhi yokusasazwa kolwazi, indawo yeendaba apho abathengi bahlala khona ngamawaka abantu, kwaye ngaphambi kokuba imiqobo yokuqonda yophawu okanye imveliso isekwe, ukuyila kwayo imveliso kunokutshintshwa ngabaxelisa.

Okwesibini, iindleko zovavanyo kunye neempazamo zonyuka kakhulu.

Kukho imigaqo emibini yokudala, eyokuqala kukukhawuleza ngokwaneleyo, kwaye okwesibini kukuba bukhali ngokwaneleyo.Ngokomzekelo, enye ingcali yangaphakathi kwezobugcisa yakha yathi, “Ukuba iingcamango zinokuziswa ngokulula emarikeni, unokubona ngokukhawuleza ukuba kukho undonakele kuzo, uze wenze izilungiso, ubeke engozini imveliso ngemali encinane, yaye ukuba kulula kakhulu ukuyeka ukuba ayisebenzi.”
Nangona kunjalo, kwindawo yezithambiso, imeko-bume yokutyhala ngokukhawuleza okutsha ayisekho.I-“Cosmetics Efficacy Efficacy Claims Evaluation Specification” ephunyeziweyo kunyaka ophelileyo ifuna ukuba ababhalisi be-cosmetic kunye nabafakeli beefayile kufuneka bavavanye amabango okusebenza kwezithambiso ngexesha elithile, kwaye bafake isishwankathelo sesiseko samabango okusebenza kwemveliso.
Oku kuthetha ukuba iimveliso ezintsha ziphuma ixesha elide kwaye zibiza ngaphezulu.Iinkampani zezithambiso azinakuphinda ziqalise inani elikhulu leemveliso njengangaphambili, kwaye azikwazi ukuqhubeka nokusebenzisa iimveliso ezintsha ukuvuselela amaqela abathengi, kwaye iindleko zovavanyo kunye neempazamo zokwenziwa kwemveliso nazo zonyuke kakhulu.

Okwesithathu, ukongezwa kweengcamango azinakugcinwa.

Phambi kokuphunyezwa “kweMilinganiselo yoLawulo yokuFakwa kweLebhile yeZithambiso”, ukongezwa kwengqiqo kwakuyimfihlo evulelekileyo kushishino lwezithambiso.Kuphuhliso lwemveliso, injongo yokongeza ingqiqo imathiriyeli ekrwada kukuququzelela amabango entengiso yeemveliso zamva.Ayibandakanyi ukusebenza kakuhle okanye ukuziva kwesikhumba, kodwa ifuna kuphela ukuqinisekisa ukhuseleko kunye nokuzinza kwifomula.

Kodwa ngoku, ukuphunyezwa kwemimiselo yokulawula iilebhile kuthetha ukuba ukongezwa kwengcamango yezothambiso akukho ndawo yokufihla phantsi kwemimiselo yokulawula eneenkcukacha, ukushiya indawo yesebe lokudala lemveliso ukubalisa amabali.

Ekugqibeleni, ukusetyenziswa kwezithambiso kudla ngokubanengqiqo.

Ukongeza kwimimiselo, okubaluleke ngakumbi, ngokulingana kolwazi lwe-intanethi, abathengi baye baba nengqiqo.Ngokudityaniswa nokuqhutywa kwee-KOLs, uninzi lwamaqela ezithako kunye namaqela efomula avele emarikeni.Bakuxabisa ngakumbi ukusebenza kokwenyani kwezithambiso kwaye bazinyanzele kwiinkampani zeZithambiso zakha imiqobo engenakuphinda iphindwe ngokulula ngabakhuphisana nabo.Umzekelo, iinkampani ezininzi zezithambiso ngoku zifuna ukusebenzisana nababoneleli bezinto ezikrwada ukuphuhlisa nokubonelela ngemathiriyeli ekrwada eyenzelwe wena, kunye nokuseka imiqobo engundoqo ngokusebenzisa izithako ezingundoqo ezikhethekileyo.

I-Cosmetics ibisoloko iyishishini elithembele kakhulu ekuthengiseni, kodwa ngoku, lonke ishishini limi kwinqanaba lokuguquka: xa ixesha lokukhawuleza yonke into ifika esiphelweni, iinkampani zezithambiso kufuneka zifunde ukucotha, zihambe kwinkqubo "ukungabi namava", kwaye usebenzise umoya wobugcisa.Ukuzifunela ngokwakho, ukuma ngamandla emveliso, ukufudumeza ikhonkco lokubonelela amashumi eminyaka, ukwenza uphando olusisiseko kunye nenqanaba elisezantsi, kunye nokudala imiqobo enzima ukuyiphindaphinda ngokutsha kunye namalungelo awodwa omenzi wechiza.