I-Lancome, i-Armani, kunye ne-SK-II yonyuse amaxabiso abo ukusuka ngoSeptemba!

Kungekudala, ezininzi iimpawu, ezifana ne-LANCOME, Armani, SK-II, njl., ziya kwandisa ileta yokulungiswa kwexabiso ngoSeptemba.Olu xwebhu lubonisa ukuba iimveliso ezinxulumene neLancome kunye ne-Armani kunye ne-brand ziya kusebenzisa amaxabiso amatsha ukususela ngoSeptemba 1, kwaye ezinye iimveliso ze-SK-II ziya kuvuka ngoSeptemba 13.

01: Umyinge we-5%, ukuya kuthi ga kwi-16.95% 

Ngokwe "Isaziso sohlengahlengiso lwexabiso leLancome ngoSeptemba" esikhutshwe lishishini kwishishini, ukusuka ngoSeptemba 1, 2022, iLancome iya kulungelelanisa ixabiso lentengiso elicetyiswayo leemveliso ezininzi. 

Ngokolwazi lwesaziso, imveliso yokulungiswa kwexabiso igubungela ukunakekelwa kwesikhumba, izimonyo, ivumba kunye nezinye iindidi, kunye nenani le-209 SKUs, kubandakanywa neemveliso zeenkwenkwezi ezifana ne-Black Jin Zhen Chong kunye ne-Jingchun Series. 

Kuyaqondwa ukuba oku kukwenyuka kwexabiso lesibini kwiLancome kulo nyaka.I-brand iphinde yaphakamisa ixabiso layo ngo-Epreli kulo nyaka, igubungela i-essence, i-eye cream, imaski, ukucocwa, ubisi lwamanzi kunye nezinye iimveliso.Xa kuthelekiswa nexabiso lentengiso elicetywayo likaLancome ngo-Apreli, ixabiso lale mveliso ye-makeup liphakanyiswe yi-10-30 yuan, kwaye ixabiso lemveliso yokunakekelwa kwesikhumba liphakanyiswe yi-30-150 yuan.

Ubuhle beArmani bukwanyusa amaxabiso okuthengisa kwezinye iimveliso nge-1 kaSeptemba, ikakhulu ezibandakanya iintlobo ngeentlobo zeemveliso ezifana ne-lip glaze, i-perfume, isiseko, isithunzi samehlo, i-blush, i-sunscreen, kunye nezinye iibhokisi zezipho ze-perfume.Ngaphakathi kwe-7%.

 Kolunye uphawu lwamazwe ngamazwe, i-SK-II ye-Procter & Gamble nayo yonyuse ixabiso layo.Ngokweleta esemthethweni yohlengahlengiso lwexabiso, iya kulungelelanisa ixabiso lokuthengisa kwezinye iimveliso ukususela ngoSeptemba 13, ukugubungela iindidi zeemveliso zeenkwenkwezi kunye nezinye iibhokisi zesipho ezifana nokuhlanjululwa, i-essence, i-eye cream, njl. , apho i-SK- II Men's Live Skin Care Essence Relica 75ml inyuke nge-16.95%.

I-02: Ubuhle obuphezulu kunye neekhemikhali zemihla ngemihla ziye zakhuthazwa amaxesha amaninzi kulo nyaka

Kuyaqondwa ukuba ubuhle obuphezulu buye benza uhlengahlengiso oluninzi kulo nyaka.U-Estee Lauder ngaphambili wakhupha iileta ezintathu zohlengahlengiso lwexabiso, kwaye ixesha lokuqala lokunyuka kwexabiso lalinguJanuwari 28, ngo-Aprili 1, no-1 kaJulayi, ngokulandelanayo.Phakathi kokunyuka kwamaxabiso ukuqala ngoJulayi, i-brand yokhathalelo lwesikhumba ephezulu i-Hailan Mystery yeemveliso zokunyuswa kwexabiso ikakhulu ziimveliso zakudala ezifana nekhrimu, ikhrimu yamehlo, kunye nobisi lwe-essence.Ukhathalelo lwesikhumba lwe-brand Estee Lauder luye lwahlengahlengiswa, ukwanda kwe-50-100 yuan. 

Ukongezelela, i-brand ye-L'Oreal ye-brand ye-Hina kunye ne-LVMH i-brand Guerlan nayo yaqhuba amaxabiso ngoJulayi, kwaye ukwanda kweemveliso zokunakekelwa kwesikhumba kwakumalunga ne-5%. 

Ayililo kuphela ixabiso lobuhle obuphezulu, kodwa iimveliso zemichiza yemihla ngemihla ziye zaqhuba amaxabiso kulo nyaka. 

Iingxilimbela zokhathalelo lomntu ezifana neProcter & Gamble kunye ne-Unilever zikhankanyile izicwangciso zokunyuka kwamaxabiso amaxesha amaninzi kulo nyaka, ukukhulula iimpawu zokunyuka kwexabiso.Kwikota yesibini yalo nyaka, ixabiso lilonke le-Unilever Group linyuke nge-11.2%, ukunyuka kwamanqaku angama-290 ukusuka kwikota yokuqala. 

Ngaphambili, abanye abathengisi banike ingxelo kwiphephandaba lezinto zokuthambisa ukuba ixabiso lokuthengwa kweemveliso zejeli yeshawa yeLux yakwaUnilever linyuke malunga ne-10%, kwaye isitokhwe siphelelwe ngamandla. 

UYang Jianguo, umphathi jikelele weChongqing Huaqing Shenghong Co., Ltd., uxelele iintatheli ukuba ukonyuka kwamaxabiso kwamva nje kweemveliso zemichiza yemihla ngemihla yeP&G kuqale ngoJuni, kubandakanya isepha, ijeli yeshawa, isepha, umgubo wokuvasa kunye nezinye iimveliso, kunye nokonyuka kwamaxabiso. ukusuka kwi-10% ukuya kwi-15%., apho isepha imalunga ne-30%.Uthe esona sizathu sokunyuka kwamaxabiso kukunyuka kwexabiso lempahla ekrwada.

U-Jia Rui, umphathi jikelele we-Henan Yueyan Trading Co., Ltd., Kwakhona wathi i-Huirun, i-Shuizhiyu, i-Sibeiqi, i-Fenong, i-Sanke, i-Keyouran kunye nezinye iimpawu zokuhlamba kunye nokunyamekela zonke zinyuse amaxabiso abo ngoJulayi.Ukongeza, ukhathalelo lwesikhumba, ukhathalelo lwamadoda, ikhrimu yesandla, kunye neempawu ze-sunscreen ezibandakanya amanzi emisipha, iWunuo, i-Runkelin, kunye ne-Mentholatum ziye zawandisa amaxabiso azo.

03: Ngaba iyanyanzeliswa okanye iyasebenza?

“Kuyinto eqhelekileyo ukuba iibrendi zilungelelanise amaxabiso azo, ingakumbi iibrendi ezinkulu zamazwe ngamazwe eziye zinyuke zingabi phantsi, kodwa uhlengahlengiso lwexabiso lomjikelo aluyi kunyuka kakhulu,” utshilo umrhwebi ongentla.Uxelele iintatheli ukuba olu hlengahlengiso lwexabiso luhambelana nokunyuka kweendleko zemveliso kunye neendleko zokusebenza ngokubanzi. 

Uhlengahlengiso lwamaxabiso eemveliso enye emva kwenye aluhambelani nokunyuka kwexabiso lempahla ekrwada enyukayo.Ngaphambili, iinkampani zeekhemikhali ezifana ne-BASF, iDuPont, kunye ne-Dow ziye zathumela ngokulandelelana iileta ukuba zibhengeze uhlengahlengiso lwamaxabiso, kunye ne-Switzerland flavour kunye ne-fragrance giant Givaudan ibhengeze ukunyuka kwexabiso kathathu kulo nyaka. 

Ngokubhekiselele kwizizathu zokunyuka kwamaxabiso, uL'Oreal, uEstee Lauder, iProcter & Gamble kunye namanye amaqela akhankanye ukunyuswa kwamaxabiso ukujongana nokunyuka kweendleko kunye noxinzelelo lokunyuka kwamaxabiso.UNicolas Hieronimus, i-CEO ye-L'Oreal Group, ngaphambili wathi i-L'Oreal inokuqhubeka nokunyusa amaxabiso kwisiqingatha sesibini sonyaka ukuze kulungiswe iindleko ezikhulayo zemveliso, kodwa iya kulungelelanisa amaxabiso ngendlela echanekileyo. 

UTracey Travis, igosa eliyintloko lezemali le-Estee Lauder Group, ngaphambili wathi ngenxa yempembelelo yeshishini laseTshayina, ukukhula kwentengiso yonyaka yeqela kuya kucuthwa ukuya kwi-7% ukuya kwi-9%, ngaphantsi kwe-forecast yangaphambili ye-13% ukuya kwi-16% yokukhula. .NgoJulayi nango-Agasti kulo nyaka amaxabiso eMveliso aza kunyuswa kwakhona ukujongana nokunyuka kwamaxabiso. 

Ekuqaleni kwalo nyaka, i-brand ye-Procter & Gamble ibhengeze ukuba ngenxa yokunyuka kwezothutho, izinto eziphathekayo, abasebenzi kunye nezinye iindleko ngexesha lobhubhane, kunye nokunyuka kwamaxabiso ezinto eziphathekayo ngenxa yokunyuka kwamaxabiso ehlabathi, zonke iindidi zayo ezilishumi eziphambili iimveliso zonyuse amaxabiso. 

Nangona kunjalo, ngokutsho komntu ophethe inkampani yokurhweba engazange afune ukubizwa ngegama, ukunyuka kwexabiso leemveliso ezinkulu kungaphezulu kwesicwangciso."Ixabiso lezinto ezibonakalayo libangela umlinganiselo ophantsi kakhulu weemveliso ezinamagama amakhulu, kwaye ukunyuka kwamaxabiso ezinto eziphathekayo kunempembelelo encinci kwiindleko."Ukholelwa ukuba ishishini langoku libandakanyeka ngokunzulu, “Iikhrimu zamehlo zika-Estee Lauder ezichasene neblue zithunyelwe ngesaphulelo sama-40%.Ukugcina ukuthengisa, kufuneka utyale imali ngakumbi kwintengiso ye-intanethi kunye ne-offline.Emva kokunyuka kwexabiso, kungekhona nje kuphela indawo yokuthengisa intengiso enokufumaneka, kodwa kunye nesithuba sesaphulelo esingaphezulu sinokufumaneka kwimisebenzi yentengiso elandelayo, esona sizathu siphambili sokunyuka kwexabiso leemveliso ezinkulu.