IMaybelline: Zonke iivenkile ezingaxhunyiwe kwi-intanethi eTshayina ziya kuvalwa!

Nge-26 kaJulayi, kwaxelwa ukuba iMaybelline, uphawu lobuhle olunembali engaphezu kweminyaka eyi-100, luya kuvala zonke iivenkile ezingaxhunyiwe kwi-intanethi eTshayina emva kwenye.

Kubathengi baseTshayina, iMaybelline inexabiso eliphantsi kuneemveliso ezinkulu, kodwa umgangatho awukho ngaphantsi kweempawu ezinkulu.Iintengiso zoyilo ezidutyulwe nguMaybelline kwixesha elidlulileyo zihlala zijikwa ngabasebenzisi be-intanethi ukuba bangabikho.

Ngokwedatha, iMaybelline luphawu lobuhle lwaseMelika oludala olunembali engaphezu kweminyaka eyi-100.Xa olu phawu lwalusekwe ngo-1917, lwavelisa into yokuthambisa yamehlo yokuqala yale mihla – iMaybelline New York Block Mascara;yafunyanwa yiL'Oreal Group ngo-1996 kwaye yaba luphawu lweL'Oreal ngokusemthethweni;in 2004 kwathiwa ngokusemthethweni igama "Maybelline New York" , ikomkhulu wafuduka eMemphis ukuya eNew York.

Ukubekwa kukaMaybelline kwezithambiso zobuninzi kukhanyiselo lwabathengi abaninzi baseTshayina ukwenza izimonyo.Wonke umntu uyazi isiqubulo esithi "Ubuhle buvela entliziyweni, ubuhle buvela eMaybelline New York".

Ukongeza, olu hlobo lobuhle, obuseTshayina ngaphezulu kweminyaka engama-20, luya kugcina kuphela iikhawuntari zeWatsons ngaphandle kweintanethi, kwaye ezinye iindlela zokuthengisa ziya kuhanjiswa kwi-Intanethi.Inkonzo yabathengi bayo esemthethweni yathi ngokwentsebenzo yemarike engaxhunyiwe kwi-intanethi kunye neenkcukacha zokuthengisa, i-intanethi inokuthi ifaneleke ngakumbi kwiintengiso ze-brand ye-Maybelline.

Kuxelwe ukuba icebo likaMaybelline lokuvala zonke iivenkile ezikwi-intanethi eTshayina ayilonyathelo lethutyana.Ngo-2018, iMaybelline yaqala ukunciphisa kancinci kwaye ivale iziteshi zevenkile enkulu, esele ikhuphe umqondiso wokubuyela umva ngaphandle kwe-intanethi.Ngelo xesha, phantsi kwemvelaphi yokunyuka kwamajelo e-e-commerce asekhaya kunye nokhuphiswano olwandisiweyo kwimarike yobuhle,UMaybelline uqalise ukufumana impumelelo.Olu hlengahlengiso lobuchule kukukhuthaza ngcono ukuthengiswa kwemveliso.

Uphuhliso lukaMaybelline kunye nobuchule bokuyila kwiindlela zokuthengisa imveliso zonke zifanelekile ukuba zifundwe kwishishini le-makeup yaseTshayina.