I-makeup yaseMpuma eyenziwe nguFlorasis idume kwakhona kwihlabathi!

Kutshanje, ubuhle bebloggerTati, Onezigidi zabalandeli kwiYouTube, uthumele ividiyo yemizuzu engama-28 edumisa uphawu lwaseTshayina iFloasis kwiYouTube.

Njengeblogi yobuhle eyaziwayo kuYouTube, igqala lezangqa zobuhle zaseYurophu naseMelika, kunye nomhlalutyi ophambili we-makeup eYurophu nase-United States, uphononongo lukaTati oluzenzekelayo kunye nendumiso ebanzi yomxholo we-Huaxizi akhange ivuse iingxoxo ezishushu phakathi kweebhlogi. kunye nabalandeli, kodwa kwakhona ngokukhawuleza yaduma e China.Qaphela kwimidiya yoluntu.

Kwividiyo, uTati ngokwakhe wathi ukwakheka ngosuku lwevidiyo kukusetyenziswa kweemveliso ze-Florasis Confession Gift.Uye wancoma kakhulu izinto zangaphakathi, uyilo kunye nokusetyenziswa kwamava eFlorasis BainiaochaofengI-Eyeshadow Palette, I-Jade Yondla i-Honey Powder / i-Honey Powder Cake, i-Dai Color Holder Lip Gauze, i-Balance Cleaning Oil kunye nezinye iimveliso.Kwangaxeshanye, wavakalisa ulindelo lwakhe lokuthelekisa umbala weemveliso ezinolusu olumnyama, njengeConstellation Conditioner.

Florasis, ngenxa yegama layo lokuzihombisa elinezona mpawu zenkcubeko yesizwe samaTshayina, iye yahlakulela ngokunzulu imarike yasekhaya yobuhle yaza yavula imarike yobuhle yamazwe ngamazwe.Iimveliso zayo zithunyelwe eJapan, eUnited States, eYurophu nakwamanye amazwe kunye nemimandla.

Ngo-2022, abathengi kumazwe angaphezu kwe-100 kunye nemimandla bathenge iimveliso zeFlorasis;ngo-2021, ukusukela oko uphawu lwaphehlelelwa phesheya kolwandle, izikhululo ezizimeleyo zeFlorasis phesheya nazo ziye zavula iinkonzo kumazwe angama-46 nakwimimandla, kwaye zahlala eAmazon, amaqonga e-E-commerce anje ngeShopee egubungela iimarike ezininzi njengeJapan, iUnited States kunye neSoutheast Asia. .

Umntu waphesheya ophethe iFlorasis uthe olu luvavanyo oluzenzekelayo lweemveliso ezithandwa nguDaren, hayi intsebenziswano.

Kwinkqubo yokuzisa i-makeup yasempumalanga kubathengi kwihlabathi liphela, ngakumbi nangakumbi iibloggers eziphezulu zamazwe ngamazwe zivavanya i-Huaxizi ngokuzenzekelayo.Oku akubonisi nje ukuba impembelelo yamazwe ngamazwe yeempawu zaseTshayina ikhula ngokuthe ngcembe, kodwa ikwabonisa ukuba baye bajoyina imigangatho yokuhambisa inkcubeko yasempuma kunye nobuhle basempumalanga kwihlabathi.

Ngo-2021, intengiso ye-Florasis iya kudlula i-5.4 yeebhiliyoni zeeyuan, apho phantse i-40% yeentengiso zaphesheya ziya kuvela kwiimarike zobuhle ezikhule kakhulu njenge-United States ne-Japan.I "2022 China Brand Overseas Report Research Market" ikholelwa ukuba ukuphuhliswa kweempawu zaseTshayina kuya kungena ngokuthe ngcembe kwixesha lophuhliso "lwehlabathi".Ngokutsho kweendaba, ngoMatshi kulo nyaka, iFlorasis yabhengeza ngokusemthethweni ukuba iya kutyala imali eyibhiliyoni ye-yuan kule minyaka mihlanu izayo ukudibanisa inkqubo yophando kunye nophuhliso lwezithambiso zobuhle basempumalanga, kwaye isebenzise inani lophando olusisiseko, ukuze kudalwe ubugcisa obuphezulu. iimveliso ezisemgangathweni kwaye ubeke isiseko esiluqilima sofezekiso lodidi lwehlabathi lobuhle.

Kuphela ngokuba yi-brand eyaziwayo ngabasebenzisi behlabathi ngokukhawuleza kunokwenzeka ukuba ii-brand zaseTshayina zakha "i-moat" yangempela.Kwasekuqaleni kokusekwa kohlobo, iFloresis inombono wokuba luphawu lwehlabathi.Nge-make-up njengomphathi kunye nenkcubeko njengendawo ephakathi, inethemba lokuzisa ukwakheka kwempuma kubathengi kwihlabathi liphela kwaye isasaze inkcubeko yasempuma kunye nobuhle.Okwangoku, iFloresis sele ithumela ubume bentlangano yehlabathi ngokuthe ngcembe ukwakha amandla okudibanisa izixhobo zehlabathi kwaye ibe luphawu kunye neshishini elizalelwe eTshayina kwaye linempembelelo yehlabathi.

Iimveliso zaseTshayina zingakha njani "amandla emveliso" kunye "nophawu lwamandla", baxelele amabali amaTshayina kwinqanaba lehlabathi, kwaye babe luphawu lwehlabathi?I-Florasis iya kuqhubeka isenza nzulu ishishini laphesheya, hayi nje ukomeleza imveliso phesheya, kodwa nokomeleza uphawu phesheya, inkcubeko phesheya kunye nezinye izikhokelo zokufumana impendulo esebenzayo kulo mba.