Ifowosowopo njagun brand Balmain, Estee Lauder Titari ẹwa igbadun giga!

Ni Oṣu Kẹsan ọjọ 26, Ẹgbẹ Estee Lauder kede pe o ti de adehun iwe-aṣẹ kan pẹlu ile aṣa Faranse Balmain lati ṣe idagbasoke ni apapọ, ṣe agbejade ati kaakiri jara ọja ẹwa tuntun kan Balmain Beauty.Ifowosowopo naa nireti lati bẹrẹ ni isubu ti 2024.

Ni akoko kanna, Estee Lauder tun kede ipinnu lati pade eniyan tuntun kan -Guillaume Jesel gẹgẹbi Alakoso Brand Global ti Tom Ford Beauty, Ẹwa Balmain ati Ẹka Idagbasoke Iṣowo Igbadun.Guillaume yoo jẹ iduro fun itọsọna ilana gbogbogbo ti Balmain Beauty, idagbasoke agbaye, iṣakoso, ati idagbasoke, ati papọ pẹlu adari Balmain sinu ami iyasọtọ ẹwa igbadun kan.

Eleyi jẹ a win-win ifowosowopo.Ni ọna kan, ẹwa-aala-aala ti awọn burandi aṣa ni anfani aṣa aṣa, gẹgẹbi Tom Ford, Christian Louboutin, ati bẹbẹ lọ, gẹgẹbi Tom Ford, Christian Louboutin, ati bẹbẹ lọ, eyiti o ti kopa ninu ile-iṣẹ ẹwa ni kutukutu awọn ga-opin ẹwa ile ise.O ti ṣe agbekalẹ apẹẹrẹ aṣeyọri ti itẹsiwaju iṣowo ẹwa.

Alaye ti gbogbo eniyan fihan pe Balmain jẹ ipilẹ ni ọdun 1945 nipasẹ Pierre Balmain ati pe o jẹ ile-iṣẹ njagun ti o jẹ olú ni Ilu Paris.Ni ọdun 2016, ile-iṣẹ naa ti gba nipasẹ Owo-owo Idoko-owo Mayhola fun 500 milionu awọn owo ilẹ yuroopu, ati lọwọlọwọ ni awọn aaye tita okeere 357.

Ni ọdun 2017 ati 2021, ami iyasọtọ naa ṣe ifilọlẹ ọja ẹwa apapọ pẹlu L’Oreal's cross-border.Ni Oṣu Kẹsan ọdun 2019, Balmain tun ṣe ifowosowopo pẹlu Kylie Cosmetics, ami iyasọtọ ẹwa ti Coty Group lati ṣe ifilọlẹ jara Kylie Cosmetics X Balmain atike.Sibẹsibẹ, ni aaye ẹwa, Balmain ko ni ipa nla.Ifowosowopo pẹlu Estee Lauder ni a nireti lati ṣe iyasọtọ laini ẹwa Balmain ati yi didara pada.

“Fun diẹ sii ju ọdun mẹwa lọ, ẹgbẹ Balmain mi ti n ṣe agbega awọn aye ailopin ti ile-iṣẹ njagun,” Olivier Rousteing, oludari iṣẹ ọna ti Balmain sọ, “lati ibẹrẹ, ẹgbẹ Estee Lauder jẹ ki o ye wa pe wọn ṣe atilẹyin iran alailẹgbẹ Balmain. , ati wa Awọn ibi-afẹde ti igbadun agbaye ati awọn apẹrẹ ẹwa."

Ni apa keji, Balmain le mu awọn aaye idagbasoke iṣẹ tuntun wa si Estee Lauder, siwaju sii ni imudara matrix ami iyasọtọ giga-opin rẹ.

Ni inawo odun ni 2022, Estee Lauder ká tita pọ nipa 9% year-on-odun to 17.737 bilionu owo dola Amerika (nipa RMB 126.964 bilionu), ati net èrè ṣubu 16% to US $ 2.408 bilionu (to 17.237 bilionu yuan).Estee Lauder tun ṣe iṣiro pe awọn tita apapọ ni mẹẹdogun akọkọ ti ọdun inawo yoo dinku nipasẹ 8% -10% ọdun-lori ọdun.Diẹ ninu awọn eniyan ninu awọn ile ise gbagbo wipe Estee Lauder Group ngbero lati ṣe Balmain ẹwa keji "Tom Ford Beauty" lati mu awọn oniwe-agbara lati idurosinsin ati alagbero idagbasoke fun igba pipẹ.

O royin pe ibi-afẹde atẹle ti Estee Lauder le jẹ aaye igbadun.Ni iṣaaju, diẹ ninu awọn ijabọ sọ pe Estee Lauder n ṣe idunadura 3 bilionu owo dola Amerika (nipa RMB 21.4 bilionu) lati gba gbogbo awọn iṣowo pẹlu Tom Ford, pẹlu aṣa, ati owo-wiwọle iṣowo ẹwa Balmain Apo naa yoo jẹ apakan ti ero imugboroja yii.