I-AmorePacific ishintsha ukuthengiswa kwezimonyo kugxile e-US nase-Japan

I-AmorePacific, inkampani ehamba phambili yezimonyo yaseNingizimu Korea, isheshisa ukungena kwayo e-US naseJapan ukuze yenze ukuthengiswa okuxegayo eChina, njengoba ukuvalwa kobhubhane kuphazamisa amabhizinisi kanye nezinkampani ezifuywayo kukhanga abathengi abayanda ubuzwe.

Ukushintsha kokugxilwa kumnikazi wemikhiqizo i-Innisfree ne-Sulwhasoo kuza njengoba inkampani ilahlekelwe yikota yesibili ngenxa yokuwa kwemali engenayo yaphesheya kwezilwandle, ngokwehla ngamadijithi amabili e-China ezinyangeni eziyisithupha zokuqala zika-2022.

Ukukhathazeka kwabatshalizimali ngebhizinisi labo laseShayina, elihlanganisa cishe isigamu sokuthengiswa kwenkampani ye-4bn phesheya kwezilwandle, kwenze i-AmorePacific yaba enye yamasheya amfishane kakhulu eSouth Korea, kanti intengo yesitoko yehle cishe ngamaphesenti angama-40 kuze kube manje kulo nyaka.

"I-China iseyimakethe ebalulekile kithi kodwa ukuncintisana kuya ngokudlondlobala lapho, njengoba imikhiqizo yasendaweni ephakathi nendawo ikhuphuka ngemikhiqizo esezingeni elithengekayo eklanyelwe ukunambitheka kwasendaweni," kusho u-Lee Jin-pyo, isikhulu esiphezulu samasu enkampani, engxoxweni.

“Ngakho-ke sigxile kakhulu e-US naseJapan kulezi zinsuku, sibheke izimakethe ezikhulayo zokunakekelwa kwesikhumba lapho ngezithako zethu ezihlukile namafomula,” wengeza.

Ukwandisa ubukhona bayo base-US kubalulekile ku-AmorePacific, efisa ukuba “inkampani yobuhle emhlabeni wonke ngale kwe-Asia,” kusho u-Lee."Sihlose ukuba yinkampani yezwe lonke e-US, hhayi umdlali we-niche."

Ukuthengiswa kwale nkampani e-US kukhuphuke ngamaphesenti angama-65 ezinyangeni eziyisithupha zokuqala zika-2022 ukuze kukhawulwe amaphesenti ama-4 emali engenayo, eqhutshwa izinto ezithengiswa kakhulu njenge-serum esebenzayo yomkhiqizo we-premium Sulwhasoo kanye nokhilimu womswakama kanye nemaski yokulala yezindebe ezithengiswayo. ngomkhiqizo wayo we-Laneige onenani eliphakathi nendawo.

ISouth Korea isivele ingeyesithathu ngobukhulu emazweni angaphandle kwemikhiqizo yezimonyo e-US, ngemuva kweFrance neCanada, ngokusho koMnyango Wezohwebo wase-US, njengoba izinkampani zezimonyo zikhulisa ukuthandwa okukhulayo kwesiko le-pop laseKorea ukushayela ukuthengisa, zisebenzisa izithixo ze-pop ezifana ne-BTS. kanye noBlackpink nge-blitz yabo yokumaketha.

“Silindele lukhulu emakethe yaseMelika,” kusho u-Lee."Sibheka ezinye izinhloso zokuthola izinto ezingaba khona njengoba lokhu kungaba yindlela engcono yokuqonda imakethe ngokushesha okukhulu."

Le nkampani ithenga ibhizinisi lase-Australia i-Natural Alchemy, esebenzisa uhlobo oluphambili lobuhle i-Tata Harper, ngemali elinganiselwa ku-Won168bn ($116.4mn) njengoba kukhula isidingo semikhiqizo yezimonyo yemvelo, evumelana nemvelo - isigaba inkampani esibona singathinteki kangako emhlabeni wonke. ukuwohloka komnotho.

Yize ukuncipha kwesidingo samaShayina kulimaza inkampani, i-AmorePacific ibona lesi simo “njengesesikhashana” futhi ilindele ushintsho ngonyaka ozayo ngemuva kokuvala amakhulu ezitolo zayo ezimaphakathi nemakethe eChina.Njengengxenye yokuhlelwa kabusha kwe-China, inkampani izama ukwandisa ubukhona bayo e-Hainan, isikhungo sokuthenga samahhala, kanye nokuqinisa ukumaketha ngeziteshi zedijithali zaseShayina.

"Inzuzo yethu e-China izoqala ukuba ngcono ngonyaka ozayo uma sesiqedile ukuhlela kabusha kwethu lapho," kusho u-Lee, enezela ngokuthi i-AmorePacific ihlela ukugxila emakethe ye-premium.

Le nkampani iphinde ilindele ukwanda okukhulu kokuthengiswa kwaseJapan ngonyaka ozayo, njengoba imikhiqizo yayo ephakathi nendawo efana ne-Innisfree ne-Etude ithola ukuduma kubathengi abasebasha baseJapan.ISouth Korea ibe umthengi omkhulu wezimonyo wase-Japan ngekota yokuqala ka-2022, idlula iFrance okokuqala ngqa.

“Intsha yaseJapan ikhetha imikhiqizo esezingeni eliphakathi enenani elikhulu kodwa izinkampani eziningi zaseJapan zigxile ezinkampanini ezimakethe,” kusho u-Lee."Senza umfutho omkhulu ukuzuza izinhliziyo zabo".

Kepha abahlaziyi bayangabaza ukuthi ingakanani i-AmorePacific engabamba imakethe yase-US egcwele abantu nokuthi ngabe ukuhlelwa kabusha kweChina kuzophumelela.

"Inkampani idinga ukubona ukusimama kokuthengiswa kwe-Asia ukuze kutholakale inzuzo, uma kubhekwa ingxenye encane yemali engenayo e-US," kusho uPark Hyun-jin, umhlaziyi weShinhan Investment.

"I-China iba nzima kakhulu ezinkampanini zaseKorea ukuqhekeka, ngenxa yokwanda ngokushesha kwabadlali basekhaya," kusho yena."Asikho isikhala esikhulu sokukhula kwabo njengoba izinhlobo zaseKorea ziya ngokuya zimpintshana phakathi kwezinkampani eziphambili zase-Europe nabadlali bendawo ababiza kancane."