Isigaba Sobuhle Sizongenisa Igagasi Elisha Lokuthekelisa Okuthekelisa!

Uma kukhulunywa ngezigaba ezidumile ze-e-commerce ewela umngcele, kufanele kube nobuhle.Leli elinye “lamakhosi” ayevame ukubusa isigaba esidayisa kakhulu emakethe ye-e-commerce uthole imiphumela emihle phakathi nalolu bhubhane.Uma sibhekisisa ithrekhi yamanje yezimonyo yobuhle phesheya kwezilwandle, amabhrendi asekhaya ahlanganisa i-Perfect Diary, Florasis, FOCALLUR, njll. akhuluphele ngokweqile phesheya kwezilwandle futhi azuze imiphumela emangalisayo. 

Okuphawuleka kakhulu ukuthi ama-ejensi afanelekile abikezela ukuthi emhlabeni wonke, impilo nobuhle kuzoba isigaba sesibili esikhula ngokushesha kakhulu se-e-commerce ngemuva kokunakekelwa kwasekhaya nezilwane ezifuywayo eminyakeni embalwa ezayo.I-e-commerce yobuhle ewela umngcele isizongenisa eyayo “inkathi yegolide”. 

Ngokusho kwedatha kaMcKinsey, phakathi nalolu bhubhane, ukuthengiswa kwe-inthanethi emakethe yobuhle yomhlaba kukhuphuke ngo-20% kuya ku-30%.Umthengisi wobuhle ophethwe yi-LVMH uSephora kanye nesikhondlakhondla se-e-commerce saseMelika i-Amazon bobabili babone ukuthengiswa kwabo ku-inthanethi kwemikhiqizo yobuhle kukhuphuka cishe ngamaphesenti angama-30 unyaka nonyaka.

I-Retail Insight, uphiko lwemininingwane yocwaningo nedatha ye-Ascential, ngasikhathi sinye yaveza ukuthi ngemuva kwe-COVID-19, isabelo somhlaba wonke sokuthengiswa kwemikhiqizo yezempilo nobuhle ku-inthanethi sizokhuphukela ku-16.5% siye ku-23.3% ngo-2025. Emhlabeni jikelele, ezempilo nobuhle kuzonyuka. ube yisigaba sesibili esikhula ngokushesha e-commerce eminyakeni embalwa ezayo ngemuva kokunakekelwa kwasekhaya nezilwane ezifuywayo. 

Ngokwezifunda zemakethe, isifunda sase-Asia-Pacific sinesabelo semakethe esikhulu kunazo zonke embonini yobuhle ngama-46%, silandelwa yiNyakatho Melika ngama-24% kanye neNtshonalanga Yurophu ngo-18%.Ngokwezwe, i-Asia Pacific kanye neNyakatho Melika iyabusa, ibalwa ngaphezu kwama-70% wesamba semakethe yosayizi. 

ISoutheast Asia, esohlwini “njengemakethe yesikhathi esizayo” yokuthuthukiswa kwemboni yezimonyo yomhlaba wonke, iyimakethe eshisayo yezimonyo zomhlaba.Ngokusho kwe-istara.com, usayizi wemakethe uzofinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingama-304.8 ngonyaka ka-2025, ngesilinganiso sokukhula saminyaka yonke esingu-9.3%, esingaphezulu kwesilinganiso sokukhula sonyaka esihlanganisiwe esingu-8.23% sezimonyo emakethe yaseChina eminyakeni emihlanu ezayo. 

Idatha esemthethweni evela kwaShopee iphinda ibonise ukuthi ubuhle belokhu buyisigaba esithengiswa kakhulu nesinamandla amakhulu eVietnam, eMalaysia, eSingapore, ePhilippines nakwezinye izindawo.Ezimakethe zayo ezimbili ezisanda kumenyezelwa zaseLatin America, iBrazil neMexico, ubuhle bubalwa phakathi kwezigaba ezithengiswa kakhulu nezinamandla amakhulu ngoJuni;eYurophu nasePoland, ubuhle sebuphinde baba ngesinye sezigaba ezidume kakhulu kubathengi bendawo. 

Ngaphezu kobuhle nokunakekelwa kwesikhumba imikhiqizo efanaizindebe zomlomo, izithunzi zamehlo, namamaski, imikhiqizo ehlobene nezinwele nakho kugxilwe kubathengi.Isibonelo, ukuthengiswa kwemikhiqizo ecishe ibe yi-niche efana namamaski ezinwele, izinto zokuqondisa izinwele, nezimondisi zevolumu kukhule kakhulu phakathi nalolu bhubhane.

Amathuba azohlala enikezwa imikhiqizo enekhwalithi enhle.Ulayini wethu womkhiqizo ukhula njalo, kusukela ekwenziweni kwamehlo, izimonyo zezindebe, kuya ekunakekelweni kwesikhumba, futhi sithemba ukuthi singaba uhlobo lobuhle oluthandwa ngabathengi baseYurophu nabaseMelika.