I-BLJ: Abadlali abangochwepheshe beSigaba Sethuluzi Lobuhle

Uma ubheka yonke imakethe yonobuhle, uma kuqhathaniswa nezinye izigaba, amathuluzi wobuhle abonakala egcwele.Njengokhiye wokwenza izimonyo ezibucayi, amathuluzi wobuhle abesesimweni esinganakwa kalula ngabathengi isikhathi eside.

Ukuthengaisisekelo se-liquidfuthi ukuthumela amaqanda isipontshi, ukuthenga iso shadow plate ukuthumelaamabhulashi ethunzi lamehlo… Amathuluzi ezimonyo zobuhle afana nesesekeli.Abasebenzisi ababonakali bephezulu ngobungcweti babo.Kodwa iqiniso liwukuthi izimonyo, amathuluzi obuhle, nezindlela zokuzicwala zinquma ngokuhlanganyela ukucwengwa kwezimonyo, futhi lezi zintathu zibalulekile.

Ekuqaleni kwehlobo lika-2019, amathuluzi wobuhle angenise umdlali okhokhelwayo -BLJ.

01: Gxila emikhakheni ehlukene futhi wenze amathuluzi obuhle akhule

Inhloso yasekuqaleni ye-BLJ bekuwukuletha abathengi ngethuluzi lobuhle elisezingeni eliphezulu elihlanganisa ukubaluleka kobuso nokusebenza.Ibhrendi isebenzisa umbono wabesifazane njengomnyango wokuhlola uhambo lwempilo.Ubungqabavu besifazane, ukuzimela, inkululeko, ubumnene nokubekezela, okungachazwanga, kanye nebhalansi ngaphansi kokufunwa kobunikazi abaningi kuhlanganiswa ekwakhiweni nasekuthuthukisweni komkhiqizo, okwenza abathengi bacabange: Imuphi umkhiqizo obafanele ngempela?

Isikhulu somkhiqizo we-BLJ sithe engxoxweni nentatheli ye-“Cosmetics” ukuthi lo mkhiqizo usekelwe ekuhlaziyeni imakethe yaseShayina, okuhlanganisa abathengi baseChina, abathanda ubuhle kanye nochwepheshe bobuhle.Isixuku sinikeza ithuluzi elihle lezimonyo elibafanele ngempela.

Ngokombono we-BLJ, amathuluzi obuhle kufanele avumelane nabasebenzisi, kunokuba abasebenzisi bazivumelanise namathuluzi wobuhle.Ubushelelezi nolwazi lwamathuluzi lungakwazi ukufinyelela ingqikithi yemiphumela yezimonyo."Vula uhambo lwakho oluhle lwempilo" yi-BLJ- "Uhambo Lwempilo Engcono".Ukuze kuvunyelwe abathengi ukuthi babe nolwazi lokuzilungisa olungcono, i-BLJ ihlanganisa ukusetshenziswa kwamathuluzi obuhle kube isipiliyoni sempilo futhi yethule izimonyo zabaqalayo.Uchungechunge lwemikhiqizo efana nezikhwama kanye nezikhwama zezimonyo eziyisishiyagalombili zakuqala ziyimikhiqizo eyenziwe ngokwezifiso.

Isikhathi eside, i-BLJ izibophezele ekusizeni abasebenzisi ukuthi bathathe amathuluzi wobuhle ukuze abanike incazelo yokuzishintsha, hhayi nje ukwenza abasebenzisi bazizwe becubungula izimonyo, kodwa futhi bazizwe benenqubo engcono yokuzenza ngcono.

02: Xazulula izinkinga zabasebenzisi

"Umkhiqizo wethu ngamunye udinga ukuxazulula ngokunembile ubunzima babasebenzisi."Lapho intatheli ibuza ukuthi “ungawahlukanisa kanjani amabhulashi amaningi kangaka”, i-CEO yabonisa amaphuzu ochungechunge lweziqhumane ze-BLJ.Lokhu kuxubha kungafinyelela ukuqhakaza okungenamkhawulo, okuvumela abasebenzisi ukuthi bavalelise ku-blush oqinile, futhi idizayini yesikali sezinwele zesilwane esilingisayo ithuthukisa amandla okubamba ibhulashi.Udayi ongasheshi ungokwemvelo futhi uthambile.Utshele izintatheli ukuthi uchungechunge lwemikhiqizo yeziqhumane lwamukele inqubo ye-electroplating, ehlanganisa imfashini kufuzo lomkhiqizo, futhi yatshala imali cishe izinyanga ezintathu nesigamu.“Izidingo zobungcweti zabasebenzisi bamathuluzi wobuhle ziya ngokuya ngokuya phezulu, futhi azisaneliseki ngohlobo” lokuthenga amabhulashi ethunzi anesiphiwo se-eye shadow “, ngoba ukuphumelela nokuthuthukiswa kwezimonyo kudinga isibusiso samathuluzi wobuhle obuchwepheshile.

I-BLJ yethemba ukuthi isimo sengqondo sabasebenzisi ngamathuluzi wobuhle asihlali nje ekukhetheni okulula kwamathuluzi, kodwa sidlulela esidingweni somqondo ongokwesiko.

Njengamanje, iziteshi zokuthengisa ze-BLJ zimboza izinkundla ezinkulu ezaziwayo ze-e-commerce, futhi zithole izincomo eziyi-10000+ ze-word -of-mouth kuyo yonke inethiwekhi, futhi zilinganiselwe “njengamathuluzi ezimonyo zothando zabesifazane”.Ngesikhathi esifanayo, i-BLJ ihlela nezimakethe zaphesheya.I-BLJ igijima esigabeni seamathuluzi ubuhle njengabadlali abangochwepheshe.