Imakethe yonobuhle yaseChina iyasimama

NgoDisemba 16, i-L 'Oreal China yabamba umgubho wayo weminyaka engama-25 eShanghai.Emcimbini, i-CEO yakwa-L 'Oreal u-Ye Hongmu uthe iChina iqhamuka ngokusheshanjengenjwayelo e-Asia nasemhlabeni, kanye nomthombo obalulekile wokuqamba okusha okuphazamisayo.

NgoDisemba 15, omunye umdondoshiya wonobuhle bamazwe ngamazwe, u-Estee Lauder, wavula i-China Innovation yayoResearch and Development Center, futhi Shanghai.Isikhungo se-R&D, esihlanganisa izici zedizayini zesimanje nezendabuko zaseShayina, sihlanganisa indawo engu-12,000.ama-square metres futhi afaka ukwakheka okuthuthukisiwe kanye namalabhorethri omtholampilo, Izikhala ezabiwe, izindawo zokuhlola ezisebenzisanayo, amamodeli okupakisha ama-studio kanye nemihlangano yokufundisa yokuhlolaukusheshisa inguquko isuka ekuqondeni umthengi iye ekuhwebeni.Isikhungo se-R&d futhi sinegumbi lokusakaza elikhethekile nesikhungo sokuhlangenwe nakho, ukuze amaShayinaabathengi banethuba lokubamba iqhaza emkhakheni wokudala umkhiqizo omusha.

NgoNovemba 15, uShiseido wabamba umhlangano nabezindaba ngesikhathi eqeda iminyaka engu-150 eShanghai.UShiseido udalule ukuthi leli qembu lizoqhubeka nokutshala imali kwabalandelayoiminyaka yokwakha isikhungo saso sesibili esikhulu kunazo zonke emhlabeni we-R&D emhlabeni e-China, futhi sikhuthaze ukuqanjwa okwengeziwe okuklanyelwe i-China ngokusebenzisa “iphayona lalo lekhulu leminyaka eliyingqayiziveleOriental Beauty” ucwaningo lomkhiqizo nefilosofi yokuthuthuka.Ngaphansi kokuqondiswa kwesu elithi "Ubuhle Obunqobayo", iShiseido China ngeke nje yandise okushaizimakethe ngokusebenzisa izinhlobo ezintsha, kodwa futhi ngenkuthalo ukusizakala ukukhula brand ekhona futhi njalo ukusungula.

Ngokwenza kanye nokukhulula uhlelo olusha lokukhula okusimeme, iShiseido ibonise ukwethemba kwayo okukhulu ekukhuleni okuqhubekayo kwemakethe yaseShayina."Izinsuku ezinhle kakhulu zemakethe yobuhle yaseChina ziyaqala."Kusho uShiseido engxoxweni nezintatheli.

Lezi akuzona kuphela izimo lapho iziqhwaga zamazwe ngamazwe zizobonisa ukuzethemba emakethe yaseShayina futhi zandise utshalomali lwazo ezweni.ngawo wonke u-2022. NgoSepthemba 2022, i-Unilever yethula ukutshalwa kwezimali kwayo okukhulu kakhulu e-China cishe eminyakeni eyishumi: I-Guangzhou Cong Chemical Plant.Ngokuvumelana neimibiko eshicilelwe, i-Unilever ihlela ukutshala ama-yuan ayizigidi eziyizinkulungwane ezingu-1.6 ekwakhiweni kwesizinda esisha sokukhiqiza, esihlanganisa indawo engaba ngu-400 mu,ehlanganisa imikhiqizo yokunakekelwa komuntu siqu ye-Unilever, ukudla, u-ayisikhilimu nezinye izigaba, ngenani elilinganiselwe lonyaka eliphumayo elingama-yuan ayizigidi eziyizinkulungwane eziyi-10.Phakathi kwazo, ukwakhiwa kwesikhungo sokunakekela umuntu kuzoqedwa kuqala ngonyaka ozayo.
Izinkampani ezinkulu zijaha ukutshala imali eningi e-China ngokumelene nesizinda sokwehla kwemakethe yezimonyo ngo-2022. Kungekudala,Ihhovisi Likazwelonke Lezibalo likhiphe idatha yezomnotho yenkathi kaJanuwari-Novemba.Ngokusho kwezibalo, ukuthengiswa okuphelele kwezitolo zezimonyo kukhuphuke inyanga nenyanga ngoNovemba, kodwa sekukonke bekusenokwehla okuncane kwedijithi eyodwa uma kuqhathaniswa nonyaka odlule.Ukuthengiswa kwezimonyo kwezitolo kufinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingama-56.2 ngoNovemba, kwehle ngamaphesenti angu-4.6 unyaka nonyaka.Kusukela ngoJanuwari kuya kuNovemba, ukuthengiswa kwezitolo zezimonyo kufinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingama-365.2, kwehle ngamaphesenti angama-3.1 unyaka nonyaka.

Kodwa-ke, ukwehla kwesikhashana kwedatha yemakethe, akukwazi ukumisa izinkampani ezinkulu emakethe yaseShayina, okuyisizathu sokuthi ama-giants andise ukutshalwa kwezimali eChina.Ngakho-ke, kungani ama-giants ekholelwa ngokuqinile emakethe yezimonyo yaseShayina naphezu kwemvelo yemakethe embi kulo nyaka?

Okokuqala, i-China isenabantu abaningi kanye namandla okusebenzisa.Eminyakeni yakamuva, i-GDP yaseChina ishintshile isuka ekukhuleni ngesivinini esikhulu yaya ekukhuleni okuzinzile kwekhwalithi ephezulu,kodwa uma sibheka umhlaba, iShayina isewumnotho onamandla futhi onamandla amakhulu kunawo wonke emhlabeni, okusho ukuthi esikhathini esizayo, njengemboni yobuhle,imakethe yezimonyo isazoba yimakethe enamandla kakhulu futhi enamandla.
Okwesibili, eChina ethuthuka ngokushesha, ukungena nokuvuthwa kwezimonyo kusenegumbi elikhulu lokuthuthuka.Ngokuthuthuka okusheshayo kweUmnotho waseChina, yize iChina isiphenduke imakethe yesibili yezimonyo ngobukhulu ngemuva kwe-United States, isilinganiso semboni yezimonyo kanye nokusetshenziswa okuhlobene.zanda ngokushesha, kodwa uma ziqhathaniswa nezimakethe ezivuthiwe, imakethe yezimonyo yaseChina isenamandla amakhulu.

Okokugcina, iziqhwaga zamazwe ngamazwe zithembele kakhulu ekuvulekeni kwemakethe yaseChina kanye nemvelo yebhizinisi.I-CIIE isibanjwe izikhathi ezinhlanu zilandelana, naphezu kwalokhoumqedazwe.I-CIIE ikhombisile ukuzimisela kweShayina ukuvula, futhi izikhondlakhondla zamazwe ngamazwe nazo zikhombisile ukubaluleka nokuzethemba kwazo.emakethe yaseShayina e-CIIE.

Njengoba kusondela u-2022, umthelela omubi we-COVID-19 ezimpilweni zabantu kanye nomnotho uzogcina ufiphele.Ngochungechunge lokutshalwa kwezimali, izimonyoiziqhwaga zihambe phambili ekukhombiseni amandla azo amaqhinga nokuzethemba emakethe yezimonyo yaseChina.Ukutshala kwabo imali emakethe kuzoqhubekaondle imakethe.Kunesizathu sokukholelwa ukuthi u-2023, sizobhekana nokugcwele ubungqabavu nobungqabavu bemakethe yezimonyo.

NgobaTopfeelbeauty, 2023 futhi unyaka ogcwele amathuba nezinselele.Ukwengeza ebhizinisini lethu lempahla edayiswayo elenziwe ngokwezifiso, sifuna futhi ukudayisela abathengi basekhaya nabangaphandle sisebenzisa ibhrendi yethu yokwenza izimonyo, ukuze bezwe ukuthi mihle kangakanani imikhiqizo eyenziwe inkampani yezimonyo yezinga eliphezulu.