Isisekelo se-makeup yamaShayina singene enkathini yegolide!

Ngokwesibikezelo se-China Business Industry Research Institute, usayizi wemakethe wokwakheka kwesisekelo (isisekelo samanzi,impushana exegayo, njll.) ezweni lami izoba eduze nama-yuan ayizigidi eziyizinkulungwane ezingu-40 ngo-2022. Ngokusho kwedatha evela ku-Beauty Industry Research Institute, kusukela ngo-Okthoba 2021,izimonyo zobusoyenza cishe u-36.7% wesabelo semakethe sesigaba sezimonyo zemibala.

Kodwa-ke, isikhathi eside, kuthrekhi yezimonyo lapho abathengi bezimisele kakhulu ukusebenzisa imali, imikhiqizo yangaphandle njenge-Armani, u-Estee Lauder ne-YSL inenzuzo ecacile mayelana nomlando womkhiqizo nokuqwashisa kwabathengi.Nokho, lesi sithiyo asinqamuki.Namuhla, izinhlobo zobuhle basekhaya zilandela ithrekhi yezimonyo eziyisisekelo, zibuyela engqikithini yemikhiqizo, futhi zihlale ziqinisa amandla ezobuchwepheshe kanye ne-R&D emikhiqizo yezimonyo eyisisekelo, ngenhloso yokuthuthukisa izimonyo eziyisisekelo zasekhaya mayelana nokusebenza kahle kanye nekhwalithi.ezingeni eliphezulu lokuthuthuka.

Kulo nyaka, umncintiswano wethrekhi yezimonyo wasekhaya ushubile, futhi imikhiqizo efana ne-Perfect Diary, UNNY CLUB, kanye ne-Mistine nayo itshale izinsiza eziningi ekudaleni izigaba zezimonyo eziyisisekelo.

01

Imikhiqizo: ukutshalwa kwezimali okwengeziwe kwe-R&D, amaphuzu okuthengisa agxile kakhulu

Kusukela ngonyaka odlule, i-Yixian e-commerce, edale ngempumelelo ama-eyeshadow ezilwane kanye nezindebe zomlomo, ikhulise ukutshalwa kwezimali ocwaningweni lwezimonyo eziyisisekelo kanye nentuthuko.U-Huang Jinfeng, usihlalo kanye ne-CEO ye-Yixian E-commerce, wake wathi, “Amafomula emikhiqizo enemibala ayefana.Uma ushintsha kuphela imibala yesizini, usadinga ukugcina imvamisa entsha ephezulu, kodwa isivinini sokuphindaphinda semikhiqizo yezimonyo eyisisekelo sizoncipha.”

"Izinga lokuthengwa kabusha kwemikhiqizo yezimonyo eyisisekelo lingcono kunemikhiqizo yombala, futhi imikhiqizo yokunakekelwa kwesikhumba ingcono kunemikhiqizo yezimonyo eyisisekelo."Lesi isinqumo sika-Huang Jinfeng, futhi kuwukuqonda okujwayelekile kwemboni ngezici zebase makeup.Kusekelwe kulo mbono wokuthi ngaphansi kwemvelo yemakethe lapho ithrafikhi ibiza kakhulu futhi ukusebenza kahle kokumaketha ku-inthanethi kuncipha, isigaba se-base makeup sithole ukunakwa kwezinkampani eziningi zezimonyo futhi sesiphenduke inkomba ebalulekile yokuguqulwa komkhiqizo.I-UNNY CLUB, umkhiqizo wezimonyo oyisisekelo, iphinde ikhethe ukwedlula ithrekhi ye-makeup eyisisekelo.

Izimonyo ezihlala isikhathi eside, ukulawula uwoyela kanye nokuswamisa, ukulwa ne-oxidation, ukuqeda ubuthuntu... Ihlukile kokwakheka kombala ngomqondo ojwayelekile, imikhiqizo yezimonyo eyisisekelo ingaxoxa izindaba eziningi ocwaningweni nasekuthuthukisweni kwenqubo.Ocwaningweni nasekuthuthukisweni kwemikhiqizo yezimonyo eyisisekelo, inkambiso yezinkampani zezimonyo egxile ekufuneni amaphuzu ezinhlungu, ukuguqula imiphumela yocwaningo nentuthuko ibe amaphuzu okuthengisa umkhiqizo, kanye nokuxhumanisa uhlelo locwaningo nokuthuthukiswa ngenani lomkhiqizo kugqame kakhulu.

Isibonelo, ekuthuthukisweni kwe-UNNYehlala isikhathi eside makeup isisekelo, Ithimba elizimele locwaningo nentuthuko le-UNNY ligxile ezinhlungwini zabathengi abangenazo isisekelo sezimonyo sesikhumba esinamafutha.Ngemuva kokwenza ngcono nokulungisa okungaphezu kwe-100 kanye nesikhathi sokuthuthuka esingafika ezinsukwini ezingama-376, badale ngempumelelo lo mkhiqizo.

Ngonyaka odlule, kuhloswe ngazo ukuba nobuhlungu bokusebenzisa imikhiqizo yezimonyo yesikhumba esinamafutha noma esixubile, i-Yixian E-Commerce kanye ne-Institute of Chemistry ye-Chinese Academy of Sciences bathuthukise futhi bethula ubuchwepheshe be-SmartLOCK™.Kuthiwa lobu buchwepheshe bungakwazi ukumunca uwoyela oweqile ofihliwe esikhumbeni, kodwa ngeke kususe amafutha adingekayo ku-makeup yesisekelo, ukuze kuzuzwe umphumela wokulawula uwoyela oqondisayo.Njengamanje, ubuchwepheshe be-SmartLOCK™ sebusetshenziswe ku-Makeup powder yedayari ye-pearl lock, i-air cushion encane yesibuko esilisiliva neminye imikhiqizo.

02

Umkhiqizo: ukubeka izimonyo eziyisisekelo zase-Asia, ukuphishekela ubulula bokugcina

Ukuze kuthuthukiswe inkinga "yesisekelo sokuqala esinombala ophezulu we-saturation sihluke kakhulu esikhumbeni sesikhumba sabathengi baseShayina", i-MISTINE, ethuthukisa ngamandla imakethe yaseShayina, ihlongoze "I-Asian Research Color System".Ngokwemibiko, uhlelo luwubuchwepheshe obukhethekile be-COSMAX.Ukuze kuhlanganiswe ububanzi obubanzi bezinkambu zemibala, isistimu ayisebenzisi i-shades emithathu ye-W, N kanye no-C eyayisetshenziswa ngaphambilini emakethe yomhlaba, kodwa ihlukanisa i-shades ibe yi-7 shades.Emkhakheni, ngaphezu kokumiswa "kocwaningo lwase-Asia", kusukela ekupakishweni kuya kwezithako, ukuphishekela ubulula kanye nemvelo kusuka ngaphakathi nangaphandle kungenye isici semikhiqizo yendawo yokwenza izimonyo. 

Isibonelo, i-UNNY ibeka umkhiqizo njengobuhle bemvelo be-minimalist, futhi umbono womkhiqizo kanye nesitayela sokupakisha somkhiqizo wezimonyo esiyisisekelo sibuswa amathoni amancane amnyama namhlophe;I-Dewy Lab ihlongoza umqondo “wobungani abathathu” - ukusebenzisana kahle, ukuphila kahle, indawo ezungezile, Isungule indinganiso ye-DCBS yezimonyo ezinemibala ehlanzekile, futhi ihlela ukufaka esikhundleni sezinto zokupakisha ngokupakishwa okungase kusetshenziswe kabusha, ukusetshenziswa kwemvelo nokuvuselelekayo. ama-inki, futhi uqhubeke nokunciphisa ukukhishwa kwekhabhoni.

03

Isiteshi sokuthengisa: inkundla ye-inthanethi, ikakhulukazi esekelwe kumasampuli

Ngokwezici zesigaba, uma kuqhathaniswa nemikhiqizo yokunakekelwa kwesikhumba, umphumela we-base makeup uyahlukahluka kumuntu nomuntu, futhi umphumela ungabonakala ngesikhathi esifushane;uma kuqhathaniswa ne-makeup yombala, izimonyo eziyisisekelo zinomthelela obonakalayo obuthakathaka futhi zidinga ukuzanywa mathupha ukuze zibonwe.Ngakho-ke, ukwakhiwa kwezimonyo zokuhlola kubaluleke kakhulu emikhiqizweni yezimonyo eziyisisekelo.

Ngokwentengo, imikhiqizo yezimonyo esezingeni eliphezulu isondela, noma yedlule, kumabhrendi wamazwe ngamazwe.Sekukonke, igebe phakathi kwemikhiqizo yendawo kanye nemikhiqizo yamazwe ngamazwe liyancipha ngokushesha ngokwemikhiqizo, imikhiqizo, kanye ne-R&D.

Ngokuzayo, umbono wamazwe ngamazwe kanye nokusondelana kuzoba izinzuzo ezinkulu zemikhiqizo yendawo yokwenza izimonyo.Imikhiqizo yezimonyo yasekhaya eyakhiwe ngokusekelwe kwikhwalithi yesikhumba, izintandokazi zemibala kanye nemikhuba yokuyisebenzisa yabantu baseShayina inendawo enkulu yokucabanga.