I-Makeup yamaShayina ayimdingi “osaziwayo abaningi” e-Japan

Angikaze ngicabange ukuthi ngelinye ilanga ngiyokwazi ukuthenga uhlobo lwasekhaya olufanaUFlower Uyaziezitolo ezinkulu zaseJapan.“UXiaoqi, intombazane eyayifunda eJapane, wayevame ukusiza odade basekhaya ukuba bathenge izimonyo zansuku zonke, kodwa eminyakeni emibili edlule, uthole ukuthi amantombazane amaningi aseJapane asebenzisa izimonyo zasekhaya.”Okwemikhiqizo yezimonyo efana ne-Flower Knows, kuneziqukathi ezikhethekile e-LoFt e-Japan.Igama elisetshenziswa flower uyazi.“

Esikhathini esingengakanani esidlule, i-palette ye-eyeshadow evela ku-brand yobuhle baseShayina i-Florasis ivele ochungechungeni lwe-TV yaseJapane "IZILWANE".Lo mkhiqizo wobuhle basekhaya usuvele ubeke izikhangiso kumadrama aseJapane adumile, futhi umkhiqizo oyinhloko yile "Hundred Birds Chaofeng Makeup Plate".Iphethini egxiviziwe yohlobo lwesiShayina kanye nezici zesikrini sakudala, kuhlanganiswe nokugqama okubomvu nombala osagolide, kwenze izithameli zaseShayina ezazibukele idrama zabona uFlorasis shazi, zababaza: “Umkhiqizo wasekhaya usuphumile ekugcineni!”

Ngemuva kokuthi umkhiqizo wamaShayina uye phesheya kwezilwandle eJapane, wawungathandwa kakhulu kuphela, kodwa futhi "uphindwe kabili ukubaluleka kwayo".Futhi i-lipstick evela kumkhiqizo omusha wezimonyo wasekhaya.Intengo yasekhaya icishe ibe ngama-yuan angama-60-70, kodwa ngemva kokuya phesheya kwezilwandle eJapane, intengo ikhuphuke yafinyelela ku-2,200 yen (cishe ama-yuan angu-110).

Sekuwumkhuba wamanje wemboni ukuthi imikhiqizo yobuhle basekhaya iye phesheya kwezilwandle.Ngokusho kwedatha evela e-China Customs, inani lokuthekelisa lezimonyo nezinto zangasese zaseChina ngo-2021 lizofinyelela ku-4.852 billion wamadola aseMelika (cishe ama-yuan ayizigidi eziyizinkulungwane ezingama-30.7), okuwukukhula konyaka ngonyaka ngo-14.4%.

Lapho sibhekene nesimo esikhona manje sokuthi i-e-commerce yasekhaya iya ngokuya “iyaqina”, kanye nemikhiqizo yezimonyo yasekhaya “iyashintshashintsha”,brand makeup abashaezifana ne-colorkey ne-Florasis sezivele zethule "eziphumayo" ukuze zingene ezimakethe zaseJapane naseNingizimu-mpumalanga ye-Asia..Ngisho naseJapane, indawo lapho ubuhle buthuthukisiwe kakhulu, izimonyo ezinesitayela esiqinile saseShayina sezithandwa kakhulu.

Eqinisweni, kusukela ngo-2019, ama-make-up brand aseShayina aqale umgwaqo "wokuya phesheya".Kusukela kuHerborist yokuqala ukuya eYurophu, isitolo savulwa eFrance, uMarieDalgar wangena emakethe yaseSingapore, Iqabunga elilodwa, i-ZEESEA, njll. yaba igagasi lokuqala lemikhiqizo yamaShayina "ukudla izinkalankala" emakethe yobuhle yaseJapan.

Uma kuqhathaniswa nezimakethe zaseYurophu nezaseMelika ezinokuncintisana okuqinile kwemikhiqizo yobuhle bohlobo lwamazwe ngamazwe, iJapane ne-Southeast Asia kancane kancane seziphenduke izimakethe ezithandwayo zezimonyo zasekhaya ukuthi ziye phesheya kwezilwandle.

Ikakhulukazi eJapan, ukuthengiswa kwesitolo esisodwa kanye nokuphendula ku-inthanethi kwemikhiqizo yezimonyo yaseShayina engene eJapan eminyakeni emibili edlule kube kuhle.Iqembu lentsha lendawo linamandla amakhulu okusebenzisa imali, futhi isiko lobuhle lidlangile.Iziteshi zokuthengisa ezingaxhunyiwe ku-inthanethi nazo zicebe kakhulu, futhi ama-make-up brand aseShayina amukelwa kalula.

Njengoba ukwakheka kwesitayela samaShayina sokulingisa se-blogger yase-Japan “鹿の間” kuqhume ku-inthanethi ekupheleni kuka-2019, inkundla yezokuxhumana yase-Japan esikhundleni salokho yenze yaduma “izimonyo zamaShayina”, ezibonakala ngamashiya athambile nezindebe ezikhanyayo.

I-"Han makeup" kancane kancane isiphenduke isigaba sezimonyo esingaqhudelana "nezimonyo zaseJapane" kanye "nezimonyo zaseKorea".Njengamanje, izinhlobo zobuhle zaseShayina ezivulwe emakethe yaseJapan zifaka i-Florasis, i-colorkey, i-Flower Knows njalonjalo.

UGuo Xiruo, umsunguli we-Mold Breaking Moke, oseneminyaka eminingi ethuthukisa izinhlobo zezimonyo zamaShayina ukuthi ziye e-Japan, utshele i-Xiaguang Club, “Yize lezi kuyimikhiqizo yobuhle baseShayina edayisa kahle emakethe yase-Japan, empeleni, lokho okuvezwa yile mikhiqizo. Izimfanelo eziyisisekelo ezikhanga ngempela abathengi baseJapane zihluke kakhulu.”

Nakuba ukwakheka kwasekhaya kuncike ekwakhiweni kwenoveli kanye nolwazi olusha lokusebenzisa, amantombazane aseJapane ayahlanya “ngokutshala utshani”.Kukhona futhi izinhlobo eziningi zezimonyo zaseShayina eziye ngempumelelo eJapane futhi zaba "iqoqo lokuqala labadla izinkalankala", kodwa "uphahla olungabonakali" lwemikhiqizo eminingi yobuhle basekhaya lusekhona.

Amachweba okuthengisa aseJapan avuthwe kakhulu, kepha i-e-commerce eku-inthanethi iyisengezo.E-Japan, ngaphezu kuka-90% wokuthengiswa kwezimonyo ezinemibala kuqedwa izitolo ezingaxhunyiwe ku-inthanethi.Amantombazane aseJapane azimisele kakhulu ukuya ezindaweni zokudla zansuku zonke ezingaxhunyiwe ku-inthanethi ukuze akhethe imikhiqizo yezimonyo ezinemibala.Emnyango wezitolo ezingaxhunyiwe ku-inthanethi, kuvame ukuba nenani elikhulu lezinto ezibonakalayo zokuthuthukisa umkhiqizo ukuze kuthuthukiswe ukuthengisa.

Ngasikhathi sinye, imikhiqizo yasekhaya yaseJapan ikhathalela kakhulu ukunamathela komsebenzisi nomuzwa wokunakekela amakhasimende amadala.Isibonelo, amabhrendi amaningi ngokuvamile athumela ama-imeyili kumakhasimende amadala ukuze adlulisele imizwa yawo ngemilayezo ethile yokubingelela.

Kungabonakala ukuthi "ukuthengisa izimpahla" kuyisiqalo nje semikhiqizo yezimonyo yaseShayina eya phesheya kwezilwandle eJapane.Uma ufuna ukuthola isisekelo esiqinile emakethe yezimonyo yaphesheya isikhathi eside, kufanele ucabangele ukusungulwa nokuthuthukiswa kwethonya lomkhiqizo.

Ngokombono wokukhiqiza, umjikelezo we-R&D nokukhiqizwa kwezimonyo zemibala yase-Japan mude futhi ukutshalwa kwezimali nakho kukhudlwana.Umphakathi waseJapan ubheka ukubaluleka okukhulu ekuthembekeni kwebhizinisi, futhi uma izinhlobo zezimonyo zaseShayina ezithembele ekuthunyelweni kwasekhaya zifuna ukuthuthuka isikhathi eside eJapan, zidinga ukuphuma “emikhiqizweni eya phesheya kwezilwandle” futhi zibe “imikhiqizo eya phesheya kwezilwandle.”

Kunoma ikuphi, njengoba ubuhle baseShayina buya ngokuya buthandwa eJapan, kunezinto eziningi futhi eziningi okufanele izinkampani zaphesheya zifunde futhi zizivumelanise nezimo.

“Izimonyo zaseShayina zinhle kakhulu!”U-Yukina, umbhali we-blog kanobuhle osesebenze iminyaka engu-16 embonini yobuhle yaseJapane, wabhala ekhasini lakhe eliyisiqalo.“Ngokwesibonelo, isigcobo sezindebe esisha se-INTO U siyisimonyo esidumile saseShayina esidonse ukunaka kwabantu abaningi.Sekudayiswe amabhodlela angaphezu kwezigidi ezingu-10 eJapane nase-Asia, futhi imisebenzi yayo nayo mihle kakhulu.Izimonyo zaseShayinaziya ngokuya zithandwa!”