Umkhiqizo wemfashini obambisene u-Balmain, u-Estee Lauder uphusha ubuhle obusezingeni eliphezulu!

NgoSepthemba 26, i-Estee Lauder Group yamemezela ukuthi isifinyelele isivumelwano selayisense nenkampani yemfashini yaseFrance i-Balmain ukuze ithuthukise ngokuhlanganyela, ikhiqize futhi isabalalise uchungechunge olusha lomkhiqizo wobuhle i-Balmain Beauty.Ukubambisana kulindeleke ukuthi kuqale ekwindla ka-2024.

Ngesikhathi esifanayo, u-Estee Lauder uphinde wamemezela ukuqokwa kwabasebenzi okusha -u-Guillaume Jesel njenge-CEO ye-Global Brand ye-Tom Ford Beauty, i-Balmain Beauty and Luxury Business Development Department.U-Guillaume uzoba nesibopho sokuqondiswa kwesu jikelele kwe-Balmain Beauty, ukuthuthukiswa komhlaba wonke, ukuphatha, nokukhula, kanye nobuholi buka-Balmain kumkhiqizo wobuhle obuphambili.

Lokhu ukubambisana win -win.Ngakolunye uhlangothi, ubuhle obuwela umngcele wemikhiqizo yemfashini bunenzuzo yemfashini yemvelo, njengoTom Ford, uChristian Louboutin, njll., njengoTom Ford, uChristian Louboutin, njll., obebambe iqhaza embonini yobuhle ekuqaleni konyaka. imboni yobuhle esezingeni eliphezulu.Isungule isibonelo esiyimpumelelo sokunwetshwa kwebhizinisi lobuhle.

Imininingwane yomphakathi ikhombisa ukuthi iBalmain yasungulwa ngo-1945 nguPierre Balmain futhi iyinkampani yemfashini ekomkhulu layo eParis.Ngo-2016, inkampani yatholwa yiMayhola Investments Fund ngama-euro ayizigidi ezingama-500, futhi njengamanje inamaphuzu okuthengisa angama-357 aphesheya.

Ngo-2017 nango-2021, umkhiqizo wethula umkhiqizo wobuhle ohlanganyelwe ne-L'Oreal's cross -border.NgoSepthemba 2019, u-Balmain uphinde wasebenzisana ne-Kylie Cosmetics, uhlobo lobuhle oluphethwe yi-Coty Group ukwethula uchungechunge lwezimonyo lwe-Kylie Cosmetics X Balmain.Kodwa-ke, emkhakheni wobuhle, u-Balmain akazange abe nethonya elikhulu.Ukusebenzisana no-Estee Lauder kulindeleke ukuthi kwenze uphawu lomugqa wobuhle wase-Balmain futhi kushintshe nekhwalithi.

"Sekuyiminyaka engaphezu kweshumi, ithimba lami le-Balmain likhuthaza amathuba angapheli embonini yezemfashini," kusho u-Olivier Rousteing, umqondisi wezobuciko we-Balmain, "kusukela ekuqaleni, ithimba lika-Estee Lauder lakwenza kwacaca ukuthi liyaweseka umbono oyingqayizivele ka-Balmain. , kanye nezinjongo zethu zeNhloso yethu yokunethezeka komhlaba wonke nobuhle bepharadigm.“

Ngakolunye uhlangothi, i-Balmain ingaletha amaphuzu amasha okukhula kokusebenza ku-Estee Lauder, futhi ithuthukise i-matrix yayo yohlobo oluphezulu.

Ngonyaka wezimali ka-2022, ukuthengiswa kuka-Estee Lauder kukhuphuke ngo-9% ngonyaka kwaya ku-17.737 billion wamadola aseMelika (cishe ama-RMB 126.964 billion), inzuzo yonke yehle ngo-16% yaya ku-US $ 2.408 billion (cishe ama-yuan ayizigidi eziyizinkulungwane eziyi-17.237).U-Estee Lauder uphinde walinganisela ukuthi ukuthengiswa kwensalela kwikota yokuqala yonyaka wezimali kuzokwehla ngo-8% -10% unyaka nonyaka.Abanye abantu embonini bakholelwa ukuthi i-Estee Lauder Group ihlela ukwenza ubuhle be-Balmain "Tom Ford Beauty" yesibili ukuthuthukisa ikhono layo lokukhula okuzinzile nokusimeme isikhathi eside.

Kubikwa ukuthi igoli elilandelayo lika-Estee Lauder kungenzeka kube yinkundla yobumnandi.Phambilini, eminye imibiko yathi u-Estee Lauder ubexoxisana ne-3 billion US dollars (cishe i-RMB 21.4 billion) ukuze athole wonke amabhizinisi ahlanganisa i-Tom Ford, kuhlanganise nemfashini, kanye nemali engenayo yebhizinisi lobuhle Balmain Iphakethe lizoba yingxenye yalolu hlelo lokunwetshwa.