Ungazithengisa kanjani izimonyo kumaSulumane?

"Indlela yokuthengisa i-monk ikhekhe" kuyindaba yakudala emlandweni wokumaketha, futhi engxoxweni neCosmetics Business, uRoshida Khanom, uMqondisi Wezobuhle Nokunakekelwa Komuntu KwaMintel, uphakamise esinye isihloko esifanayo esithi "Indlela Yokuthengisa Izimonyo kuMuslim. abesifazane?”

"Abantu abaningi embonini babona lokhu njengesiphetho esifanayo," kusho uKhanom.“Uma kukhulunywa ngabesifazane abangamaSulumane, i-hijab, i-burqa kanye neveyili kuhlale kuhlotshaniswa nomqondo wokuthi Zisonge ngokuqinile kangangokuthi awudingi futhi awukwazi ukuzigqokisa - kodwa lokho kuyinkolelo evamile.Abesifazane abangamaSulumane akuzona zonke ezimboziwe, bathanda ubuhle, futhi banezidingo ze-skincare kanye nezimonyo.Futhi thina Mangaki ama-brand abone leli qembu lamaqembu athule?"

01:Awkward "beauty desert"

I-L'Oreal Paris iqambe imodeli yamaSulumane egqoke i-hijab u-Amena Khan njengobuso bokuqala bomugqa wokunakekela izinwele ka-Elvive ngo-2018, umnyakazo owawubonakala ngaleso sikhathi njengenguquko ebuhleni njengoba umdondoshiya wezimonyo wagcina emukele obala abathengi abangamaSulumane.Eminyakeni emine kuqhubeke, kuncane okushintshile - futhi lokho kunemibuzo kaKhanom: Ingabe izinhlobo zobuhle zixhumene ngempela nabathengi abangamaSulumane?

Ku-Madiha Chan, umsunguli we-Just B cosmetics brand ePakistan, impendulo ngokungangabazeki ithi cha.Engxoxweni, ukhulume ngeholide elibaluleke kakhulu ekhalendeni lamaSulumane, i-Eid al-Fitr, njengesibonelo, esola izinkampani zonobuhle neze ngemikhankaso noma imikhiqizo esebenzayo yaleli holide.

Esikhundleni salokho, amabhrendi ngezikhathi ezithile afaka i-mannequin egqoke i-hijab ezintweni zabo zokukhangisa nezokukhangisa njengendlela yokuzibonakalisa "ehlanganisiwe" yazo zonke izinhlobo zabathengi, kunokuqonda okujulile kwemikhosi namasiko amaSulumane.Hlola le makethe.

“Thina, nomkhosi wethu, asikaze sikuthole ukunakwa okufanele,” kusho yena.“Sifana nokuphisana — indlela imidondoshiya ekhombisa ngayo ukuthi bayabazisa abathengi abangamaSulumane kungokuhlolwa kwe-AR okuku-inthanethi.Ukufaka imodeli ye-hijab ekwenzeni izimonyo noma ukukhangisa — leyo nkolelo-mbono ingenza mina nodadewethu bathukuthele kakhulu.Akuwona wonke amaSulumane agqoka ama-hijab, kuyinketho nje. "

Enye inkolelo-mbono ecasula uMadiha Chan inkolelo yokuthi amaSulumane ayazincisha, ayathanda futhi enqaba ukudla noma ukusebenzisa izimpahla zesimanje.“Simane sinezinkolelo ezihlukile kuzo (ebhekisela kubantu baseNtshonalanga abakholelwa ebuKristwini), abangaphili enkathini ehlukile.”Washo ngokungenalusizo, “Impela, emashumini eminyaka edlule, okuwukuphela kwezimonyo ezazisetshenziswa abesifazane basePakistan ngempela kwakuyi-lipstick nesisekelo., konke okunye akujwayelekile kithi.Kodwa njengoba i-inthanethi iba yingxenye ebalulekile yokuphila kwethu kwansuku zonke, kancane kancane siqala ukuqonda izindlela eziningi zokugqoka izimonyo.Abesifazane abangamaSulumane bayakujabulela ukusebenzisa imali ekwenzeni izimonyo ukuze bazigqokele, Kodwa ambalwa ama-brand ajabule ukuklama imikhiqizo yamaSulumane ehlangabezana nezidingo. "

Ngokwemininingwane enikezwe iMintel, abathengi abangamaSulumane bachitha imali enkulu ngesikhathi seRamadan ne-Eid al-Fitr.E-UK kuphela, iRamadan GMV okungenani iyizigidi ezingama-£200 (cishe ama-yuan ayizigidi eziyizinkulungwane eziyi-1.62).AmaSulumane ayizigidigidi eziyi-1.8 emhlabeni ayiqembu lezenkolo elikhula ngokushesha kakhulu emphakathini wanamuhla, futhi amandla awo okusebenzisa imali akhule nakho - ikakhulukazi entsheni.Abathengi abasebasha abangamaSulumane abasezingeni eliphakathi, ababizwa nge- “Generation M,” kubikwa ukuthi bangeze ngaphezu kwama- $ 2 trillion ku-GMV ngo-2021.

02:"Isitifiketi se-"Halal" sezimonyo esiqinile?

Engxoxweni "nebhizinisi lezimonyo", enye inkinga enkulu eye yagxekwa yimikhiqizo yezimonyo yindaba evamile yezimonyo "ze-halal".Abanikazi bomkhiqizo bathi isitifiketi se-“Halal” siqine kakhulu.Uma ufuna ukuthola isitifiketi, kufanele uqinisekise ukuthi izinto zokusetshenziswa, izinsiza zokucubungula kanye nezitsha zomkhiqizo aziphuli i-halal taboo: isibonelo, i-gelatin ne-keratin eyenziwe ngesikhumba sengulube Noma i-collagen;i-activated carbon ephuma emathanjeni ezingulube, amabhulashi enziwe ngoboya bezingulube, nama-microorganisms akhiqizwa kusetshenziswa imidiya ephuma ezingulubeni awavunyelwe.Ngaphezu kwalokho, utshwala, obusetshenziswa kabanzi ukwandisa impilo yeshalofu yemikhiqizo, bunqatshelwe.Imikhiqizo ye-Halal iphinde inqatshelwe ukusebenzisa ukuhlolwa kwezilwane ngesikhathi sokukhiqiza imikhiqizo, kanye nokwengeza izinto ezithathwe ezilwaneni emikhiqizweni, efana ne-propolis, ubisi lwenkomo, njll.

Ngokungeziwe ekuqinisekiseni ukuthotshelwa kwe-halal kwezinto zokusetshenziswa, imikhiqizo efaka isicelo sokuthola isitifiketi se-halal akumele yephule umthetho wamaSulumane egameni lomkhiqizo, njengokuthi “i-Christmas limited lip balm”, “i-Easter blush” njalo njalo.Noma ngabe izinto zokusetshenziswa zale mikhiqizo zi-halal, futhi amagama emikhiqizo ephambene nomthetho we-Sharia, awakwazi ukufaka isicelo sokuthola isitifiketi se-halal.Ezinye izinhlobo zithi lokhu kuzobenza balahlekelwe abathengi abangewona ama-Halal abangamaKristu, okungangabazeki ukuthi kuzoshaya kakhulu izimakethe zaseYurophu nezaseMelika.

Kodwa-ke, uMadiha Chan waphikisana nokuthambekela kwezimonyo “zemifino” kanye “nonya” eziye zakhukhula umphakathi wase-Europe nowaseMelika eminyakeni yamuva, “imikhiqizo 'engenalunya' idinga abakhiqizi ukuthi bangasebenzisi noma yiziphi izivivinyo zezilwane, kanye 'ne-vegan. ' Imikhiqizo yobuhle ifuna kakhulu Imikhiqizo ayinazo izithako zesilwane, ingabe lokhu kokubili akuhlangabezani nezidingo zezimonyo 'ze-halal'?Ubani phakathi konobuhle abakhulu ongaqhubekanga ne-vegan kanye nenkambiso engenalo unya?Kungani bezimisele ukuklama imifino yezilwane Kuthiwani ngokucela umkhiqizo ofanayo oyinkimbinkimbi ngaphandle kokucabangela izimfuno zabathengi abangamaSulumane?"

Njengoba uMadiha Chan esho,'Vegan' kanye nezimonyo 'ezingenalunya'zisetshenziswa amaSulumane amaningi njengokushintsha kwezinga eliphansi uma zingekho izimonyo 'ze-halal', kodwa lokhu kuthutha kuseyingozi njengoba izimonyo ezihlangabezana nazo zombili lezi zidingo zisengaqukatha Utshwala.Kuze kube manje, enye yezindlela ezidume kakhulu zokuzicwala amaSulumane izimonyo ezimsulwa zemvelo zamaminerali, njenge-American brand Mineral Fusion.Izimonyo zamaminerali zenziwe ngamaminerali agaywe ngokwemvelo, okuqinisekisiwe ukuthi awanazilwane, futhi iningi lawo alinaso utshwala.I-Mineral Fusion iqinisekiswe i-halal izinhlangano ezifana ne-Federation of Islamic Councils of Australia kanye ne-Islamic Food and Nutrition Council of America.UMadiha Chan uthemba ukuthi esikhathini esizayo, izinhlobo eziningi zezimonyo ezifana neMineral Fusion zizovela, zigxile kubathengi abangamaSulumane.“Uma singalibeka ngembaba, siyakujabulela ukusebenzisa imali, kungani ungayiholi?”