I-Lancome, i-Armani, ne-SK-II zinyuse amanani azo kusukela ngoSepthemba!

Muva nje, amabhrendi amaningi, njenge-LANCOME, Armani, SK-II, njll., azokhuphula incwadi yokulungiswa kwentengo ngoSepthemba.Lo mbhalo ukhombisa ukuthi imikhiqizo ehlobene ne-Lancome ne-Armani kanye nomkhiqizo izosebenzisa amanani amasha kusukela ngoSepthemba 1, kanti eminye imikhiqizo ye-SK-II izokhuphuka ngoSepthemba 13.

01:Isilinganiso esingu-5%, sifinyelela ku-16.95% 

Ngokwesaziso "sokulungiswa kwentengo ye-Lancome ngoSepthemba" esikhishwe imboni embonini, kusukela ngomhlaka-1 Septhemba 2022, i-Lancome izolungisa inani lentengo elinconyiwe lemikhiqizo eminingi. 

Ngokolwazi lwesaziso, umkhiqizo wokulungiswa kwentengo uhlanganisa ukunakekelwa kwesikhumba, izimonyo, iphunga nezinye izigaba, ngesamba esingama-SKU angu-209, okuhlanganisa imikhiqizo yochungechunge lwenkanyezi efana noBlack Jin Zhen Chong no-Jingchun Series. 

Kuyaqondakala ukuthi lokhu kungokwesibili ukunyuka kwentengo ku-Lancome kulo nyaka.Lo mkhiqizo uphinde wanyusa intengo yawo ngo-Ephreli kulo nyaka, uhlanganisa ingqikithi, ukhilimu wamehlo, imaski, ukuhlanza, ubisi lwamanzi neminye imikhiqizo.Uma kuqhathaniswa nentengo yokudayisa ehlongozwayo ka-Lancome ngo-Ephreli, intengo yalo mkhiqizo wezimonyo yaphakanyiswa ngamayuan angu-10-30, futhi intengo yemikhiqizo yokunakekelwa kwesikhumba iphakanyiswe ngamayuan angu-30-150.

I-Armani Beauty izophinde yenyuse intengo yokudayisa yeminye imikhiqizo ngoSepthemba 1, ikakhulukazi ehlanganisa imikhiqizo ehlukahlukene efana ne-lip glaze, iziqholo, isisekelo, ithunzi lamehlo, i-blush, i-sunscreen, namanye amabhokisi ezipho weziqholo.Ngaphakathi kuka-7%.

 Kolunye uhlobo lwamazwe ngamazwe, i-SK-II ye-Procter & Gamble nayo yenyuse intengo yayo.Ngokwencwadi esemthethweni yokulungiswa kwentengo, izolungisa intengo yokudayisa yeminye imikhiqizo kusukela ngomhlaka-13 Septhemba, ehlanganisa izinhlobonhlobo zemikhiqizo yenkanyezi namanye amabhokisi ezipho afana nokuhlanza, ingqikithi, ukhilimu wamehlo, njll. Ukunyuka kwentengo ngokuyisisekelo kungaphakathi kuka-5% , lapho i-SK- II Men's Live Skin Care Essence Relica 75ml inyuke ngo-16.95%.

02:Ubuhle bezinga eliphezulu kanye namakhemikhali ansuku zonke kukhuthazwe izikhathi eziningi kulo nyaka

Kuyaqondakala ukuthi ubuhle bezinga eliphezulu buye benza izinguquko eziningi zamanani kulo nyaka.U-Estee Lauder ngaphambilini ukhiphe izincwadi ezintathu zokulungiswa kwentengo, futhi isikhathi sokuqala sokunyuka kwentengo kwakunguJanuwari 28, 1 April, kanye no-1 July, ngokulandelana.Phakathi kokwenyuka kwamanani aqala ngoJulayi, umkhiqizo osezingeni eliphezulu wokunakekelwa kwesikhumba i-Hailan Mystery imikhiqizo yokwenyusa intengo ikakhulukazi imikhiqizo yakudala efana nokhilimu, ukhilimu wamehlo, nobisi lwe-essence.Ukunakekelwa kwesikhumba somkhiqizo we-Estee Lauder nakho kulungisiwe, okukhuphuke ngama-yuan angama-50-100. 

Ngaphezu kwalokho, uhlobo lomkhiqizo wakwa-L'Oreal oluthi Hina kanye nohlobo lwe-LVMH uGuerlan nalo lwenze izintengo ngoJulayi, kanti ukwanda kwemikhiqizo yokunakekelwa kwesikhumba kwakucishe kube ngu-5%. 

Akuyona nje intengo yobuhle obuphezulu, kodwa izinhlobo zamakhemikhali zansuku zonke nazo zenze amanani kulo nyaka. 

Izikhondlakhondla zokunakekelwa komuntu siqu njenge-Procter & Gamble kanye ne-Unilever zikhulume izinhlelo zokwenyusa amanani kaningi kulo nyaka, zikhipha izimpawu zokukhuphuka kwentengo.Ngekota yesibili yalo nyaka, intengo iyonke ye-Unilever Group inyuke ngo-11.2%, okuwukukhuphuka ngamaphuzu angama-290 ukusuka kwikota yokuqala. 

Phambilini abanye abadayisi babikele leli phephandaba lezimonyo ukuthi intengo yokuthengwa kwejeli ye-Lux yakwa-Unilever inyuke cishe ngo-10%, kanti isitoko siphelelwe ngamandla. 

UYang Jianguo, umphathi jikelele wakwaChongqing Huaqing Shenghong Co., Ltd., utshele izintatheli ukuthi ukunyuka kwentengo kwakamuva kwemikhiqizo yamakhemikhali yansuku zonke ye-P&G kuqale ngoJuni, ikakhulukazi okubandakanya insipho, ijeli yokugeza, insipho, impushana yokuwasha neminye imikhiqizo, kanye nokwenyuka kwentengo. kusuka ku-10% kuya ku-15%., okuyinsipho cishe engama-30%.Uthe isizathu esikhulu sokwenyuka kwentengo wukwenyuka kwentengo yezinto ezingasetshenzisiwe.

U-Jia Rui, umphathi jikelele we-Henan Yueyan Trading Co., Ltd., uphinde wathi i-Huirun, Shuizhiyu, Sibeiqi, Fenong, Sanke, Keyouran nezinye izinhlobo zokuwasha nokunakekela zonke zinyuse amanani azo ngoJulayi.Ngaphezu kwalokho, ukunakekelwa kwesikhumba, ukunakekelwa kwamadoda, ukhilimu wesandla, nemikhiqizo yokuvikela ilanga okuhlanganisa amanzi emisipha, i-Wunuo, i-Runkelin, ne-Mentholatum inyuse amanani akho.

03:Kuyaphoqwa noma kuyasebenza?

“Kuyinto evamile ukuthi amabhrendi alungise amanani azo, ikakhulukazi amabhrendi amakhulu amazwe ngamazwe akhuphuka kuphela angehli, kodwa ukulungiswa kwamanani okujikeleza ngeke kukhuphuke kakhulu,” kusho umhwebi ngenhla.Utshele izintatheli ukuthi lokhu kulungiswa kwentengo kuhlobene nokwenyuka kwezindleko zomkhiqizo kanye nezindleko zokusebenza sezizonke. 

Ukulungiswa kwentengo kwamabhrendi ngokulandelana akuhlobene nokukhuphuka kwentengo yezinto zokusetshenziswa ezikhuphukayo.Ngaphambilini, izinkampani zamakhemikhali ezifana ne-BASF, i-DuPont, ne-Dow ziye zathumela ngokulandelana izincwadi ukuze zimemezele ukulungiswa kwamanani, futhi i-Swiss flavour kanye nephunga elimnandi i-Givaudan imemezele ukwenyuka kwentengo izikhathi ezintathu kulo nyaka. 

Mayelana nezizathu zokwenyuka kwentengo, i-L'Oreal, Estee Lauder, Procter & Gamble namanye amaqembu akhulume ngokukhuphula amanani ukuze abhekane nezindleko ezikhuphukayo kanye nengcindezi yokwehla kwamandla emali.UNicolas Hieronimus, oyi-CEO ye-L'Oreal Group, phambilini uthe i-L'Oreal ingase iqhubeke nokukhuphula amanani engxenyeni yesibili yonyaka ukuze kuncishiswe izindleko zokukhiqiza ezikhuphukayo, kodwa izolungisa amanani ngendlela enemba kakhudlwana. 

UTracey Travis, oyisikhulu sezezimali se-Estee Lauder Group, phambilini uthe ngenxa yomthelela webhizinisi laseChina, ukukhula kwaleli qembu minyaka yonke kuzoncishiswa kuye ku-7% kuye ku-9%, okungaphansi kwesibikezelo sangaphambilini sokukhula ngo-13% kuya ku-16%. .NgoJulayi nango-Agasti kulo nyaka izintengo zoMkhiqizo zizophinde zinyuswe ukubhekana nokwehla kwamandla emali. 

Ekuqaleni kwalo nyaka, i-Procter & Gamble brand yamemezela ukuthi ngenxa yokukhuphuka kwezindleko zokuhamba, izinto ezibonakalayo, abasebenzi kanye nezinye ngesikhathi sodlame, kanye nokukhuphuka kwamanani entengo yezinto zokusetshenziswa ngenxa yokwehla kwamandla emali emhlabeni wonke, zonke izigaba zayo eziyishumi ezinkulu imikhiqizo inyuse amanani. 

Kodwa-ke, ngokusho komuntu ophethe inkampani yokuhweba ongazange afune ukuqanjwa, ukukhuphuka kwentengo yemikhiqizo emikhulu kuyisu elingaphezulu.“Izindleko zezinto ezingavuthiwe zenza ingxenye ephansi kakhulu yemikhiqizo yamagama amakhulu, futhi ukunyuka kwamanani ezinto ezingavuthiwe akunawo umthelela omncane ezindlekweni.”Ukholelwa ukuthi imboni yamanje ihileleke ngokujulile, “Okhilimu bamehlo ka-Estee Lauder abalwa noluhlaza okwesibhakabhaka bathunyelwe ngesaphulelo sika-40%.Ukuze ulondoloze ukuthengisa, kufanele utshale imali eningi ekukhangiseni okuku-inthanethi nokungaxhunyiwe ku-inthanethi.Ngemuva kokwenyuka kwentengo, akukhona nje kuphela ukuthi kungatholwa indawo yokutshala imali eyengeziwe, kodwa futhi isikhala esengeziwe sesaphulelo singatholwa emisebenzini yokuphromotha elandelayo, okuyisizathu esiyinhloko sokunyuka kwentengo yemikhiqizo emikhulu.